The first Time I heard the name 7-11, I thought it was called “seven youngest”, I couldn’t see the meaning, then I checked Baidu and learned that 7-11 (7-ElEVEn) is actually called “Seven Eleven”, it is a multinational chain, founded in 1927 in Texas, the United States, the name comes from 1946, with the boast of business hours from 7:00 a.m. to 11:00 p.m. It was later introduced to Japan in 1974 by Ito-Yokado, a Japanese retail operator, and changed to 24-hour operation from 1975.
As a result, sales clerks working here are required to keep handing over shifts, usually at 07:00, 14:00 and 21:00. The schedule varies from early shift (7:00~14:00/14:30) today, lunch shift (14:00~21:00) tomorrow, and night shift (21:00~7:00 the next day) the day after, to three or four consecutive days of night shift. In general, there is a schedule among the staff, but it is limited to full-time staff, while part-time staff will work according to the situation discussed with the store manager at the time of joining, and the former is much more likely to be assigned to the night shift or pass shift compared to the latter. The former is more likely to be assigned to night or day shifts than the latter. For the wage settlement, full time is the base salary + overtime, base salary 2800 yuan / month, the 15th of each month settlement, according to the working hours into hourly wages, is about 13 yuan / hour, in addition, social security according to the needs of the store staff to pay; part-time hourly calculation, 14 yuan / hour, half a month settlement. Overtime, the overtime rate is 11 yuan/hour for day shift and 12 yuan/hour for night shift (84% to 92% of the normal working hours wage) I asked two clerks why they did not settle for 1.5 times the wage as stipulated in the labor law, and they told me that the convenience store had internal regulations on overtime pay and could only accept it.
When you go to work, you need to stand for 7~8 hours continuously, and when you come to customers you must keep positive, “Welcome” “What do you need? ” “Please wait a moment” “Sorry, excuse me” “Take care ” often hanging on the mouth, to do a smile to welcome, do not allow neglect and personal emotion output; need to get them cooked meals, playing coffee and drinks and checkout cashier, with the customer’s request and promote the store’s preferential goods, remember to move nimbly to avoid customers wait, occasionally the deputy store manager The store manager will occasionally sit down to guide and supervise …… all done for one purpose – to maximize customer satisfaction with the convenience store services (even if the hardware conditions can not keep up with the patience to explain to customers). When I’m not working, I’m doing new products and discarded products, going back and forth, looking at the hot “kwan tung bo” on the counter and the freshly cooked fried skewers and buns, and looking up from time to time. From time to time, I look up at the wall clock on the door of the workroom and look forward to the end of the day, and occasionally go through the shelves to see the origin and date of production on the products. In the environment where the number of customers is gradually decreasing, after looking around to make sure it is safe, we will simply chat or play with our cell phones, and the clerks will joke with each other and touch the fish together, and we will always be cautious to switch back to work immediately.
Unlike my previous job in the supermarket, the work here is not much, not too intense, not the kind of seven or eight people into a truck box and lift and hold and carry “Convenience stores are small, the scope of staff activities is not so large, but the rapid update of goods, a variety of types, customers often buy things in those few points, so someone needs to keep watch, especially at noon and five or six o’clock in the afternoon that time, all kinds of Especially at noon and 5:00 or 6:00 pm, all kinds of people swarm into the convenience store, three people busy, still seems to be stretched. After the peak period, the work of the front desk slowly relaxed, but the back kitchen sister still have to “stand firm”, her work is generally from the cooked Food storage cabinet to take food → simple processing → microwave heating → keep warm. Simple processing → microwave heating → insulation box on the new → change and wash all kinds of containers, clean the countertop floor, keep the back kitchen clean and tidy, so to speak, dirty work are left to her. I went to help her several times, but I was only allowed to do a little bit of side work, most of the time she would say: “It’s okay, leave it to me, you go to work on something else”, probably see me as a newcomer, not familiar with the business, out of the “new”, out of the “new”. She probably saw that I was new and unfamiliar with the business, for the purpose of “exemption + protection”; or maybe the long-established division of labor made her used to. “This is where I should be”. Often, she feels guilty: she is clumsy and hardly does anything, so she gives people trouble.
