Over the past 30 years, Apple has launched hardware products such as the iPhone and iPad, and even software services such as Apple Music, which have become very popular and have generated a lot of revenue. (Netflix), making it the most rammed in the current video streaming services behind.
Experts believe that the biggest mistake Apple has made in the past 10 years or so is not acquiring Netflix.
Speaking on Yahoo Finance’s live show about Apple CEO Tim Cook and the late CEO Steve Jobs, Ives said he believes the biggest strategic mistake Apple has made in the past 10-12 years, from Jobs to Cook, was not acquiring Netflix early enough.
Although Ives is bullish on Apple and believes that its market capitalization is expected to grow from the current $2 trillion to $3 trillion by the end of this year, Ives said that because Apple did not acquire Netflix, it must start from scratch to compete in streaming video and audio, making it lag behind Netflix, Amazon, disney and others.
Despite Apple’s launch of Apple TV+, Ives described it as a “unfurnished mansion” with too little content compared to the competition.
The market has actually speculated that Apple would buy Netflix for years, but now Netflix’s market value has skyrocketed and Apple rarely makes large and eye-catching acquisitions, with the most recent one being the Beats acquisition in 2014.
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