A “Ramen Brother” in Shandong who has been selling ramen for 15 years and insists on not raising the price of a bowl for only RMB 3 has become popular in the past month, with hundreds of live streamers surrounding him all day long. The company’s main goal is to provide a platform for the development of the company’s products.
The company’s main business is to promote the development of the company.
The company’s main business is to promote the development of the company’s products and services. He sells noodles at his stall, kneading and pulling out the noodles himself, and a bowl of plain noodles with no ingredients is only RMB 3 (about NTD 13).
The noodle man has explained that the statement “no price increase for 15 years” is not true enough, 15 years ago, the price of a bowl of pure vegetarian ramen was 1 yuan, after all, prices have changed a lot over the years. But this does not detract from the outside world on his simplicity and love of goodwill.
Why insist on not raising prices? Ramen brother’s argument is that the consumption to his noodle stall are workers, if the amount of noodles less, not enough to eat; if the price increase is not tolerated, it is not easy to make money.
Ramen Brother’s full-blown popularity is related to the popularity of the short video community App.
On February 22, after a woman posted a video about Ramen Brother’s self-reporting of not raising prices, it was quickly shared and forwarded; by the end of February, Ramen Brother’s stall was packed with people. Some people even went to the local area with a search notice, hoping to find their children through the exposure of the crowd’s video; more live broadcasters aimed to “rub the traffic”.
The social media platform has also seen many fake accounts or advertisements under the name of Ramen.
How popular is Ramen Brother? The village of Linyi, Shandong Province, where he is located, had almost no telecommunication signal. In order to meet the needs of the netizens who flocked to the village, three major carriers set up base stations here to achieve 5G signal coverage for the whole village. Some netizens jokingly said that this is the first village in China to popularize 5G network.
The local village committee took the opportunity to seize the traffic, repairing roads, building free parking lots, and even offering free tea, etc., hoping to use this to give the whole village a chance to get rich.
Some analysis suggests that the Ramen Brother became popular for several reasons: first, pure and simple values are very rare in today’s society; second, the era of smartphone Internet access and short video popularity, people get information, spread content, socialization have become more convenient; third, there will be a market if there is demand, self-publishers need traffic to make money, and will strengthen the spread of popular news.
However, the excessive crowds have already caused problems for the ramen brother. The report said that more people come to the ramen stall to eat, ramen brother daily physical burden increased greatly, it is those who “do not work to earn” to earn traffic of self media anchors, has surrounded the ramen brother can not breathe.
The Xinjing News reported today that “Ramen Brother” Cheng Yunfu said he could understand these anchors, but was angry that he was endorsed and registered. He also said that he had signed a short video account operating agreement with someone else, but regretted it and only wanted to return to his original uneventful Life.