Several U.S. dating apps are teaming up with the White House today to promote the vaccine program, making vaccination the latest thing lovers must do before dating.
Dating apps such as Tinder, Hinge, Match, OkCupid, BLK, Chispa, Plenty of Fish, Bumble and Badooz will all be adding vaccination status to their profiles in a campaign to be launched in the coming weeks.
In a statement release, the White House said, “For lovers, vaccinations may not only keep them healthy, but have additional benefits.”
The statement continued, “According to OKCupid research, people who have been vaccinated or intend to be vaccinated are 14 percent more likely to be matched than those who do not intend to be vaccinated.”
The White House said dating apps are also offering more incentives to encourage users to get vaccinated, such as Tinder, which lets users use the Super Like feature to help them stand out among potential speed dating partners.
Dating apps such as BLK, which targets African-American users, or Chispa, which is used by many Hispanics, will also help users find vaccination sites.
Andy Slavitt, a senior White House adviser on Coronavirus Disease 2019 (COVID-19), told the media, “It’s kind of funny to talk about it, but the fact is the people do want to get back to normal.”
OkCupid said in a statement that the number of times the phrase “I’ve been vaccinated” appeared in May increased by more than 1,400 percent compared to January.
More than seven out of 10 people on the dating app OkCupid said they were going to get vaccinated. In addition, only 7% of single users now say they are uncomfortable with face-to-face dating.
Tinder says they let members tag “I’m vaccinated” or “Vaccines save lives” in their profile fields.
Tinder CEO Jim Lanzone said, “We’re excited to partner with the White House to help 70 percent of adults in the U.S. get vaccinated by July 4.”
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