Beijing time in the early morning of April 21, Apple held the first new product launch in 2021, and the previous network exposure is similar, Apple a brain released a number of new products, including the new iMac, iPad Pro, Airtag, if you count the new accessories, Apple’s early morning launch today, counted as the most recent year release of new products a.
It is worth noting that the conference did not mention Apple car-related matters, after news that Apple will briefly introduce the car-making plan at the conference tonight.
Although the launch was wonderful, Apple’s stock price still fell. After the launch, Apple shares closed down 1.28% on the day, and after-hours shares also fell slightly.
1 minute to learn what the conference had to offer.
The conference was roughly about six things (the two M1 chip products were the heavy hitters).
- Apple’s Apple PodCast podcast App will see a big change, landing in more than 170 countries and regions worldwide next month.
2、Purple model iPhone 12 debuts, no change in parameters, on sale April 30, starting at $5,499.
3, AirTag released, the size of a coin, can be connected to the phone through Bluetooth and UWB ultra-wide band technology, play a positioning role, single price 229 yuan, 4 pieces of 779 yuan.
4, Apple TV4K released, support 4K streaming video, built-in A12 bionic chip, iPhone can help TV screen color calibration. The remote control design adopts a new directional key design (and changed to aluminum).
5, the new iMac was introduced, equipped with M1 chip, 7 color options, starting price of $9,999.
- the grand finale – iPad Pro5G is here, equipped with M1 chip, mini-LED material screen, with a starting price of 6199.
In addition, the launch did not mention the news related to the M1X chip.
Purple iPhone12
When Apple launched iPhone12 and iPhone12 mini in October last year, it used five colors, including blue, green, black, white and red. This time, Apple said at the launch that it added purple to the iPhone 12 and iPhone 12 mini versions, but not to the Pro version.
Other than the color, there are no changes to the other parameters of iPhone 12, which will go on sale on April 30. The price starts at 5,499 yuan, just like the other previous colorways.
However, according to the normal process, there will be six months before the launch of iPhone 13, will you choose to purchase this purple iPhone?
iMac is green
With this 24-inch iMac release, the new 24-inch iMac comes in as many as seven colorways, including green, yellow, orange, red, blue, purple and gray.
In addition to the color scheme, the 24-inch iMac also features the M1 processor. The M1, which generates less heat, ensures that Apple can use a smaller motherboard and a lighter fan system, so for the first time, the back of this iMac is fully flat, just like a large iPad with a stand.
Because of the new design, the original display size of 23.5 inches has been expanded to 24 inches, and the resolution remains at 4.5K with DCI-P3 wide color gamut support and 500 nits brightness.
The front-facing camera of the new iMac is upgraded to support 1080P resolution and the speakers are upgraded to six with support for spatial audio technology.
In terms of ports, the 24-inch iMac comes standard with four USB-C ports, two of which support Thunderbolt 4 protocol, and a 3.5mm headphone port on the side of the chassis. The power adapter is magnetically-attached, and there is also a separate Ethernet port on the adapter.
Along with the iMac is a new accessory set that includes a wonderfully controlled keyboard with Touch ID, a mouse in seven colorways and a trackpad.
In terms of price, the base iMac is only available in four colorways – blue, green, red and gray – and comes with the old Wonder Control keyboard for $9,999. If you want to choose orange, purple or yellow, you can only buy the middle or high version, in addition to the different memory versions, the keyboard is also the latest, priced at 11,499 and 12,999 yuan.
AirTag is here
AirTag is a product that has been rumored for a long time and has been widely discussed, but has not been officially announced. This time the launch finally revealed its true appearance.
As rumored, this is a coin-sized accessory, powered by a coin cell battery, with a claimed maximum life of one year. You can attach this gadget to anything you’re prone to lose (keys, school bags, even pets, etc.) and then bind the AirTag to your iPhone with a simple touch to locate your device in the Find app on your Apple device.
Apple uses the advantage of having a large number of devices (the iPhone has become an arcade) to form a crowdsourcing network so that when a product is lost, even if there is no mobile network signal, it can be connected to other people’s Apple products (e.g. iPhone, etc.) via Bluetooth to send a signal so that others can locate it for them.
The U1 chip is used to obtain distance data, supplemented by hardware such as cameras and gyroscope gas pedals to obtain relevant information and eventually locate your device.
