The eve of the year is often the peak of a wave of grabbing people. Especially this year, the major platforms of the annual competition KPI “pressure”, a new round of heavy renewal of contract war.
In addition, the news about the show guild “heavenly renewal” more up. It is reported that many guilds spend a lot of money to renew the contract with their head anchor one after another, and the contract will grow from the previous 1 year to 3-5 years.
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The phenomenon behind the heavy renewal of contracts is a new round of the entertainment live grabbing war.
The eve of the year, don’t let the anchor run away
Near the end of the year, many platforms and guilds, are doing a sprint for the final KPI and flow. Especially the annual live annual competition, but also will substantially affect most of the flow of water this year.
Therefore, this point in time before the annual “grabbing war” is particularly important. It is understood that as early as a few months before the annual start of each platform, each platform and guild and anchors to complete the renewal of the contract.
The final result of this renewal war can be seen in the recent list of anchors of each platform’s annual competition. And if you comb through the annual competition progress and list of major platforms, you will find the big difference in the flow of big anchors this year.
“The main reason for this is the fact that the main players of a platform have gone to Jitterbug. The official is anxious, more than a year in advance to notify other anchors to renew, but recently the annual start, or a big anchor suddenly jumped to the Shake to start broadcast.”
A agency operation and small red shared that the anchor and the original platform where the contract expired, the guild can not control her, but let her make a choice.
Recently, an industry source broke the news to Xiaohong that a platform spent more than 100 million on renewing the anchor’s contract this year, which also led to its financial data not looking very good.
But there are cases where platforms and guilds have succeeded in retaining anchors. For example, YY finished renewing the contract of the head anchor Wener on the platform in July.
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The contract renewal of Wener also has concerns for his own guild
But recently there have also been rumors of “sky-high renewal fees” surrounding the renewal of contracts. There was news that YY Live would spend $30 million this year to renew the contract of the platform’s top anchor, Modern Brothers. But then the news was denied by the person concerned in the live broadcast.
The company’s main goal is to provide the best possible service to its customers.
It is reported that in September this year, a platform head guild with its big anchor, have jumped ship to the new platform. This also made the platform start to be alert, immediately start to update the contract with the guild, anchor, or early and major anchors to initiate the action of renewal.
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“Many big anchors associate with the big guilds behind them or start their own unions.” A guild leader said that renewing a major anchor is not only retaining the anchor, but also the live room big brother, big guild, and other people and resources with interests related around this anchor will stay, which is why a major anchor is very important to the platform.
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YY Live’s Guild List
It is also because of this chain of interest that, in addition to the platform’s constant renewal actions, many guilds are also taking the initiative to renew their anchors.
The main reason for this is the fact that the company’s employees are not only in the market, but also in the market.
“Who are afraid that the big anchor ran away! Now more worried!”
A person in charge of an organization said that the loss of anchors in the industry has been a major event that makes the guild anxious, the flow and flow of water brought by the big anchors, is the key to the survival of the guild.
In November this year, Xiaohong did a report on the story of a big anchor who jumped ship even after changing platforms and guilds.
The story was about Shen Man, the head anchor of YY Live, who broke the contract with both the guild and the platform, and jumped to the new guild, Huaxing Media, and started broadcasting on Hu Ya.
And recently, there are new developments in this matter. The owner of Huaxing Media, “Frog”, exposed himself to the matter in recent days, revealing that Huaxing had repaid the guild for Shen Man’s breach of contract in the amount of 10 million. As for the breach of contract between Shen Man and YY, it is rumored that the Tiger side will pay for it.
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When Shen Man was still in YY, Froggy contributed a lot
It is clear that the influence of the show hosts is still there, and the “skyrocketing liquidated damages” are not as common as they used to be, but they still exist.
“The company’s main goal is to provide a good solution to the problem.
And perhaps because of the Shen Man incident, Entertainment Plus Entertainment has recently completed the renewal of several head anchors’ contracts one after another.
In recent days, YY anchor Nine Love said in a live broadcast that he had renewed his contract with his guild, Entertainment Plus Entertainment, for up to six years at a cost of 1 million yuan.
In addition, he also revealed during the live broadcast that the anchors of Entertainment Plus Entertainment, Wener and Picasso, have also renewed their contracts with the guild, with the renewal cost of 1.5 million yuan.
