The domestic media reported that due to the continuous rise in raw material prices and tight supply of panels, TV prices have recently risen across the board, and the average sales price of LCD TVs during the May Day holiday is expected to rise compared to previous years.
The report quoted the person in charge of a large home appliance store in Beijing as saying that the average price of LCD TV sales will increase during the May Day period, with the average price rising from RMB 3,600 in the first quarter to RMB 4,000, an increase of more than 10%, and this price is also higher than the same period in the previous two years.
LCD movie price increase and this wave of component offerings continue to rise, one of the main components of the panel drive IC by the global wafer capacity shortage, coupled with manufacturers panic repeat orders, resulting in a serious shortage of supply of drive IC, the market estimates that the supply and demand gap of up to 50%. Since the fourth quarter of last year, the drive IC manufacturers have increased product prices by about 10 to 20%, with increasing cost pressure, a new wave of price increases from April this year, the rate of increase between 15 to 20%.
The report cited Morgan Stanley’s latest report pointed out that in the second half of April, TV panel prices rose by up to 5%, especially the 32-inch offer rose by 8%, 43 inches, 65 inches also rose by 5%, so that the average cumulative increase in April reached 7%, better than the expected 3 to 5%, the second quarter is expected to expand to 15%.
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