Renting the jungle: iron-clad price increases, running water housing subsidies

How much do you think it will cost to achieve “freedom to rent” in Beijing?

A sample survey report conducted by Shell Research Institute in 2019 provides the answer: from 7,600 yuan. The report also shows that if you want to live within 1,000 meters of a subway station, the average monthly rent is more than RMB 3,800, and for every 500 meters of proximity to a subway station, the unit rent increases by more than 12 percent.

A large number of renters are working hard to enjoy the “freedom to rent”, especially the urban white-collar workers gathered in the Internet factory, wanting to spend less money and still be able to rent the house of their choice is not an easy task. It is not an easy thing to rent a house of your choice with less money.

The article of “The future can be perched” of the self-media “big factory code farmer: we are just a porter of the rental subsidy” reveals to the outside world the rental dilemma faced by the employees of the big Internet factory. The company provides a rental range of targeted housing subsidies, was the rental platform, intermediaries directed up the rent consumed.

The iron price increase, running water housing subsidies, the large factory of the “rental jungle” has shown the tip of the iceberg. When there are too many “big factory stories” are produced, everything that happens here seems to have a set of The “meta-narrative” is no exception to the rental housing.

In recent years, the topicality of Dajian-related stories has started to make people suffer from a kind of “Dajian PTSD (Post Traumatic Stress Disorder)”, as if everything that happens here is labeled as “internal”. things that happen here are labeled as “in-volume”, “siege It’s as if everything that happens here, labeled as “inner volume”, “siege” and so on, can be found in the big factory.

The model often corresponds to an external perspective, and the people in it, renting is only about work and life.

Live in the moment

Ye Qi, who joined Xiaomi right after graduating from university in 2015, has moved four times before and after in Beijing. Although the company does not provide housing subsidies, she chooses to rent a room near the company each time.

“It’s so important to live near (the company). I’m not a particularly driven person, and the distance I can walk to work is just right. Ye Qi feels that the time she spends in this house before and after work is the “beginning of life “, if this part of the time is squeezed by the commute is not much left, then before leaving the door really need to do a few more “mentality building “The first couple of times she moved, she did so because she was renting a house.

The first few times Ye Qi moved once because the old house rented accommodation is too poor, there are always cockroaches in the corners, windows, frequent “visits”, one day it rained too much directly to the balcony The other time was because the landlord unreasonably increased the price. The memories of moving are not only painful but also tiring, and even if she hired a moving company, it would still be “chaotic”. But just like she doesn’t accept the rent hike, “moving and renting a room near the company is a life choice.

In Shi Ran’s opinion, renting is not a “bridge story” centered on a big factory.

Shi Ran has been working as an intern at Byte Jump in Beijing since last year, mainly responsible for the operation of the content department. She shares a room with another colleague, and it only takes about 10 minutes to walk to the office.

For many first-tier and new first-tier city workers, the proximity to the company is a major advantage of renting an apartment. The commute to the subway and transfers in the morning and evening rush hours is a daily “must” – not only do you have to know where it is more convenient to get on the subway, but you also have to practice your commute. Not only do they have to know which location is more convenient to get on the train, but they also have to practice the skill of “squeezing and running”.

According to the “New Youth Living Consumption Report 2021” released by Shell Research Institute, about 70% of respondents said their acceptable commuting time is within one hour. Transportation and geographic location are also the first factors that are always considered in rental housing. This shows that the “freedom of commuting” of one hour is very attractive to urban youths’ rental choices.

In addition to commuting, Internet majors like Tencent, Byte Jump, and Racer also have targeted subsidies for employees to rent apartments, i.e., they can enjoy subsidies of varying amounts for renting apartments within a defined range.

For example, in the first-tier cities (North, Guangzhou and Shenzhen), if you rent a room within 30 minutes’ walk from the office, 20 minutes by bicycle or subway, you can get a monthly subsidy of 1,500 yuan from the company, while other cities are within 30 minutes’ walk.

Shi Ran told Interface News that the company’s regulations on the scope of the housing subsidy are attached to the employment contract, and the audit method is simple and fixed. ” as the only evidence, in addition to no more processes. Explicit provisions plus quantitative results, “bytes in this area of control is very strict”.

Previously, some users discussed on social media that the Internet factory’s housing subsidies have driven up rental prices around the area, so that these companies are seen as “fat sheep” by agents, and there are also messages There were also messages saying that “I was asked to work more overtime because I live close to the company”.

Shi Ran said she had never encountered the above situation, and from her personal work experience, although such statements cannot be said to be completely untrue, they have more or less brought the conflict in the story into the imaginary daily life of the factory, which is slightly “distorted by the filter”. The story is slightly distorted.

