India’s epidemic hinders sales, rumors Xiaomi, OPPO sharply lowered shipment targets

India’s epidemic is severe, coupled with the mainland May Day long holiday 5G cell phone sales are not as satisfactory, dragging down cell phone factory shipments. Internal media reports pointed out that China’s three major Android phone manufacturers, including Xiaomi (01810), OPPO and Vivo recently lowered this year’s shipment target, down by 10 to 20%. Sources said that Xiaomi Group’s internal shipment target was lowered from 240 million units to 190 million units, a 21% drop.

The report quoted industry sources as saying that the sales of 5G cell phones in mainland China during the “May Day” period were 25 to 30 percent less than originally estimated, indicating that users are less willing to switch. India, the second largest market for Chinese cell phone brands, also saw a drop in sales due to the epidemic.

In addition to Xiaomi, OPPO also lowered its original 2021 annual shipment target of 200 million to 220 million units to 180 million units, a drop of 10 to 18 percent. Vivo, of the same line, also lowered its target from 180 million units to 150 million to 160 million units. Huawei’s spinoff cell phone brand Honor also lowered its original shipment target of 50 million units to 35 million units, a downward adjustment of 30 percent.

It is worth noting that due to the shortage of chip supply, some cell phone manufacturers may have placed repeat orders for chips earlier. It is rumored that chip makers are checking the status of the supply chain to prevent stalled sales of chips due to the decline in cell phone shipments.