“Supermarket shopping 300 yuan, shopping bags 20 cents is too expensive not to buy” “100 yuan package, buy! 90 yuan of goods + 10 yuan postage, do not buy” “18 yuan milk tea said to drink, 15 yuan a month video membership account to seek Up to 30 people borrowed “…… contemporary young people’s magical consumerism sparked hot discussion, netizens have said, “I am personally right.
This young people’s consumption concept is summarized as: a thousand can spend, ten must save. Behind this “magical concept of consumption”, reflect the young people what kind of consumption psychology?
Saving money is fun.
“What you are willing to spend must be spent, and what is unnecessary must never be spent.” Chen Min, 25, defines her own consumerism this way.
After graduating from graduate school this year, Min Chen worked in a real estate company in Shanghai. She likes online shopping, for how to buy the most expensive things in the online shopping platform with the least amount of money, she plays a head of the game.
Chen Min told Half Moon Talk: “Once there are promotions, I will never let go of any coupons, and the price can be cut will be cut, I also participate in all kinds of haggling games, sometimes even harass non-friends to help me help.”
“Every time you see your own coupons at settlement to help you save tens of hundreds of dollars, you are especially satisfied!” Chen Min said.
Xu Rencui is a doctoral student at Wuhan University, also has a “save and save” consumerism.
“Once and my boyfriend to eat casserole, with the meal cost hundreds of yuan, but the store two yuan a pack of paper towels for meals need to pay extra, the boyfriend offered to buy a copy, but I brought the paper towels, and finally refused to buy.” Xu Rencui said, “I also ‘lectured’ my boyfriend at the time, reminding him to save and not buy unnecessary ones.”
“Paying for meals and paying for tissues are two completely different concepts, this restaurant has unique tastes and is not replaceable, you can spend more money to eat what you like, but the tissues are the same, so you might as well bring some of your own.” Xu Rencui believes.
The more expensive it is, the less soft it is to spend money.
Many young people believe that there are thousands of reasons to spend money, and that if they buy it, they are treating themselves better, and if they don’t, they owe it to themselves.
“It doesn’t matter if it’s expensive, the value is the most important.” For the money can save save, Chen Min, also has a “big-spending” consumption experience.
The first thing you need to do is to take a look at a few of the items that are available on the website. “Although I save when I can, I save money to buy the products I like,” Min Chen said, “practicing dancing can shape your body and make you more confident, so no matter how expensive the dance card is, you have to buy it.”
Many young people have their own internal scales for what is worth spending more money on and what is not necessary, despite their low salaries and living expenses.
“Usually my clothes are one or two hundred yuan, but when I encounter a style I like, thousands of dollars I will buy it, I think it’s worth it, wearing the clothes I like inside will have a strong sense of satisfaction and self-confidence, feeling money spent on the blade.” Xu Rencui said.
Wuhan University of Technology students Chen Long love to play basketball, usually like to collect basketball shoes, his shoe cabinet full of all kinds of out-of-print shoes, thousands of dollars on the minority. “Each pair of shoes has a special meaning behind it, and although they cost a lot of money to buy, they are more like a kind of companionship for me,” Chen Long said.
“Magic” consumer psychology is not magic
For today’s young people, “save and save, the spending on the spending” of consumer psychology, psychology experts believe that this belongs to the common “psychological accounts” category, that is, people will be a variety of expenses or income divided into different accounts in the mind, and these accounts most of the time. It’s not interoperable. Thousands of dollars worth of clothes meet their psychological spending expectations, they don’t find them expensive, and they just buy them; $10 shipping was not part of their spending expectations, and it’s less acceptable to suddenly ask them to spend that money.
This perception of spending can help people make quick decisions and do their own financial and money allocation planning, and the benefits are obvious. In reality, however, this perception can also be influenced by malicious advertising, which can lead to irrational money allocation and the use of large sums of money to buy “seemingly worthwhile” goods.
According to Civic and Political Researchers, it is quite common for college students who have just entered the society to have an immature concept of consumption and prefer materialistic and cultural consumption. It’s not just a matter of time before you get to the point where you can’t afford to spend any money.
Experts suggest that young people alert to the negative impact of this concept of consumption, learn to avoid the pit, to avoid impulse consumption, unreasonable consumption and consumption behavior ahead. For example, can take the way of bookkeeping, good consumption balance, reflect on their own every expenditure is valuable, meaningful.
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