Apple iPhone 12 series released close to six months, the next new machine is in the pipeline.
From the exposure of the news, the new iPhone changes are quite a lot.
The summary of iQiQi’er is as follows: Apple abandoned the Cook-style innovation, directly brought the mature program of friends, this Time Apple learned to be smart.
Many of you may wonder what is “Cook-style innovation”?
For Apple fans, Steve Jobs is a totem.
Steve Jobs has a deep imprint on the Apple brand, but not Cook.
Cook has been Apple’s CEO for a full decade.
In October 2011, Cook succeeded Steve Jobs and released the classic model iPhone 4S.
Ten years of time, fans still love the Apple brand.
What has changed in Apple’s products?
In the case of the iPhone, the changes have always been small and discreet, and users refer to this change as “Cook-style innovation.
From a business perspective, there is nothing wrong with that.
As a company with a market capitalization of more than a trillion dollars, Apple’s every move has a huge market impact.
Another characteristic of “Cook-style innovation” is that when it works, it pushes hard.
Take the iPhone XR, which is a brand new model.
At the beginning of the market, the response was average, Apple adjusted the price, and eventually became a pop.
The subsequent iPhone 11 and iphone 12 have improved every year.
The series was very successful, with the iPhone XR and iPhone 11 being the best-selling models in the world for the year.
The iPhone SE (2020) was also a success, with sales topping 20 million last year.
Apple followed up with the iPhone 12 mini, positioned above the iPhone SE (2020).
Although there is still room for improvement for this Apple small-screen flagship, the iPhone 12 mini did not disappoint in terms of sales.
The “Cook-style innovation” is both conservative and radical. When you are conservative, it is inevitable that you will be grieved by users.
For example, the iPhone range in general, fast charging efficiency is low, the screen does not support a high refresh rate.
From the point of view of the exposed new iPhone, this time Apple has become smart, abandoning Cook-style innovation and directly using Android‘s proven solutions.
One of the biggest changes: the new iPhone may carry LTPO material screen, support high refresh rate.
We know that Samsung already has a number of phones equipped with LTPO screens, such as the Samsung Note20 Ultra and Samsung S21 series.
In addition, Apple has also applied for a series of patents, including no bangs iPhone, folding screen iPhone and digging hole screen iPhone, etc..
As we know, these design solutions are very common on Android phones.
Samsung has already released a number of folding screen phones.
Samsung plans to release a number of new folding machines in 2021.
At this time, Apple released a folding screen iPhone, there is no risk.
The dug-out screen design is not to mention that this is the mainstream style of Android at the moment.
The arrival of the iPhone without bangs will take some time.
Because it requires the placement of the camera, fingerprint unlock and other components under the screen.
In time, the technology is more mature, and there will be more and more under-screen camera phones.
Apple naturally will not miss it, “no bangs” iPhone will also be born.
Most netizens are looking forward to the future changes in the iPhone.
What do you think, guys?
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