The elder sister is almost 40 years old (I guessed), in fact, should be called aunt, but she looks younger, dress fashion, out of respect and for the sake of relationship, I call her sister. She is very cheerful, good at talking, behaving naturally and smoothly, whether with ordinary shopkeepers or store managers, young people or slightly older, she can talk together, and we mingle, so people feel that she is our close friends around, “I do not put up a fight with anyone, I do a good job I do my job on the line, but the principle must be clear” – generally give me the feeling so. At the same time, she is also very kind, to the meal, she is the first to call us to eat, and even rush us (I was rushed by her no less than four or five times); if the store has sold long off the shelves of food, she will definitely send us a notice: what to eat hurry to get, in the microwave oven a hot, not finished eating loaded back.
One chat, she said to me, one night the store is almost sold out, came in a sweeper, did not eat, in the put fried skewers in the cabinet looked half a day, asked how much this, how much that, and finally had a hard time picking a fried chicken skewers. She wanted to say to that person at that time: you do not buy! Not to look down on the sweeper, but I think the man is old, it is not easy to earn money, the convenience store is not affordable, a fried chicken skewers sold for seven or eight dollars, but also not enough to eat, why bother? When I think about it, it is true, for example, three masks 9.9, a potato cake 5, a tuna sandwich 7.8, a cake 6 ~ 8 yuan block, etc., and so on and so forth not too pro-people price, just do not list.
Suppose I have three meals a day at a convenience store.
Breakfast to buy a nest (1.8 yuan / piece), two buns (average price of 2.58 yuan / piece), a cup of machine milk (8 yuan / cup), a total of 1.8 + 2.58 × 2 + 8 = 14.96 yuan.
buy a box lunch, play two dishes, one shredded potato (5.8 yuan/serving), one roasted eggplant (6.5 yuan/serving), rice is free (only at noon, 2 yuan/serving at other times), total 5.8 + 6.5 = 12.3 yuan.
For dinner, buy a corn (3.5 yuan/each) and a sweet potato (7.9 yuan/each), total 3.5 + 7.9 = 11.4 yuan.
So a day down a total of 14.96 + 12.3 + 11.4 = 38.66 yuan, and daily wage income of 14 × 8 = 112 (nominal wage), then the three meals a day expenditure accounted for the wage income ratio that is (38.66/112) × 100% = 34.5%, if the purchase of other necessities and the cost of bus and subway commuting into account, the rigid expenditure ratio of a day Even higher (about 46% for me personally), so the math equates to my actual salary of 112-112 x 46% = 60.48 yuan, which translates into an hourly wage, and the final number is 7.56 yuan! It instantly felt like my labor was really cheap. For students like me who are not financially independent or ordinary employees of convenience stores, it is hard to accept both the expense ratio and the actual amount of salary.
Generally speaking, convenience stores are not responsible for employees’ three meals a day, you can choose to eat out or go into the store to spend, but since the meal time is slightly shorter (ideally 30~40 minutes), the time and consumption cost of eating out may be greater, so there is no choice but to choose the latter. The good thing is that if the store is operating well or the management requirements are not very strict, then when it is time to eat, the clerks will agree to give each other free meals, plus leftover food, topping 1~2 meals is not a problem.
Since the price of goods in 7-11 is not cheap, so who are the main people consuming?
My convenience store is located above an Internet company, the number of thousands of people who enter the store, a conservative estimate of 70% from here, the remaining 30% for the nearby tourists, neighborhood residents and students. Whenever they go to and from work, the employees of the company must patronize the convenience store. They tend to dress neatly and decently, come and go in pairs, like to pick and choose when buying things, and pay attention to service details. Sometimes they are strapped for cash, and sometimes they spend hundreds of dollars at a time. The considerable consumption scale + the purchasing power formed by the income level of the middle class, a steady stream of funds gathered for convenience stores, with a normal turnover of 15,000 a day. It can be seen that the convenience store preset consumer group is exactly these self-proclaimed middle class brain power proletariat, they are the main force of consumption. The employees employed by the owner, on the other hand, are more involved in the transformation of goods from exchange to consumption, facilitating the generation and flow of commercial capital in the store, with their own limited income levels and little consumption. They, like other workers at the bottom, prefer to go to cheap supermarkets/roadside stalls/morning/night markets to get what they need, rather than spend more money at high-priced convenience stores. Therefore, in a way, 7-11 serves a small group of middle and high consumers, and the bottom laborers are excluded.