In her eyes, the big factory “everything is related to things”, each department is very big, and the connection between each other is also generated by the need to work. Even if you work overtime, the probability is that you are not done with the work at hand. The same is true for renting a room, the price of Beijing, the location of the park where the factory is located, the monopoly of the platform and the agency on the source of housing, these are the factors that affect the choice of renting a room, and the factory is not necessarily related.

As for the case of “targeted harvesting” by agents, Shi Ran thinks that although it is more expensive to rent a room near the company than other places, the subsidy can still be useful. The company’s rented room is more expensive than other places, but it can still be useful. The room you share is costing you more than 3,000 yuan per month, which is still an acceptable level.

At the same time, like the popular “lie flat study”, in her opinion, renting an apartment is also a matter of lowering expectations. If the housing subsidy can bring the price increase driven by the location back to the “average market price”, then it is better than nothing, and if it can cover a large part of it, it will be called an “unexpected benefit”. If it can cover a large part of it, it will be called an “unexpected benefit”.

For Shi Ran, being able to live near the company, sleeping a few minutes more in the morning, walking home after work, surrounded by stores, shopping malls and parks that you are familiar with, these are all part of life, not entirely for the big factory.

“Housing subsidy hunter”

One side of the rental scale is connected to the demand side of the tenant, the other side is connected to the supply side of the rental market, and the rent is the weight that wanders in between.

Yang Xianling, president of the Chain Home Research Institute, believes that the essence of the rental problem is supply and demand, and the large factory rental subsidies have invariably given rise to the supply of the rental agency market “housing subsidy hunters”. The “housing subsidy hunter” refers to

The “housing subsidy hunter” refers to a class of intermediaries who specialize in renting rooms in the scope of housing subsidies of Internet companies, they will obtain relevant housing information through various channels online and offline, and always They keep an eye on the changes in the regulations of the large plant subsidies. They have full experience in the kilometer range of a certain area from the company, what supporting materials to submit, and how strict the company’s control is. The list of properties in a fixed area is like prey, and it is hard to escape the fate of being rounded up by each family.

Xiao Yang, who has been in the business for 5 years and specializes in renting rooms within the Byte Jump subsidy, is one of the “housing subsidy hunters”. His WeChat avatar is a photo of the company with the logo of “Byte Jump”, and his WeChat name is also noted as He is also a “Byte Rental Housekeeper”. He is well aware of the location of Byte’s companies in Beijing, the surrounding housing situation, and the details of the housing subsidy regulations, and has become a “supernumerary” of Byte Jump.

Xiao Yang’s agency started to do this business long ago, and he was assigned to take over the byte rentals as soon as he joined the industry. In his opinion, the rentals near the factory due to subsidies and price increases are certainly there, but only a very small part. From the information of the properties shared by his circle of friends, the prices of whole and shared rentals did not significantly exceed the average level of the location section.

More than rising prices, strong demand is the core of this business growth. Fast” is the most obvious feature of Xiao Yang’s experience of renting within the housing supplement.

The first is that the listings are updated quickly, like Ziyu, shell, I love my home platform, large and small agencies are watching the updated listings information. Xiao Yang said that such houses are generally updated once in a day or two, and the rental dynamics in his circle of friends also maintain such a frequency.

Then the house is rented quickly, “the weekend then basically within a day to change hands, the latest but two days. The reporter with Xiao Yang look at the room, he pointed to another room in the shared room, “the tenant is also byte jumping employees, this house is not worried about rent. “

Late Latepost “Byte how are 100,000 people? In the article, it is mentioned that byte jumping in 2020 a year, from 60,000 people to 100,000 people, an average of about 150 people per working day for onboarding, “only in the headquarters of Beijing, byte jumping has nearly 40 office locations, employees in the canteen every day eat tens of thousands of eggs, 10 tons of vegetables. Employees eat tens of thousands of eggs and more than 10 tons of vegetables in the canteen every day. The growing scale of Internet companies has largely brought a steady stream of customers to the agency.

When Xiao Yang first started his own business, the byte-jumping room subsidy rule was still “within 30 minutes’ walk”. He deduced that the rule was changed later because the company also found that it was simply “not enough” and could not meet the expanding demand for rental rooms with the company’s expansion.

In Xiao Yang’s view, Dazhang rental is just a microcosm of the whole city life, as long as the market demand does not diminish, this piece of business will be able to continue to do.

When sending reporters out of the district, Xiao Yang discussed with the security guard to return the key later, “later there will be a customer to come to see the room. “

(At the request of the interviewee, the text Ye Qi, Shi Ran, Xiao Yang are pseudonyms)