It is understood that not only entertainment, but also many guilds in the industry are beginning to deepen their control over their own anchors, sparing no expense to renew the existing anchors.
But can the renewal of the contract really keep people? It may not be.
A public president said that this year, some guilds in the live show business expansion is also very strong, like no worry media in this year signed the four sisters of the Yingke, and let it move to live on Shake.
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A guild president in the industry also gave an example to Xiaohong: a head anchor from platform A wanted to go to platform B, but the guild behind her and platform A had a very deep partnership, and the guild was not willing to break the contract with platform A for her.
The anchor in this case, it will be difficult to convince the guild to change the platform, and can only choose to breach the contract or even join forces with other guilds to complete their claims.
“This is because many of the platform’s head guilds are bound too deeply in the original platform, and it is more difficult to transfer their own head anchor resources at the moment. But if this anchor insists on leaving, instead let other guilds get their hands on it.”
The uncontrollable factor of anchors is too high. At the market level, they face a series of temptations such as transforming their electric business and reinventing their personal IP. At the expense level, the signing fee to go to a new guild or platform is often much higher than the contract renewal fee.
The head anchor is the bottom card of these guilds, once lost, the blow to the guild is great, so they would rather spend more money and lower their posture to take the initiative to renew the anchor.
The renewal of the contract is useless, the mix or mix
Of course, not every anchor will be “heavily renewed”.
On December 1, the anchor Xuanzi Ju2 Rabbit posted an article on Weibo, complaining of being restricted by Tiger and having his salary reduced.
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The cause of the incident is that a few months ago the platform wanted to renew the contract with Xuanzi Giant 2 Rabbit at a low price, but was refused, and then came the series of events she mentioned in her microblog.
The last search for “Xuanzi Ju2bunny” on Tiger’s teeth showed no results. The last post on her B-site account also stopped on September 1, and the account currently has 1.406 million followers.
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This matter has been fermenting for some time, and many gossip numbers have been scrambling to report this matter, but Tiger has still not responded to this.
Anyone is afraid that the anchor will run away. Especially now, several content platforms have entered the show live, a new round of traffic anxiety has resurfaced, and the loss of anchors has slowly become serious, and the early renewal of anchors has naturally become the choice of everyone.
But who is worth the high price to renew the contract, and who will be “disguised salary reduction” by the platform? More importantly, can the renewal of the contract solve the current traffic anxiety?
First of all, many of the big anchors themselves are declining in traffic, in this case, many anchors choose to “cash out” and leave the field.
“The first sister of a platform to dig over, the signing fee received the hand, now do live is in the mix, to fulfill the contract with the platform.” An industry source broke the news.
It is reported that the anchor jumped ship very high-profile, now the contract expires, but and the platform “tacit agreement” to choose a low-key contract renewal, no longer publicity.
The second, the guild traffic anxiety, excluding the platform factors, the essential reason is their own inability to do with the times refinement operation.
“The guild has always been unable to solve the problem is that it can not continue to create new big anchors, or also can no longer create a more useful value for the big anchors.” A veteran of the industry said that it is now difficult for the guild to create new anchors, only to let these big anchors in different platforms repeatedly “fried hot dishes”.
For the guild that has not solved the problem of efficient and continuous output of new head anchors, the new round of traffic anxiety, they have to seek stability and use contract renewal to retain their anchors.
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A guild source said they would “seek stability”
Moreover, it is not easy to renew the contract of the anchor.
The president of one of the leading guilds said, the anchor to which platform, to put it bluntly, is still a matter of interest and resource allocation. “The actual situation is much more complicated than we think.”
For example, now there are many big anchors so-called “sign up for the new guild”, is only to rely on the guild, the guild only to take the role of the flow, can not be from the actual income to share too much profit.
In fact, whether the contract is renewed or broken, in the end it’s just a matter of who adds weight to the scales, and if someone is willing to underwrite it, “double breach” is just a minor matter for the anchor.
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Anchors often stop broadcasting to get more rights and interests for contract renewal
It is only from the frequent anchor jumping, breach of contract and anchor and platform contract disputes this year that the industry’s current new round of war of grabbing people seems more anxious.
Compared to the early simple and brutal, the cost and accuracy of each shell of the grabbing people today will be calculated in detail, after all, the head anchor, an important resource of non-renewable type, is not strong in its ability to adapt to the environment and still needs a round of fine tuning after the battle is over.
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