An app triggered a bloodbath

Yesterday after Zheng Shuang and Zhang Heng came out, many friends sent private messages, I was busy catching up with the last chapter of Taiwan‘s entertainment history Kang Xi Feng Yun series, I had to stop and delay the change once, you understand.

Yesterday I saw that many articles on the market were concerned about the Surrogacy issue, but I found that almost no one mentioned how the conflict and dispute between these two people actually came about, so today I’ll tell you the whole story here.

Open the door to the conclusion first, Zheng Shuang Zhang Heng when the conflict broke up, the fundamental reason is because of money.

The story has to be told from 2014 ……

The company was founded in 2014 by a person named Ru Chen, who was born in the early years of the TV financial mouth, and had been the director of the program “Dialogue” in the CCTV financial channel, and later did business programs such as “Brainstorm” and “Bostang” in the first financial.

After Ruchen went to the sea to set up Planet Creator, he got a multi-million angel investment and started to do a business program of the same name called “Planet Creator”, in which entrepreneurs would come on stage to talk about their business plans and product concepts, and the investors would decide whether to invest money or not.

After all, this type of program is niche and has little impact, so in 2016, Planet Creator reintroduced the first robot fighting competition in China, and the capital story became TV+technology+offline industry, and a round of 10 million rounds of financing was raised, and after the money was available, the company began to officially prepare for the robot fighting competition, and Zhang Heng made his debut at this Time.

-Zhang Heng made his debut at this time.

Zhang Heng is a 90-year-old, his Family is in the Home furnishing business, since childhood he was sent abroad by his Parents, before studying at the Ohio State University, belongs to the rich second generation who is not worried about Food and clothing, at that time, Zhang Heng just returned to China soon, heard that the creator planet to engage in KOB (King of Bots) robot competition, and joined the company.

The more powerful robot fighting teams you can find to participate, the higher the level of the event and the greater the value.

When he came to Creative Planet, Zhang Heng started recruiting global players and became the vice president of Creative Planet, responsible for the organization and operation of KOB tournaments.

In early 2018, Creative Planet and Zhejiang TV officially brought the robot competition to TV with the launch of “Ironclad Ambition”, which coincided with Youku’s ongoing creation of the “This! That’s XX” series of programs, with a lot of money, so Creative Planet and Youku made a pure online version of “This is Ironclad” together, with Zhang Heng as the tournament director in the program, and Zheng Shuang as one of the four star captains invited by the program team.

The two of them have a lot of common language, and every time Zheng Shuang has a problem, Zhang Heng will help her answer very seriously, giving a very reliable feeling, and Zhang Heng’s style is foreign, often skateboarding to the scene, maverick character is very much to Zheng Shuang’s liking, since the program began in March 2018, to the end of the program at the end of May, just three months, the two quickly developed into a boyfriend and girlfriend, and the relationship between the two, in the late program is basically an open secret.

The entertainment industry is no secret, this kind of gossip soon spread out, get wind of the paparazzi began to send out people to specifically focus on following Zheng Shuang, two months later, paparazzi successively photographed Zheng Shuang Hu Yanbin meeting, as well as Zheng Shuang and Zhang Heng arm in arm intimate back to the hotel photos, after the news exposure at the end of July 18, the two did not respond publicly, basically the default.

The company’s main goal is to provide the best possible service to its customers.

The company’s parents were very satisfied with Zheng Shuang after he started dating, especially because they felt that the boy was very capable of organizing large international events, and they discussed that instead of spending so much money on various platforms every year, they should take the money out to run a company with clothing brands and fan community apps, and for this reason Zhang Heng resigned from his position at Genesis Planet to focus on helping Zheng Shuang, but this decision also became the root of the fallout between the two sides later.

A few months later, at the end of 2018, Zheng Shuang and Zhang Heng set up Whale Valley Seat together, with the company having just two shareholders, Zheng Shuang 68% and Zhang Heng 32%, and Zheng Shuang named both the clothing brand and the fan App M77 – an active galaxy in the constellation of Cetus, which she likes a lot.

