People floating in the jianghu, which can not understand the dark words.
Recently, Zhang Yiming’s speech of spitting out the Internet’s black words has exploded public opinion. Some people say that the black words represent the corporate culture and the spirit of the Internet, and it can also make a workplace “white” quickly transformed into the industry “old gun”. For this reason, Internet hackneyed words have been created, reinforced and even taken as a standard by countless Internet people.
So there is this scene: in the big factory, we open the user perception, chain closed loop, close the mouth of the underlying logic, top-level thinking, exhorting colleagues to “remember a to do”, tell subordinates “this link to remember to re again”; to the investment institutions, the conversation turned into “I base Shanghai, went to DD a new incubation project, gave TS”; in foreign companies, “your topic on the selection of very suitable, very sense of current affairs” ……
Given that Internet black words are so popular, we talked to six Internet people today about their feelings of being in the circle. Among them, some people spit hackneyed and pretend to have no real meaning, some people in the hackneyed rapid advancement for the master, but also some people around, in the two discourse system switch freely, more people aspire to the team brainwashing, to transform the original not the Internet team with their own power.
This article will take their stories as a grip, with textual explanations as the underlying logic, to pull together everyone’s knowledge of the big factory black language. A friendly reminder, although mastering the black language can quickly make you look like an “Internet person”, but want to mix well in the big factory, ultimately depends on the actual work ability of individuals.
The first recording and then search to learn the bad words, a year later finally have that taste
Hu Lei|29-year-old Internet company training post
I have been in a large factory training post, probably the most spoken position in the company. I graduated 3 years ago, worked in Ali for one year, and now I am in Byte Jump, my way of speaking has been completely shaped by the Internet.
Just like everyone learning English, once I entered the big factory, the first feeling is – I have to learn the “big factory language” as soon as possible! Otherwise, it was like being in a foreign country, there was no way to communicate.
For a long time, colleagues, leaders and I talk, I have to secretly record, superficially “uh-huh, good” to agree, after going back to organize the recordings, Baidu search what they say is the meaning of the words, because every sentence there are words I do not understand.
At that time, when I first entered the Internet company, I was a small shrimp, I would not have the feeling of “they are so annoying, how not to speak human”, and I thought when I could hurry to understand and learn the language of the big factory, and I would also feel that I was too rustic, feeling very inferior.
For example, a department of people in a good big brother and I said, “Our department of newcomers in the first year is likely to 325, that is to motivate you. I was really confused after hearing this sentence, I just want to give this big brother a 666. later I learned that this is Ali’s performance scoring system, 325 means 3.25, which means no potential, no year-end awards, may be discouraged, 375 means ” 375 means “impact on the team, and the organization as one and widely praised, belong to the benchmark”, there are year-end awards.
In addition to not saying all the words like this, there is a mix of English and Chinese. It’s okay to speak with English, I was an English major, but the Internet people say those English words, the real meaning may not be found in the dictionary! For example, HR will say, “I hope you can landing as soon as possible, not too passive”.
So the question arises, landing what exactly is the meaning? I’m an English major, but I don’t dare to ask, as if my degree is fake. I searched: landing, as a noun, meaning stairs; as a verb, meaning landing, landing. After checking the dictionary, I think that HR wants me to enter the workplace as soon as possible.
In this way, I recorded, while remembering, from the daily painful thought of leaving the job, without realizing it, 1 year later there is an internal flavor.
I am now in bytes, but I can’t change my speaking habits, and when I do training for employees, I still use the same words and phrases that I heard every day in Ali. Ali is a values-driven company, my brain never gaps the number, the leaders also think I am very professional. For example, when I motivate employees, I will say to them, “yesterday’s best performance is today’s minimum requirements”, and when they feel frustrated, I will say, to have the “mountain does not come, I will go over” spirit.
Of course, immersed in it for many years, and outside the circle of friends to talk to me also so. Once and junior high school classmates on the phone, he opened a kiosk in the village, said the town opened a new supermarket, his business is not good. I then habitually advised him: this time has to start back to the flow of strategy, and then to create their own barriers, preferably with the help of big data again, to capture user needs, preferably in the segmentation track to find their own advantages, occupy the user’s mind.
