With the call to spend New Year’s Eve locally, many people, as many as 48 million, are choosing to stay in their cities this year.
The huge number of people spending New Year’s Eve locally has also contributed to the rise of a new type of vacation, the “hotel vacation. For many young people in big cities, since they can’t travel to faraway places, they might as well go to a high-end hotel to experience the feeling of a vacation.
Luxury three-bedroom villa with pool costs 109,999 yuan a night
According to a Feb. 10 report by Global Sources, “hotel vacations” are booming during this year’s Chinese New Year due to the government’s encouragement of people to spend the New Year locally.
Many people, especially young people, have the idea of “since I can’t go back Home and can’t travel, I should at least stay in a luxury hotel nearby for a few days to experience the feeling of a vacation”. Many people, especially young people, with the idea of “since they can’t go home and can’t travel, they should at least stay in a luxury hotel nearby for a few days to experience a vacation”, flock to the high-end hotels in their cities.
Ctrip data show that the Spring Festival hotel orders of four or five-star hotels accounted for 66.8%.
Shanghai, Sanya, Beijing, Guangzhou, Suzhou, Hangzhou, Nanjing, Dali, Shenzhen and Chongqing are the top ten cities for this year’s Spring Festival hotel bookings. Except for Sanya, most of the orders in other cities came from local residents.
The largest number of guests were “post-90s”, accounting for 58.8%, while “post-80s” accounted for 20.8%. The “post-80s” accounted for 20.4%, and “post-00s ” accounted for 9%. This shows that most of them are young people under 40 years old. Their reasons for staying in hotels include “I can’t stay at home all the Time during the 7-day vacation” “I can’t go far away, at least I want to take a break nearby” “I want to stay in a hotel with my friends and have fun together “.
Young people are flocking to high-end hotels for the New Year, while hotel prices are also rising. Ctrip data show that the average price of entry orders for high star hotels (4 and 5 stars) during the Spring Festival was 2,906 yuan, while the average unit of stay orders in January was 714 yuan, an increase of 307%.
According to Times Finance, a local travel agency staff in Sanya said, “Like a two-bedroom suite in a five-star hotel in Sanya, the price for one night is now around 14,000-15,000 yuan, but during the Spring Festival it goes to at least 18,000-19,000 yuan. “
The staff member also said that the current price of hotel packages available for booking in Sanya, the minimum for one night is 799 yuan, and the maximum is up to 100,000 yuan. She introduced the Chinese New Year villa package on the shelves of the MGM Sanya Resort and Spa, for example, the luxury pool three-bedroom villa in the period from February 13 to February 16, 2021, the price of one night for 109,999 yuan, and the package “need to book two nights in a row, can not be changed after booking can not be canceled “.
In the face of the “hotel vacation” hot market, many travel sites have launched timely accommodation packages catering to the Spring Festival. For example: a double room with a good view + breakfast for two + hot spring voucher + strawberry picking voucher, 648 yuan; a large room for a Family of three + breakfast for three + amusement park admission + mini bar, 1,388 yuan; an ordinary suite + breakfast for two + ski resort admission + hot spring voucher, 1,588 yuan ……
B&B bookings recover to 60% of the same period last year
In addition to hotel vacations, B&B vacations have also become a trend this year, especially in first-tier and new first-tier cities.
The latest report released by Tujia B&B shows that the number of travelers for this year’s Spring Festival has decreased year-on-year due to the impact of Epidemic prevention and control policies around the country, and the overall advance booking for B&Bs nationwide during the Spring Festival 2021 has recovered to 60% of the same period last year.
On the other hand, the Spring Festival peripheral and in-depth travel market is booming, more than 70% of users tend to travel locally, the search volume of popular B&Bs around first-tier and new first-tier cities is more than 400%, and the unit price of B&Bs in the suburbs of some cities has increased by more than 35%, with the most travel trips around Beijing, Shanghai, Chengdu and Guangzhou, etc. The short- and medium-distance self-drive and the package of a B&B small yard for the New Year has become a new trend for the New Year of the Ox.
The data of Tujia B&B shows that as of February 4, this year’s Spring Festival, Beijing, Shanghai, Guangzhou, Shenzhen and other provinces and cities with large population flows around the suburbs of B&B small yard and other tourism products booking volume to enhance. 2021 Spring Festival national B&B advance booking volume recovery to 60% of the same period last year.
Among them, according to Tujia B&B orders, Shanghai topped the list of the 10 most popular tourist cities during the Chinese New Year in China, with Shanghai Chongming Island and disney Resort ranking first and second in the 10 most popular business districts in China, respectively. The data from Tujia B&B shows that the number of B&B bookings in Shanghai during this year’s Spring Festival has recovered to more than 70% of the same period last year, and the B&B transaction value has increased by nearly 40% instead of decreasing compared to last year, while the unit price of B&B bookings in Shanghai during this year’s Spring Festival is around 3888 yuan, doubling compared to last year.
In addition, during this year’s Spring Festival, Beijing’s suburban B&B booking orders recovered to more than 40% of the same period in 2020, and the transaction amount recovered to more than 60% of last year, with the average unit price reaching 4,400 yuan, up 38% from last year.
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