H&M incident extends to Nike, Adidas, Burberry and other international brands

An Adidas (left) and Uniqlo (right) brand mall in a Beijing location on April 19, 2020.

After Swedish fashion brand H&M was officially named by the Chinese Communist Party yesterday (March 24), Burberry, Adidas, Nike and other brands were named by the official Chinese media today (March 25). These brands have all issued statements boycotting Xinjiang cotton. According to media reports, Facebook has also joined the battle to block about 100 hacker accounts involving China, and said that this Xinjiang-related storm or brand diplomatic war may spread globally.

On March 25, the official microblog of the People’s Daily, the official media of the Communist Party of China, posted a post titled “Western companies ‘banging’ Xinjiang cotton,” naming not only H&M, but also the Swiss “Better Cotton Initiative” (BCI). ” (Better Cotton Initiative, BCI) other members, such as Burberry (Burberry), Adidas (Adidas), Nike (Nike), New Balance (New Balance), etc..

It is reported that H & M, Burberry, Adidas, Nike, New Balance, etc. have published “refused to use Xinjiang cotton” remarks. In October last year, BCI had issued a statement in English “refuse to use Xinjiang cotton”, that there are allegations of forced labor and other human rights violations in Xinjiang, and therefore ceased all field activities in the region.

BCI registered in 2009, members mainly include cotton growing units, cotton textile companies and retail brands, its members in addition to the aforementioned brands, including IKEA (IKEA), Puma (Puma), Tesco (Tesco), Gap (Gap), Uniqlo (Uniqlo) and more than 200 brands.

After the boycott of H&M, Anta immediately issued a statement last night (24th) saying it had started the withdrawal process.

After the Chinese Communist Party officially named H&M and encouraged a “national boycott”, the Chinese show business has cut ties with H&M, the brand’s spokesman, actor Huang Xuan, and actress Song Xi have announced that they no longer work with H&M.

Today’s incident extended to other international brands, mainland stars have again cut with the brand. As an official partner of Nike, mainland male artist Wang Yibo, who was scheduled to attend a Nike event on the 26th, announced the termination of cooperation at 9 a.m. on the 25th; mainland actress Tan Songyun’s studio official microblog also released a statement on the morning of the 25th, saying that with immediate effect Tan Songyun terminated all cooperation with the Nike brand.

As of the evening of March 25, the number of artists cutting with these international brands has reached 47, involving mainland, Taiwanese and Hong Kong artists, involving brands other than H&M, Adidas, Nike, Converse, CK, Puma, Uniqlo, New Balance, Burberry, TommyHilfiger, etc.

Swedish fashion brand H&M refused to Xinjiang cotton incident brought out a number of international brands, the Epoch Times reporter statistics, as of the evening of March 25, more than 47 artists have taken a stand. (Web photo composite)

A xenophobic boycott of foreign goods is spreading across the country, instigated by the official media. A video has been circulating on the Internet of a shopping mall in Chengdu, Sichuan province, removing the H&M advertising sign outside its doors, and a number of pinkies have taken a selfie video of themselves burning Nike sneakers to vent their anger, but it was found that no black smoke was emitted, which was questioned. The actual “real” goods are not burned, and insiders point out that these sneakers are roughly handmade and probably “pirated”.

Pinky burned Nike sneakers to “vent his anger”. (Video screenshot)

Apple Daily reported on the 25th that while the mainland boycotted these Western brands that refused to use Xinjiang cotton, the U.S. social media platform Facebook joined the battle against the crackdown on Xinjiang’s Uyghurs on the 25th, blocking nearly 100 accounts involving Chinese Hackers who allegedly spread malware on Facebook to spy on the devices of Uyghur social activists, journalists and dissidents in the U.S. and Canada. surveillance.

The newspaper reported that the brand diplomacy war may get more and more intense and may spread around the world. It is reported that the aforementioned H&M, Burberry, Adidas, Nike, and New Balance are Swedish, British, German, and American companies respectively.

Qin Peng, a U.S.-based current affairs commentator, said on the Epoch Times’ “Qin Peng Live” program that the Chinese Communist Party is taking H&M out of the picture because it is facing a sudden crackdown and is under siege. The Chinese Communist Party is now facing the issue of concentration camps and forced abortions against Uyghur and other minority populations in Xinjiang, which has been qualified as “mass extermination” by the international community, and since March 22, the EU27, the US, the UK, Canada, Australia, New Zealand and Japan have all imposed sanctions on a number of Chinese officials and entities, or The following are condemnations.