APP is a technical product after all, the development team is the absolute core, and Zhang Heng got his two good buddies for this – Lu Jiheng and Jiang Yaokai.

Lu Jiheng and Zhang Heng is an alumnus of Ohio State University, he was studying engineering, and later in Cornell University for a master’s degree in computer engineering, after graduation in facebook and groupon as a development engineer.

Jiang Yaokai studied computer science at Cambridge University as an undergraduate, then got his master’s degree in information technology at Carnegie Mellon University, and worked as an engineer at Medallia, a Silicon Valley unicorn, after graduation.

Just look at the resumes of these two people know that they would not have been worried about work in the United States, in order to be able to dig them over, Zhang Heng in addition to playing the emotional card of brotherhood, high salary and shares are certainly essential.

So at the beginning of 2019, Zheng Shuang Zhang Heng set up another subsidiary, Whale Boy, with the parent company Whale Valley Seat holding 72% and the two technical partners holding 28%.

The reason for such a structure, apparently the company level business to do the cut, the subsidiary is exclusively responsible for the app, the two technical LEADERS only in the subsidiary shares, while the parent company there are clothing and other business, it has nothing to do with them.

Lu Jiheng and Jiang Yaocai arrived and began to recruit people one after another, and gradually build a development team, the app design and development work began to be formalized.

At this point everything was just starting, Zheng Shuang and Zhang Heng were looking forward to the future, and their feelings were at their best. The hot-headed Zheng Shuang proposed to have two babies through a surrogate, and without saying a word, Zhang Heng went to make the arrangements, and the two finished the surrogacy in March 2019 by collecting sperm and eggs in the United States.

In mid-May, the Apple version of M77 went online for internal testing, and the day rushed to the 70th place in the appstore social free category, the result was too much pressure on the server and various bugs after the launch, which was greeted with many complaints and complaints from Zheng Shuang’s fans, and Zheng Shuang himself felt unhappy with it, mentioning many very detailed opinions and needs.

After a month of modifications, the new version of M77 was officially open tested on the whole platform at the end of June. Although there were still various bugs, the overall stability began to improve, and it has been maintained in the position of three or four hundred on the social free list during this period afterwards.

The app has only 100,000 to 200,000 DAUs (daily active users) per day, which is a bit too much for Zheng Shuan’s family to think about, especially since the entire technical team is very costly, and a slightly better programmer’s salary costs 20,000 to 30,000, so it costs several million a year just to support the team.

It is also at this time, in August 2019, Zheng Shuang’s family took Zhang Heng to participate in the reality show “Daughters in Love 2” on Mango TV. Zheng Shuang and Zhang Heng suddenly joined together to participate in the show, a very important reason is to earn some quick money to be able to bleed back for the company.

The main purpose of this event is of course to promote M77. According to the rules, the tickets for the birthday party are free, but fans can only apply for tickets in M77.

This activity MANGOtv just provided the platform resources, the venue, guests and so on all expenses are borne by the company, at this time whale valley seat company’s account has been stretched to the limit.

By October 2019, the “daughters of love” recording into the end of the upcoming finale, the result of Zheng Shuang and Zhang Heng changed the sweet state at the beginning of the program, in front of the camera unapologetically began to quarrel and cold war, to the show’s grand finale, just short of publicly announced on the show breakup.

Nowadays, many articles on the market write about the breakup of the two men, saying that it is because of the friction generated by the recording of the program, the personality does not fit, but in fact, it is only the surface, the real conflict or from the financial problems of the company that they jointly opened.

According to the original plan, the 10 million invested in early 19 funds should be to support a year, but now only in mid-October, Whale Valley seat of cash on the account has been completely used up, when we are faced with a very real problem, whether to additional input.

