Countless Chinese technology companies are constantly being pushed to the forefront, investigated, hounded and even banned by the West for a variety of reasons. From information technology to application software, there are almost no exceptions. The journey can be described as walking on thin ice and difficult. In such a difficult environment, but the good news is rare.
In the course of a 2-year long 377 investigation of DJI, the US International Trade Commission (ITC) finally concluded that DJI did not have patent infringement and would not issue an injunction. During the investigation, the US empire increased tariffs several times to restrict exports, DJI did not say a word and raised the price directly, shifting the burden to their consumers. Even so, DJI’s market share can still rise steadily. The U.S. is really working hard and seriously on its way to dig a hole for its own people. At this point I’d like to ask DJI, what makes it so hardcore?
Today, we are going to answer your questions from 4 aspects: DJI’s patented technology domination, high intelligence, cost performance advantage and its wide application in the professional field.
Before DJI, there was basically a blank space in the field of consumer-grade drones. The appearance of DJI not only fills this blank space, but also uses its own patented technology to walk out of the road to domination in the field of drones. DJI’s drone patent technology can be said to cover every part of the drone, including structural design, circuit system, flight stability, wireless communication, control system, camera and artificial intelligence and so on.
In 2015 DJI’s drone patents surpassed those of the second and third largest drone manufacturers, Parrot and Go Pro, combined. Why can its patent technology be so comprehensive and huge, when there is no rival when they are rivals, through the rapid iteration of drone products, keep mastering cutting-edge technology, half a year to update the speed of the product, directly forced themselves into a desperate situation. The result is like a snowball, the more patents and technologies rolled more and more. The number of patents applied for went from over 300 in 2014, to over 9,100 straight up five years later. The number of DJI patents used by other technology companies around the world is up to over 3,000. So far, DJI has become the absolute king in the field of drone expertise riding on the dust.
That DJI is not only the leading professional technology, but also the first enterprise to enter the intelligent era in the field of drones. So what does it take for a drone to be considered intelligent? This is done in several steps.
The first problem to be solved was that of looking, i.e. the camera. DJI’s choice was to partner with Go Pro, a strong player in the sports camera field at the time. The first generation of aerial drones was launched, and as the market grew bigger and bigger, Go Oro also got greedy and demanded a share of the large profits. The tough DJI didn’t say a word and just broke up, developing and manufacturing its own.
The first difficulty is the gimbal system, the so-called gimbal system allows the camera to maintain its own stability during the movement process, reducing the interference of other factors to obtain a smooth image. In just 4 years, DJI developed a cinematic gimbal camera, known as a tripod in the sky, which marks the beginning of DJI’s rules for its own aerial photography.
The second difficulty was the imaging technology, after unremitting efforts, DJI launched the first camera in China to join the first line of Hollywood blockbuster shots in hardware. On the software, the imaging system and color management system were developed, especially the color management system, which was designed specifically for movies and applications. The system was introduced into the film production software, which means DJI has become a leader in the field of flying images.
Looking back at the previous Go Pro, it lived to change itself from a monopoly to a thousand-mile chaser, but this chaser lost itself straight away. As Go Pro kept having massive blow-ups, it eventually had to recall all of its drones, evaporating 80% of its market value, not to mention exiting the drone market straight away.
Having solved the problem of looking, DJI’s drones fulfilled their mission of being an aerial camera, but how could their ambitions stop there? DJI’s goal is to become an aerial robot, which requires a very advanced computer vision system that allows for photo following, gesture control, obstacle avoidance, precision hovering and landing, which drastically improves the maneuverability and intelligence of the drone and makes it extremely cool for us ordinary people to operate.
In 2016, DJI released the programmed Phantom4 equipped with computer vision system, which directly brings drones into the era of artificial intelligence, and truly realizes the follow shot based on object recognition technology, and has automatic obstacle avoidance function.
By 2018 DJI launched Mavic Air people can control the speed and distance of the drone through gestures like Magneto. Scissorhands can make him take photos, hands over frames can make it video, and drones it really live. After this round of upgrades, the distance between competitors and DJI is no longer thousands of miles away, but thousands of miles away. DJI drone features are becoming more and more advanced, but its price is not rising with it, always maintaining a very modest price point.
Take the 4K HD aerial drone for comparison, the Go Pro costs a whopping $11,159, while DJI’s price is at $6,699. DJI’s price/performance ratio is much higher in comparison. As the price of DJI drones is becoming more and more affordable, it provides more possibilities for our lives.
The conditions on the border plateau in autumn are very difficult, and in order to improve the food for the front officers and soldiers, a PLA unit in the plateau has sent hot meals by drone. Next door India is very jealous of jealousy, with the development of science and technology, civilian drones will have more uses, I believe that in the near future what falls at home will no longer be a problem, waving a hand will use drones to you specifically sent to.
Drones for ordinary people may be used for aerial photography, but DJI in fact has long been the layout of industrial-level drone field, such as disaster relief, agricultural plant protection, electricity, inspection, resource exploration and other aspects of it has not bad performance, some even directly promote the transformation and upgrading of the traditional industry.
The 2019 Notre Dame de Paris fire shocked the world, and if firefighters hadn’t used DJI drones, the damage caused by the fire would have been much heavier. Because of the exceptional stability performance of DJI drones, they were able to traverse over the church, plus were equipped with thermal imaging cameras that successfully tracked the spread and location of the fire’s source. The excellence of DJI drones has prompted an iterative upgrade of the firefighting industry.
In March of this year, the world’s largest fire truck manufacturer by export volume, Luxenbea, entered into a strategic partnership with DJI, and drones have officially become an integral part of the firefighting system. In the agricultural field, DJI’s entry directly plunged the original unmanned plant protection machine that was easily more than 100,000 to 30,000. With this year’s new crown epidemic, our country’s spring plowing is still doing so well, and all with the help of DJI’s unmanned plant protection. They have introduced smart agriculture solutions that operate 60 to 90 times more efficiently than manual labor. From farmland mapping, plant protection, operations to data collection and platform management, they have changed the traditional agricultural production methods and directly promoted the transformation and upgrading of agricultural production.
Finally, we would like to say that the progress of Chinese science and technology has never been easy, 30 years ago we had to use someone else’s GPS, now the last Beidou satellite was successfully launched and we have our own eyes in space. Once we couldn’t even clean up the mud in the small Zhongnanhai Sea, but now with the launch of the Tian Kun, we can not only clear the mud but also build islands. Most of China’s paths to technological power have been the old path from lagging behind to catching up to surpassing, but DJI has turned this path directly into a new one from innovation to leading to being caught up. The wise man is the meaning of DJI’s name, and when we take apart a drone and are able to grasp everything from every part to the underlying application in our own hands, this is truly made in China.
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