Sir, I’m guessing there are a couple of things you must be handy with on a regular basis.
One is called “Guess You Like”.
I was wandering around on a certain treasure, and saw this column, from time to time curious point to see.
One is called “Personalized Recommendations”.
It seems that online for a long time, it also gradually understand you, to introduce you to exclusive content.
Another one is called “I have carefully read and agree to the above terms.
You don’t even have to read it to check it off. Hey, this option is really confusing, I’m too smart.
Find it convenient, right?
Open this film.
Sir guarantees that you will only feel two words after watching it-
Horror.
The Privacy Thief
The Great Hack
Internet users’ memories are short.
Some time ago, the U.S. Federal Trade Commission issued the largest civil penalty in history, amounting to $5 billion.
Does anyone else remember the previous episode?
Last April Zuckerberg was questioned before the U.S. Congress about whether Facebook was leaking user data.
And how was the data discovered to be leaked?
Sir reminded you that the term should remain in your memory-
Cambridge Analytica.
This is a UK-based data analytics company.
There is evidence that the company obtained the personal information of 50 million Facebook users, analyzed it and used it to manipulate the British referendum and the U.S. election.
Facebook, on the other hand, acquiesced in these actions.
The scandal, which has cost Facebook tens of billions of dollars, is the subject of Privacy Thief.
Seems far away to us?
Don’t be so naive.
Same world, same routine.
Thousands of privacy thieves, says former Cambridge Analytica CEO…
Only we were unlucky enough to be found out. ……
It all started with a psychological experiment in 2013.
Two psychologists from the University of Cambridge in the United Kingdom studied 58,000 volunteers as subjects.
Based on the data from their Facebook Likes, highly sensitive information about individual users could be accurately summarized.
People who liked the rapper were highly correlated with being “extroverted,” and repeatedly expressing love for Hello Kitty was a sign of “candor.
In other words, your tendency to give compliments reveals your personality, feelings, and needs.
But we all know there is more to it than that.
Every status you post on a social network, every web search, every payment, location, interaction ……
Documenting your life also betrays your heart.
Cambridge Analytica builds algorithms and models based on this theory.
Cambridge Analytica collects users’ social network data in real time and delivers customized content according to the personality characteristics of the target group, thus changing behavior.
In professional terms, “psycho-variant marketing”.
We are a behavior change agency
Behavioral Psychology + Big Data + Precision Targeting = Changing Behavior
It can be used to empty your wallet-.
Allow advertisers to target with individual-level targeting
to leverage emotional audiences
It can also be used to manipulate entire countries.
Without people’s consent
or without people realizing it.
Playing with the minds of entire nations
In 2013, a personality testing app designed by Cambridge University scholar Kogan went live on Facebook.
You must have done something similar.
Do you like to be alone?
Do you have a rich inner world?
But the test is just a façade.
Every time you answered, you were unknowingly contributing to your own personality data.
At the time, Facebook allowed apps to collect likes, geolocation, and work-in-progress data from users and from users’ own friends.
In one psychometric test, Cambridge Analytica could collect thousands of data points on you.
The person you are, made up of data, is then taken as a sample, archived and analyzed.
After watching the documentary, Sir would never do such a test again.
By allowing millions of Americans to
Do this survey
Allows us to build a model
Has close to four to five thousand data points
We can predict the personality of every adult in America.
Personality-Driven Behavior
Behavior clearly affects how you vote
The next step is to identify the triggers that move people from one state to another through large-scale crowd analysis.
The principle is even cruder.
Fear and anger are two of the most reliable methods.
If you are honest and insecure.
If you have a “personality recommendation”-
Terrorists like to break up borders.
If you are cynical and full of justice.
Then “Guess What You Like” –
Ineffective and Corrupt Political Institutions
The creative team will design personalized content based on your personality and bombard you with blogs, website articles, videos, and advertisements.
Until you cast a valuable vote for their client.
According to Cambridge Analytica insiders.
The number of voters between the ages of 18 and 35 who changed their ballots was about 40%, making the results swing about 6%.
And we all know the end result.
No wonder-.
Data has surpassed oil.
It has become the most expensive asset in the world, worth hundreds of billions of dollars in business.
The essence of this business is.
A leek cutting based on big data from social networks.
It challenges our privacy and dignity as human beings.
During the election, Cambridge Analytica had trumpeted its access to the data of all the voters in the U.S. election.
One of the men asked them a simple question.
“Can I see the data you have on me, then?”
Cambridge Analytica refused.
The men then took Cambridge Analytica to court.
The lawyer in the documentary clearly states.
Data should be classified as private property and the right to data should be a fundamental human right.
Both property and human rights are sacrosanct.
This incident reminds Sir of a documentary clip from more than 50 years ago.
In 1966, the BBC filmed a few children and asked them to predict the future.
What did the kids know?
It’s creepy to listen to.
Especially, when those prophecies come true one by one.
One of the worst scenarios for technological development has already occurred.
People are no longer treated as real people.
Rather, it is treated as data.
The damage doesn’t stop there.
Cambridge Analytica’s parent company, SCL, started out as a military contractor.
One of their businesses is the use of “psychological variable marketing” to influence potentially hostile behavior.
Iraqi boys between the ages of 14 and 30 were persuaded not to join Al Qaeda.
The situation changed, and they shifted the battlefield to national elections.
But essentially, it is still communications warfare.
An act of war that is not an act of war.
In Burma, social networking has become a tool for inciting ethnic tensions.
There is evidence that the Russian intelligence services created the fake “Black Lives Matter” emoticon.
The purpose was to stir up fear and hatred among Americans and to provoke internal strife in the country.
Social networks were created with the intention of connecting the world.
To share more, to be less alone.
Today, they are further tearing people apart, leaving the real world a deeply fragmented wreck.
Sir is reminded of the end of the movie “The Social Network”.
Mark Zuckerberg, the founder of Facebook, watches as the social monster he created, which can connect anyone in the world with just one account, is surrounded by rebellious people.
He swiped the F5 key on his computer in a daze, making sure, over and over again, that his ex-girlfriend wasn’t adding him back (as a friend).
Having said all this, Sir is certainly not telling us to stay away from the Internet.
Rather, he wants us to think independently, recognize reality, and understand the ways in which data affects our lives.
Then ask yourself.
Can (am) I being manipulated?
Recent Comments