I think this is all particularly good advice for him, but he never returned my message afterwards. Later, I heard another friend say that he thought I looked down on him and deliberately said some words that he could not understand to show off.
Internal pull through alignment, external grounding, back and forth in the two discourse systems
Liu Lu|32-year-old former first-line channel manager of a large factory
I resigned from the big factory at the beginning of this year, and worked in the big factory for three years before I resigned. In these three years, I was sent to the field by the big factory for local customer development and maintenance, mainly to some departments within the system.
As a front-line staff, I basically had to meet with people in the headquarters at least three nights a week to synchronize the progress of work, but we did not say “meeting”, but “pull through the alignment”. At the beginning, I didn’t even know what “pull through alignment” was, and every time “pull through alignment” time was very difficult, because the people in the middle office would always say some “black words” that people could not understand “For example, “empowerment, empowering, forcing, playing through, tandem ……” makes people feel confused.
However, to integrate into the new work environment, these words must still be learned. Everyone says so, if you do not say, is not the alien? So in such an environment, I was also subconsciously influenced. Sometimes in life, the words “what is the other party’s needs” and “what value to provide to the other party” slipped out without a second thought.
However, when communicating with customers in the system, I deliberately avoid using some big factory “black words” because the other side is very grounded and pragmatic style, using these “black words” chat, for example, I told the customer: “We want to use technology to achieve empowerment”, it will definitely make the scene very awkward.
So my situation is often that when I am “aligned” with the middle office, I need to “translate” the situation of the front line into the language system of the big factory to synchronize the progress, and when I communicate with the customers in the system, I have to “translate” the information passed by the middle office into the grounded words and communicate with the customers, which means I often shuttle between these two “language systems”.
At first, I thought that the people in the middle office were formalistic in speaking the “black language” of the big factories, thinking that they were not in the front line, so they used some words that people could not understand, to show that they knew the business well. But later I could understand that the middle desk is to convert the front-line situation into “black language”, so that people in the big factory system can quickly understand. On the other hand, their work content is difficult to quantify clearly, so when they report up, they will package and “make words” to highlight the value of their work.
At that time, I basically entered the work state at 9:00 am every day, started the morning meeting or visit customers, and at night, after “pulling through the alignment”, it was 10:00 pm or even 11:00 pm. A day’s working hours, workload is equivalent to some people’s two days or more, their own will certainly have a certain growth, which is undeniable.
However, the big factory “black words” is indeed a slot, sometimes and friends to meet and chat, we will also spit out each other recently heard what new “black words”, and will explain to each other, but for example, “coupling “, “ecological inversion” these words, I have not understood until I left the big factory. But now, after I left the factory, I am also away from that discourse system, and do not need to understand.
In foreign companies, even Chinese people communicate with each other in English
Min|26 years old, a medical device foreign enterprise
I just graduated from a foreign company that sells medical devices, “foreign company + medical”, as you can imagine, the density of “black language” in our company is far beyond the average company.
Because of the medical connection, everyone in the company will communicate and chat with a lot of English abbreviations and jargon. When I first joined the company, I was confused. For example, SFDC, EPOP, you can’t even guess what they mean, so you have to remember them by heart. So when I had the chance, I caught my colleagues asking what these abbreviations meant.
Because of this “black language”, in fact, also made a lot of jokes. A leader sent an email to sales colleagues to write ASAP, and then sales asked back-office colleagues ASAP is the company which system software, in fact, is as soon as possible meaning.
To later be accustomed to inculcate, now I can not think out of the blue some professional terms, including English words. It is estimated that people in foreign companies have this problem, is to speak in English mixed. Many people may be surprised, think we pretend. I did not enter the foreign enterprise before also think so, and then stay for a long time to find, some times, many professional terms is necessary to use English. I am a little shocked, they will unconsciously pop out some English, until the time to explain in Chinese instead of stuck.
