Poll: Most Americans believe Facebook and other social media are dividing the country

A recent NBC News national poll found that a majority of Americans believe platforms like Facebook and Twitter are doing more to divide the country than to unite it.

The poll showed that 64 percent of Americans believe that social media platforms are playing a much greater role in dividing the country than in bringing it together, including 77 percent of Republicans, 65 percent of independents and 54 percent of Democrats. In addition, a majority of whites (70 percent) and 56 percent of Latinos, 61 percent of young adults and 71 percent of seniors agree: social media is dividing the country.

By contrast, only 27 percent of adults believe social media unites Americans. And black respondents were most divided on the issue, with 42 percent saying social media is making the country more divided and 40 percent saying it is making the country more unified.

The poll also shows that 66 percent of adults say they use social media at least once a day, while 33 percent say they do not use social media. These numbers are essentially the same as those from the 2018 and 2019 NBC polls.

Among daily social media users, 49 percent say social media platforms have improved their lives, while 37 percent say they have made life worse. Of those, a larger share of Democrats, women and college graduates say social media has improved their lives; while more Republicans, male citizens and those without a college degree disagree.

The poll also found that a majority (54%) of parents said their children spent more time on computer screens, phones and TV during the CCA virus (New Coronavirus) epidemic.