The business model behind the “heritage home”

In the last decade or so, many antique dealers in Henan and Shanxi, and then the domestic market is rotten, after miles of drifting to London, after years of practice and friction, has formed a very mature “export to domestic sales” business model, mainly in three categories:.

One is to kill the mainland tourists. The general situation is that the tourist season in the evening, the bus full of tourists quietly parked in front of the antique store, and then rush in the duck ……

Why choose at night? Because Europeans do business as civil servants at work, the closing time to close, this time for Chinese tourists, in addition to antique stores good red light district, the other no place to shop.

In addition, carefully set the color of the light, angle, projection, etc., can maximize the display of the forgery of the wonderful but disguise the flaw, coupled with the time is rushed, tourists can not distinguish for a while.

The shopkeeper will generally hire a high-priced mass actor: gray hair, sitting in a wheelchair and a slight Alzheimer’s disease of the old British man, his story guide early in the bus on the colorful story, what the family participated in the Eight-Power Allied Forces, how to go to great lengths to bring the Yuanmingyuan treasure back home, etc..

The positioning of antiques is also very much in line with the purchase psychology of tourists, almost all small pieces, the price is also very affordable: Mingzugege used earrings, Li Lianying to Cixi tickle the gold Ruyi, the corsage of the Princess, Lord Wei’s imperial study in the four treasures, the rhinoceros horn cup of Nianzuyao, Li Wei’s Zisha pot …… usually between 8,000 and 150,000, belong to the first hearing weighing a little heavy, bite the bullet can also accept the range.

That said, all the way to Europe is not to spend money?

The tour guide has been brainwashing everyone from the beginning of the tour group on board: Europe, Britain, London, absolutely no counterfeit goods, here is the rule of law, selling counterfeit products will pay a high price!

It is true that Britain is a country under the rule of law, and it is also true that selling counterfeit products will be fined to the point of losing all the money, but why are all these antique stores unscathed? In addition to the transfer of benefits to the authorities, there is a mystery: these stores are registered in the business category called: ArtGallery, that is, art galleries, and antique stores have nothing to do with.

A steady stream of domestic “sheep” as the carp, no, as the whale across the ocean! Buy away the “royal treasures,” not to mention the Eight-Power Allied Forces, the Eighty-Power Allied Forces robbed more than eighty times ……

A higher level is to kill familiarity, the price positioning is also raised to the level of millions to tens of millions, mainly through the huge domestic business network to collect information, consciously participate in some chamber of commerce activities, receptions to meet the mainland over the “sheepgu “, the criteria is rich, good show, like to use antiques attached to the elegant but do not know anything about antiques common sense; this type of people buy back is to show off, a few is not know how to run a business second generation, simply bet on a collection of antiques …… words, those who really The owner of the business has no intention to play these and do not need to play these, you will feel they are low because Ren Zhengfei or Ma Yun’s family does not have large pieces of Tianhuang jade or Yongzheng snuff bottles?

As for those positive energy entrepreneurs and stars spend tens of millions to hundreds of millions of dollars to donate antiques from overseas, those a better than a “heritage home” story, is basically a more upgraded version of the above two: more high-end receptions, more high-end to, more advanced level of craftsmanship, and a higher level of hype: from the British media’s sour commentary, to the Chinese media’s positive energy reports, and various positive energy V’s sensational propaganda ……

At this point, it does not matter whether it is true or not, most people know it is true anyway, the relevant departments will not be serious out of political correctness, just as when Li Dai pseudo-president donated a sum of antiques back home, identified by the Forbidden City experts, most of them are fake, but the media and officials still give performances and awards in accordance with the real thing ……

So there are two words in the circle: the money does not buy the British return of cultural relics, good men do not marry girls who stay in Britain ……