From Zhang Heng’s point of view, since the company has been engaged, and also just started into the track, of course, should continue to do, how can halfway, especially his two good brothers, people have agreed to come to help, less than a year will not engage, is not the pit of them.

However, the Zheng family has a lot of opinions about the two technical partners that Zhang Heng found, they feel that the two people with high wages also hold shares in the company, but the things they do not work, fans always feedback all kinds of bugs, and more importantly, the white silver invested in completely do not see what splash, even if the app is done up in the short term can not see any possibility of realizing, the two sides have a huge disagreement, so at the end of October Zheng Shuang and Zhang Heng contradictions completely erupted, and finally decided to break up.

In mid-November 2019, Zhang Heng took the initiative to resign from the company and then disappeared from public view, while Zheng Shuang also decided not to inject any more capital and decisively dissolved the company.

In retrospect, the reason why Zhang Heng evaporated is because on December 19, 2019, their first child by surrogate was born, and on January 4, 2020, a second child by surrogate was born in the U.S. Until yesterday, these were all completely secret.

However, four days later, on January 8, in the domestic media, the news reported was that Zheng Shuang appeared in the Shanghai court to submit materials to prepare for a civil loan dispute lawsuit with Zhang Heng, and the Zheng family felt that the money they had invested upfront had gone down the drain and they wanted to find Zhang Heng to get it back.

The company’s main goal is to get the money back.

A week ago, the whale obedient company execution case was listed by the court as a final case, the unfulfilled amount of a total of 8,152 yuan, and then all of a sudden there are many entertainment number, flush began to mock Zhang Heng, said he left Zheng Shuang after even 10,000 can not pay back, and then there was yesterday Zheng Heng issued a microblogging clarification, exposed the two children’s matter.

The above is the whole process of Zheng Shuang and Zhang Heng from acquaintance to break, are objective news facts available content, then the next part is completely my personal some subjective speculation and analysis.

First of all, regarding the rumors of Zhang Heng borrowing loan sharks in the name of Zheng Shuan, I personally deduce that during the dispute in October 2019 between the two sides of the Whale Valley seat company’s financial strain to continue to invest, Zhang Heng should have proposed the solution of external financing to find investors, and he may have contacted some investors himself, but the capital market app in 2019 has not been able to tell any good stories, even if there are investors interested in putting forward harsh betting conditions, and this process has turned into the so-called borrowing loan sharks in the name of Zheng Shuan.

The second is that Zheng Shuang later find Zhang Heng play loan lawsuit, looking for him to recover 20 million borrowing, I personally feel strange is that if the two together to open the company, Zheng Shuang family money accounted for the majority of shares, Zhang Heng contributed to account for small shares, that is also considered an investment, if the company bankruptcy on the line, how to become Zhang Heng borrowed Zheng Shuang’s money, do clothing and fan app is to help Zheng Shuang work, the reason is not past, on this point will have to see the evidence of the two sides to fight the lawsuit court, sit and wait for the follow-up.

Finally, I would like to say that the APP thing, in the industry is a recognized giant pit, I think that when Guanba is hot, I also had a brain fever, said to do a Guanba app, with the design of the smug to go to Wang Mengqiu guidance (Mengqiu teacher is Luhan’s boss, is also a senior technical vice president of Baidu), she was on the spot to our naive ideas to make a mockery, and later countless technical bigwigs in the industry are also advised, do not engage do not engage, but we still head iron, and then Guanba app what end you all know, and finally is also tearfully cut off the entire technical department ……

The other Zhuo Wei teacher, also had fallen into the pit of the app when the most brilliant, put the entertainment industry disciplinary committee not to do, but to engage in a national star scout app, is also made a chicken feather, partners in the tear constantly, and then the number of years ago, think Han Han did a ONE, still do a good job, and finally burned a bunch of money to end.

Now Zheng Shuang Zhang Heng’s experience, once again for the industry to do APP to do the classic case of broken home, for the world issued a blood and tears of warning: do not do APP!