The most powerful Huawei phone ever is finally here, and it’s facing Apple head on! Three of the biggest highlights are priced up to $18,000 …… Can the concept party?

Huawei’s new generation Mate series, the most powerful Mate phone in the world, the Mate 40 series has finally “arrived on schedule”!

From the recent “everything will be on schedule” update to yesterday’s “everything is ready” update from Huawei Consumer Business CEO Yu Chengdong’s Weibo, to the global online launch of the Huawei Mate 40 on October 22nd at 8pm, Huawei has made a lot of progress. The new generation Mate series and Huawei’s most powerful Mate, the Mate 40 series, has indeed, finally “arrived on schedule”! This series of phones was released about a year after the release of its predecessor, the Mate 30 series.

It is a great coincidence that October 23rd will be the premiere date of Apple’s most powerful iPhone, the iPhone 12, and the Huawei Mate 40 will also be available for pre-order from today. The contest between the 9000 and Apple’s most powerful, 5nm processor A 14, as well as core features such as photography, but highlighting the contest between the two companies innovative technology.

But regardless, Huawei is still in a very tough time right now. “Huawei is in a very difficult time right now, we are experiencing the third round of the US government’s ban, which is extremely unfair and causes us to be in a difficult position. No matter how difficult the situation is, we are committed to continuing to embark on technological innovation to bring the best technology and innovation to consumers.” At the end of the brief, roughly one-hour press conference, Yu said this when talking about Huawei’s recent history.

Where is the most powerful Mate strong?

The Mate series has released a total of nine generations in the last seven years since the first generation was launched in 2013, the last Mate 30 series, and now the tenth generation of Huawei’s Mate series, the Mate 40, debuts on the evening of October 22, 2020 and includes four models: the Mate 40, Mate 40Pro, Mate 40Pro+, and the Mate 40 Porsche Edition Mate 40RS.

On August 7 this year, Yu Chengdong in Shenzhen, “China Information Technology 100 people will” pointed out that, due to the United States on May 16 to offer sanctions, Huawei’s Kirin series of chips after September 15 this year will not be manufactured, will become extinct. Huawei in the fall of this year after the release of the Mate40 equipped with Kirin chip, which will be the last generation of the Kirin high-end chip series.

True to what Yu Chengdong said, the Securities Times – e Company reporter learned from the conference, the Kirin 9000 series chip has become the biggest highlight of the Mate40, and as a result, Huawei Mate40 series has become the most powerful Mate to date.

According to Huawei, the Huawei Mate40 Pro and Huawei Mate40 Pro+ are equipped with the industry’s first 5nm Kirin 9000 5G SoC chip with integrated 15.3 billion transistors, achieving the pinnacle of the Kirin chip. The Huawei Mate40 is powered by the 5nm 5G SoC Kirin 9000E chip, which is strong and powerful.

“Other manufacturers (Apple) just recently launched 5G phones, and Huawei is already the third generation of 5G phones,” Yu teased in the press conference. He further said that the Huawei Mate 40 series is powered by a Kirin 9000 chip, which is also twice as fast as other manufacturers in terms of 5G uplink speed.

Another highlight is the screen. The Huawei Mate 40 series has a curved screen design, with the Mate 40 being a 6.5-inch flexible OLED screen (68° curvature) and the Mate 40 Pro/Pro+ being a 6.76-inch flexible OLED screen (88° curvature), with the screen extending to a wider area, while the entire Mate 40 series has been upgraded with a 90Hz high refresh frequency screen.

Talking about why there is no direct on 120Hz, Yu Chengdong said, Huawei do 120Hz is not difficult, but the high refresh rate means that power consumption will be higher, 90Hz refresh rate to achieve a balance between power consumption and smoothness.

In addition, the Mate 40 series also upgraded the phone charging speed, wired charging up to support 66W, wireless charging power up to 50W.Yu Chengdong took the Mate 40 Pro wired fast charging, wireless fast charging and Samsung Galaxy Note 20 Ultra, iPhone 12 Pro Max to do a comparison, the former reached 66 watts and 50 watts respectively! , while Samsung is only 25 and 15 watts, Apple is 20 and 15 watts.

In terms of photography, the Huawei Mate 40 Pro features a Leica triple-camera, star ring design, a 50MP RYYB sensor IMX700, 1/1.28-inch maximum bottom, as well as a 20MP ultra-wide-angle, 12MP telephoto lens, and support for 5x optical zoom.

The most expensive version is about RMB 18,127.

Yu Chengdong announced overseas prices for Huawei’s Mate 40 series: the Mate 40 starts at €899 ($7,100), the Mate 40 Pro starts at €1,199 ($9,470), the Pro+ starts at €1,399 ($11,050), and the Mate 40 RS Porsche Edition starts at €2,295 ($18,127).

The price of the China edition will be revealed at the Mate40 domestic launch event on October 30, and according to usual practice, the China edition price is generally about 1000RMB lower than the overseas edition price. According to the usual practice, the price of the China version of the Mate 40 will be around 1000 RMB less than the overseas version.

The current China version price of iPhone 12 mini, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max starts from 5499RMB, 6299RMB, 8499RMB, 9299RMB and 11899RMB for the top version.

The price of the Mate 40 has generally been increased compared to its predecessor, the Mate 30 series. Huawei Mate 30 8GB + 128GB €799 (CNY 6,274), Huawei Mate 30 Pro 8GB + 256GB €1099 (CNY 8,630), Huawei Mate 30 Pro 5G Edition 8GB + 256GB €1199 (CNY 9,415), Huawei Mate 30 RS Porsche Design 12GB + 512GB €2099 ($16,483).