What are the factors that affect the pricing of 7-11 goods again?
I think there are the following points: (1) store rent and cost of goods; (2) surrounding consumer environment and supply and demand; (3) purchasing power of the above-mentioned middle-income consumers; (4) cost of labor; and (5) market competition between 7-11 and its local counterparts.
For example, the first point is that it is the most expensive cost for 7-11. 7-11’s opening criteria is to give priority to 120 square meters of store area and not to do shaped stores, which means that many stores with 30 square meters, 60 square meters, and too many indoor corners are “alternative”. “. In the years when 7-11 first entered mainland China, it may be easy to find a store that meets the “tough requirements” for opening a store, but in today’s first- and second-tier cities, where land is scarce and Gold is scarce. I’m afraid that several times the cost would have to be added in order for a 7-11 store to open successfully. The scope of site selection has been greatly reduced, resulting in 7-11 missing out on many stores with low rents and good locations but minor layout flaws, and spending more money on paying rent and paying for hard targets. So it is only logical that 7-11’s goods are priced high. Looking at the second point, 7-11 West Street store is located in the center of Xi’an, where there are many places of interest, along with the far-reaching influence of the Bell Tower shopping district and extremely convenient transportation, the tourist market is booming with tourists all year round. The outstanding history and location advantages make a large concentration of capital, and nearly 400 medium and high-end hotels, shopping malls, theaters, food cities, digital trends, pedestrian streets and other commercial forms are gathered within a 1-kilometer radius of the Bell Tower, among which there is no shortage of long-established stores such as Defa Chang and Tong Shengxiang and various kinds of hitting net red stores, and the consumer Culture has become popular, which directly raises the local consumption level. As part of the commercial capital, the daily operation is inevitably influenced by the local consumption environment. In addition, 7-11’s wide variety of Japanese snacks (sushi, rice balls, bento ……) with fast assembly line service has harvested urban white-collar youth, and its pricing standards are more around them.
In a society where there is an absolute surplus of production, convenience stores have a huge backlog of unsold goods every day, especially bread, rice balls, boxed noodles and other food products that expire on the same day and come off the shelves in boxes. At this time, the routine operation of convenience stores is: product distribution → dismantling → throwing away the garbage, which is also the last part of the store staff’s hard day’s work. Those “discarded products” that are not on the table first belong to our store staff, and can still be consumed in the short term by solving them on the spot or packing them away; secondly, the remaining ones that really cannot be digested internally will be unpacked. Secondly, the remaining ones cannot be digested internally, so they are removed from the food packaging, packed in garbage bags and transported by cart to the nearest sanitation station to be thrown away as “food waste”, which is the final destination of most of the remaining products. This is the final destination of most leftover products, which can produce dozens to hundreds of pounds per day! I have to say it was an eye-opener for a rural kid like me. When I first opened a few bags of food, I looked closely at the bags before I could see the words on them, and they were all written in two words: waste! After half a day of consideration, I made a decision – to find a third Home for surplus products.
After work, riding a bicycle to look for homeless people. Soon, in Gulou Square, a mother and daughter lying on the ground appeared in my view. A note was pressed under the mother’s feet, with a few lines of large letters betraying their message, probably having suffered great misfortune, the Family was unsustainable and the child needed to be fed. Near the train station, a middle-aged scavenger, shuttling through the transient flow of people and traffic, searching one by one from the garbage cans for something to eat. There was also a group of people from Sichuan and Henan who came all the way from the city, gathered under the cave of the city gate, waiting for their companions to return late. After a brief exchange with them, I gave them four big packets of divided food, and they thanked me while greeting others around them to come and take it. One of the old men even took the initiative to ask me if they would eat it, and it was obvious that they needed these leftover products more than anything else.
Finally, let us consider the possibility that the production of goods will be regulated by the plan and produced to meet people’s needs, that workers will work happily and happily, and that there will be no more homeless people on the streets. …… I am afraid that this wish will be realized only when everyone works and when labor is not only a means to earn a living, but increasingly becomes the first need of people’s lives. I am afraid that this wish will be realized only when everyone works and work becomes more and more the first necessity of people’s Life than just a means of livelihood.