Chinese official media last month to turn over old accounts, blasting some foreign brands had issued a document refusing to use Xinjiang cotton, including international sports brands such as Nike and adidas, in addition to once in the private sector to boycott foreign goods, more people say to “support the national product”.
Among the domestic sports brands Li Ning and Anta were sought after, some sports shoes were speculated to sky-high prices. Li Ning Wade Way 4 all-star silver and white models, for example, in the e-commerce platform for as much as 48,889 yuan, the shoe reference price of 1499 yuan, that is, the price soared more than 32 times. And Li Ning Wade Way 7 wow7 The Moment beyond the limited edition, in the e-commerce platform selling price of 29,999 yuan RMB, compared to the launch price of 1699 yuan rose nearly 17 times.
The topic of “domestic shoes are speculated by shoe dealers to skyrocket in price” reached 350 million readers on Sina Weibo. But many Chinese netizens scoffed at the idea, leaving comments such as “I think the original price is too high” and “Where is the room for appreciation for these shoes?”
The wave of boycott of foreign goods started by the Chinese official media suddenly turned into a boom in the speculation of national goods, and it was the official media who took action to stop the speculation. The Chinese Communist Party’s mouthpieces, including the People’s Daily and the Global Times, have spoken out one after another, attacking the practice of speculating on the sale of national brand sports shoes, saying that “shoes are for wearing, not for speculation” and severely criticizing the shoe speculators for “consuming the patriotic hearts of consumers” and sternly stopping any speculation. The company has been criticizing the shoe speculators for “consuming the patriotism of the consumers” and strictly stopping any “speculation of selling national products in the name of patriotism”.
After the official media voice, a number of overpriced shoes have been taken off the shelves from China’s tide trading platform, Takeo App.
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