Everyone keeps such language habits, and you will unconsciously integrate. I remember once I asked a colleague from another department for help, so I sent an email. It was clear that we were all Chinese, but the email ended up being in English, and it didn’t seem strange to either side.
In my personal opinion, the most important thing about “black language” or jargon is that it can reduce the cost of communication. The most fear is that we talk for half a day, the result of each other did not understand what each other said.
Source/Internet
From rejection to acceptance and domination, I became an Internet hackneyed person
Zhao Zhao|28-year-old Internet company operations
I jumped from the traditional industry to the Internet company, from the beginning of the interview with the Internet company, I have deeply experienced the “power” of such words. At that time I was interviewed for an operations position, HR actually did not know much about the business, and after a few rounds of Q&A, he asked me, if you were to build this department, how would you give the boss satisfactory results, what is your methodology from 0 to 1, how would you achieve differentiated results, what is your grip, and what combinations would you make.
In fact, in human terms, “how will you do this business”, a sentence can be done, with these plausible and unknown words. Although I can understand, but I feel a little awkward, feel is to deliberately pull up the forced to say these words.
Later I contacted the leaders, also have the same problem, the meeting must talk about “grasp”, “empowerment”, to do the program must be “aligned”, to a set of “combination fist”, in fact, the back can not be landed.
For example, in terms of new users on the platform, in human terms, is to see what can be done from the operational side, but must use the “operations to empower business” this kind of statement, I still have a feeling of …… Internet fast-paced, feel that they can not adapt to be eliminated, and then I often use myself, grip, ecology, closed loop, alignment, empowerment, granularity of these words will often appear in my draft.
In fact, like to use these words, and the position has nothing to do with, depending on where your ld (leader) from, commonly known as Ali taste heavy or not. Especially this side of Hangzhou’s e-commerce companies, more or less have Ali people, Ali culture inevitable penetration.
At the very beginning of this newly created words, such as Jia Yueting first proposed “ecological reversal”, in fact, in order to push new business, make a bunch of such seemingly powerful words, in order to package business or products. Some leaders of big factories will specially propose some new concepts in order to report upward and improve recognition, but many new words are used wrongly and indiscriminately, leading to many people’s displeasure.
Later, after I accepted it, I think it should not be purely to spit, from a large perspective, ancient times have ancient use of words and phrases, modern certainly have modern derivation and new life. The world is changing, and what we feel at the moment is only the stage we feel. I am not a bit pretentious, haha.
I think Zhang Yiming is a very pragmatic person, his statement can be a certain degree to reverse the byte jumping ethos, but the cure is not the root cause. In fact, this is more like a kind of cultural integration of the Internet’s 20-year development history of the cut, which itself is not good or bad.
Source/Web
After listening to the debriefing project on the first day of employment, I thought I was in the wrong company
Qiu Wu|28-year-old industry researcher at a company
I studied sociology and worked as an industry researcher for a company after graduation, creating proposals for the client. We work on a project basis, where the client submits requirements and we execute them. On the first day I joined the company, I attended a project meeting, and the leader introduced the project progress in the conference room while playing a PowerPoint presentation.
Most of the team members were graduate students, and there were two PhDs, all of whom spoke in a polite manner, giving people a sense of self-awareness. So at first, even if I couldn’t understand what they were saying, I thought I didn’t have enough theoretical knowledge and didn’t dare to ask questions.
The word I heard most at that time was “landing”, and the other words were “system”, “rhythm” and “packaging”. I remember the leader said “the system is not three-dimensional enough”, which made me think I had entered a construction company.
After the meeting, the project leader talked to me and gave me several suggestions, one of which was to say; “You must look at the problem from a high position, the perspective has to be grand, from different sides to see, to seize the most kernel of things ……” At that time I nodded like a garlic, but also took notes, but honestly did not understand at all.
