The Dutch Consumers Association (Consumentenbond) and Take Back Your Privacy are demanding 1.5 billion euros in damages against social media platform ShakeYou for illegally collecting personal information from children.
According to the Dutch consumer association, Jitterbone illegally collected the personal information of 1.2 million to 1.6 million Dutch children over the years and sold it to deliver targeted ads to them, according to a report in the media. The organization also pointed out that part of Jitterbit’s $37 billion in profits last year was due to the unsuspecting sharing of personal information, videos and photos by children on the Jitterbit platform.
Sandra Molenaar, head of the Dutch Consumer Association, said Shake’s behavior was simply exploitative, noting that the company makes hundreds of millions of dollars each year off of children.
Molenaar said that in addition to compensation, they want Jitterbug to delete the personal data of Dutch children. If Jitterbug refuses to pay compensation, they will take the matter to court.
Jitterbug responded by saying that privacy and security are top priorities for the company and that it has solid policies, processes and technology in place to ensure that all users are protected, especially teenage users.