It is understood that from no phone to build its own brand, from low-end to high-end, the Mate series has witnessed the development of Huawei’s mobile phone brand and become a microcosm of the development of China’s mobile phone industry. Huawei’s investment in the Mate series is also quite large, Huawei has revealed that the Mate 30 series of research and development investment of about $ 300 million, research and development staff of 3,000 people, before and after 18 months. Because Huawei’s flagship mobile phone using Hess chip, a chip research and development will take 18 months, and now just listed mobile phone products are at least 20 months ago to plan.

Sales, Mate40 previous generations of products Mate20, P30, Mate30 sales have exceeded 10 million units, for this series of Mate40 products, communications industry independent analyst Huang Haifeng said, Huawei’s “last generation” of high-end chip Kirin 9000 stockpile of about 10 million pieces, but also the “last generation” of Huawei’s high-end chip Kirin 9000 stockpile of about 10 million pieces. Meaning that there are about 10 million Huawei Mate 40/Pro phones that could use the chip, which might last about six months. When the stockpile runs out, Huawei’s mobile phone business, especially the high-end phone business, will soon encounter huge challenges.

In addition to the Mate40 series, the press conference also debuted a new product, the HUAWEI Sound speaker, which Huawei and Tivare have polished together again.

Still very tough.

According to the official information announced on the 10th, the theme of the conference is “Leap Further Ahead”.

In his opening remarks, Huawei’s CEO of consumer business, Yu Chengdong, began the event by saying that 2020 will be an extraordinary and challenging year for everyone in the world. Despite the difficulties, we are working together to tackle the new conditions. During this period, our vision and hope for success should not be diminished, but rather flourish. At Huawei, we dare to think and act to create a better future. And we continue to forge ahead, hoping to improve people’s lives through meaningful innovation.

At the end of the press conference, Yu Chengdong still talked about Huawei’s recent situation, saying “it’s very difficult”.

“Huawei is in a very difficult time right now, we are experiencing the third round of the US government’s ban. This ban is extremely unfair and has resulted in a difficult situation for us.” Yu said that in the past three decades, Huawei has continued to invest heavily with technology and innovation to improve people’s lives through technological innovation; in the past three decades, we have the best reputation in cybersecurity and privacy, we lead the industry in communications technology, and we also lead the industry in consumer technology; in the past ten years, we have witnessed Huawei grow from an unknown brand to a global A leading brand of smart devices. Without your trust and support, we would not have been able to achieve such outstanding progress.

But Huawei’s confidence in moving forward remains unchanged by the difficulties,” Yu said. Yu Chengdong said, “For Huawei, no matter how difficult the situation is, we are committed to continue to launch technological innovation to bring the best technology and innovation to consumers, enhance people’s lives, and improve everyone’s productivity. We will keep our promise, thank you all!”

According to IDC, in the first half of the year, Huawei accounted for 44.1% of the market share of smartphones over $600 in the Chinese market, and Apple accounted for 44%. However, Huawei’s mobile phone chip supply encountered problems and mobile phone shipments were affected by further U.S. sanctions. Counterpoint Research pointed out that Huawei reached 21% of the global market share in April, after the August, Huawei’s global market share fell to 16%. , while Samsung’s market share rose to 22%.

At present, Apple iPhone 12 series online pre-sale is very hot, but the Securities Times-E Company reporter learned from offline dealers, Apple iPhone 12 offline pre-sale is not as hot as online, a dealer told reporters: “Apple dealers iPhone 12 series supply is very much, October 22, the reservation, October 23 That is, you can get the phone, but the beginning of sales consumers to buy from non-Apple official channels may need a small increase in price, the specific rate of increase each dealer according to market conditions.”

Will the A-share chain have a party?

From the recent years, Huawei held a heavy meeting, or the release of flagship products, its A-share industrial chain partners shares generally reap a wave of better market before and after the meeting.

At 2:00 a.m. Beijing time on October 14, Apple’s shares plunged more than 3% after the launch of its iPhone 12. This evening, Huawei global release Mate40 series, Apple shares are still drifting green, down more than 1% as of press time. But the biggest suspense for today’s A-share Huawei industrial chain partners share price trend.

October 20, Run and shares in the interactive easy platform to answer questions and answers to investors, said the company and Huawei multi-departmental carry out long-term business cooperation, and developed a variety of industry terminal solutions on the Kirin series chip platform, the company will accelerate the development of Huawei ecological and Huawei series chip platform based on Huawei ecological development suitable for industry applications such as edge servers and other special IoT terminal equipment.

BOE A said in the interactive easy platform, Huawei is an important partner of the company, the company supplies Huawei a variety of flagship products. Daily business activities need to follow the business agreements between the two sides, including confidentiality, so it is not convenient to disclose specific customers and product cooperation.

In addition, the Securities Times – e Company reporter interviewed A shares of a company that had been a supplier of Mate 30 series products, the company told reporters: “This year Mate 40 series we do not evaluate.” The company had previously continued to supply related products for the Mate series and usually announced it as a supplier of the product immediately after the Mate series launch.

Guotai Junan has combed through domestic suppliers or potential suppliers for Huawei’s 5G phones, involving A-share listed companies including.

Screen panels: TCL Group (Huaxing Optoelectronics), BOE A, Shen Tianma A.

(b) Equipment: Han’s Laser, Precision Electronics, and Linklaters.

Screen modules: Changxin Technology.

(b) Battery cells: Ningde Times.

BMS: Desai Battery, Xinda.

Precision structural components: Kodály.

Battery modules: Desai Battery, Xinda.

Camera Camera Module: ophiright.

Camera lenses: IFOAM, Crystal Electro-Optics.

Infrared filters: Ophirite, Crystal Optical.

CMOS sensor: BYD.

Digital image processing: irisoft.

Antenna: Sunway Communications, Speed, Lixin Precision.