I didn’t understand that this is the meaning of “bragging” until I once went out with my boss to talk about a project. There is a real estate company client, the boss, wants to transform to the Internet, let us give the project book and marketing plan. During the negotiation, I listened to the boss alone during the whole process, and a room full of people sat honestly and listened without moving. The boss talked about international economic trends, China’s industrial transformation, supply-side reform, Internet thinking, windfall theory, organizational change, all of which sounded very “grand” terms anyway.
The project was taken down, and I dared not speak during the dinner with the client, because I was afraid to reveal myself. Later I asked the boss what the project was about. The boss said, in fact, it is to do publicity for them, to label them with the Internet, so that people think they are not rustic. Then do an industry research report to “argue” that the Internet is important, so that the client can take this program to convince their boss to give some budget to do new projects.
We made a plan according to the boss’s idea and finished the project. But to be honest, I don’t know how much gold the program has. From the perspective of doing a project is “on the ground”, but whether the program can “land”, who knows.
I think that some companies do not speak human language, or always say some jargon, in fact, most of the time are pretending, in order to look professional. Of course, some terms are to improve the efficiency of communication, there is also a certain amount of truth. For example, the landing, which means “to complete the project implementation”, but the people who really do the project actually do not say so, otherwise it will look like amateurs.
People in new companies don’t use black words, it’s too uninternet, I want to assimilate them
Zhang Zhao|25-year-old Internet company PR
My previous job dealt more with the Internet industry, and I just recently came to a startup company. My next goal is to assimilate them and build a formal Internet team.
At the beginning I did not know the Internet jargon, when I first heard the empowerment, I looked up what it means, I asked the other side, they laughed at me and said you do not know what a runner Internet means. Later, a conference guest speaker’s theme is “live with the underlying logic of goods”, I did not understand what the underlying logic is, but did not have the good sense to ask people, or I look very low.
This is also a mentality when I first contacted the Internet black words, careful to figure out, a question as if they are very amateurish. In fact, they say these words, we can probably also understand what it means, just did not form that language.
Later, dealing with large factories more, I slowly assimilated. When I came to the new company, they do not use these words, but I am not used to, the biggest feeling is, listening to them talk feel very long-winded. For example, if we want to do integrated marketing, this one sentence can be summed up in the meeting, which means we have to lay our voice on all the opinion fields, but they may say which media we have to find in WeChat public number and which KOLs in Weibo, talking in a very detailed and time-consuming way.
In my discourse system, for example, if the company wants to do value communication, my statement is to find three concentric circles, which refers to the C-sides, B-sides and ourselves, that is to say, the company values should reflect the common values of the three parties, like Ma Yun said “let the world have no difficult business” to achieve a win-win situation for all three parties.
For example, our company’s strategy this year, that is, the top-level design, is to develop deeply and do IP empowerment. For example, in PR communication, we have to do three levels: public opinion communication, trend communication and value communication. Public opinion communication is actually the big and small things we want to keep the voice in the market, trend communication, such as who we want to talk about cooperation together with a meeting, values communication that is some of the company’s philosophy, in fact, is also to tell a story.
A characteristic of human nature is that the information that they do not perceive and do not understand, often either agree or reject. I say these words they do not know, once they listen to feel very professional, they bluffed.
I use these black words more, on the one hand, these new words can really express my meaning accurately, on the other hand, it may be out of the inner desire for recognition. I would feel that if I said some words they didn’t know or didn’t use, they would think that the monk from outside would recite the scriptures and that I was professional. In fact, I haven’t been with the company long and they do think I’m professional.
To give you a list of my proposed words: our competition with friends of the difference is our fans have a strong viscosity, this year we want to continue to build the industrial ecology in the direction of deep, highlighting our competitive points, and strive to be able to draw the river and rule at the end of the year. Private domain traffic and public traffic should be done in two lines, not completely divided, to create a viable communication system and operational specifications. Product empowerment should be persistently done, rural revitalization this year should also be another grip, public opinion communication should be maintained, trend communication should be increased in volume, and the project of value communication should be started as soon as possible.
After I came over, it was to brainwash them. The annual PR strategy of the company this year is all made by me, and I will slowly go to explain to them, bring them an environment like this, and let the team gradually Internetize.
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