Apple especially emphasizes that AirTag is used to find items, not people. The whole process will be fully encrypted to ensure privacy. When someone tries to take their AirTag and track you, your iPhone will discover the situation, push a message to you telling you that you have an AirTag on you that doesn’t belong to you, and have the AirTag make a sound to tell you where the gadget is hidden.
The AirTag retails for $229 individually and $779 for a four-pack, and goes on sale April 30. Like AirPods, AirTag supports custom engraving of emoji and can be used with accessories like lanyards.
iPad Pro with M1
The new iPad Pro is the heaviest product, with the M1 chip, 2TB of memory, USB- C and 5G cellular support, and many other features.
M1 chip makes this generation iPad Pro compared to the first generation iPad CPU performance increased by 75 times, GPU performance increased by 1500 times.
The legendary mini-LED technology on the new iPad Pro is a reality, with a Liquid Retina XDR screen with full screen brightness of 1000nits, peak brightness of 1600nits, and a contrast ratio of one million to one.
In terms of photography, the new iPad Pro supports HDR3, on par with the iPhone 12 series. The new Face ID front-facing lens features a 12-megapixel ultra-wide angle lens that supports Center Stage character centering technology, such as keeping the user right in the middle of the screen at all times during video calls.
Elsewhere, the new iPad Pro offers up to 2TB of memory, a USB-C port, and support for up to 6K display output. In addition, the new iPad Pro adds support for 5G.
The new iPad Pro is 6.4mm thick and has a battery life of 10 hours. 11″ is priced from $6,199 and 12.9″ from $8,499. Apple also gave this iPad Pro equipped with a white wonderful control keyboard.
In the fourth quarter of 2020, Apple’s iPad business generated more than $8.4 billion in revenue, up 41 percent year-over-year, and for the full year 2020, iPad sales reached 45.5 million units, the first positive growth for Apple’s iPad lineup in seven years. With the stimulus of the epidemic, the global tablet market has rebounded significantly in 2020, and this year Apple has significantly improved performance and range in the iPad Pro product line with the M1 chip upgrade, which is likely to continue to drive its overall iPad sales growth.
Apple TV4K
Apple TV, which hasn’t been upgraded in years, has been updated with a new A12 chip and a built-in TV system that Apple claims will be the best TV operating system on the market today.
In terms of display quality, Apple TV4K supports Dolby Vision and can play high frame rate HDR content. With the iPhone, Apple TV can adjust the color balance of the TV display to deliver more natural colors and contrast.
The new Siri Remote has more functions, and the one-touch Siri function is very capricious. The full square bezel also resembles iPhone 12, and the housing is made of 100% recyclable aluminum, which has a good design.
The Apple TV4K 32GB version is priced at $179 and the 64GB version is priced at $199 and will be available in late May. Apple did not mention whether it is available in China.
Apple’s market value evaporated 188.8 billion yuan overnight
However, it is worth noting that the whole conference lasted for about an hour and Apple’s share price did not turn red until the end of the conference. In the end, Apple closed down 1.28% on Tuesday, and its market value evaporated $29 billion, or about RMB 188.8 billion.
Of course, the decline in Apple’s share price is also related to the overall market situation.
The three major U.S. stock indices closed lower on Tuesday, recording two consecutive losses for the first time this month, with the Nasdaq falling nearly 1%. Investors are paying close attention to a series of corporate earnings reports, the progress of the epidemic, and the trend of U.S. bond yields. Panic index VIX rose 8.04% to 18.68 points.
Most of the leading U.S. technology stocks fell, including Facebook up 0.14%; Amazon down 1.11%; Microsoft down 0.19%; Google down 0.38%; Nifty down 0.88%.
Most of the popular Chinese stocks also fell, of which, Vipshop fell more than 6%, Poundland, Tencent Music, Beili Beili fell more than 5%, Akiyoshi fell more than 4%, Jingdong fell 3.12%, Alibaba fell more than 2%, Baidu, Tencent ADR fell more than 1%. Gains, the New Oriental rose 6.46%, with who learns up 4.42%, good future up 3.09%. New energy auto stocks were mixed, with Azera up 0.41%, Xiaopeng up 0.16%, and Ideal Auto down 0.47%.
Cook took Apple out of the Steve Jobs era
The new products released this time have two distinct features.
First, Apple display devices ushered in the era of 4K ultra-high definition.
Apple’s requirements for mobile device display levels reached new heights on the new iPad Pro. The color rendering and visual perception of the screen is a hidden barrier for users to build product loyalty, and belongs to the experience of not having to use it, but once it is used, there is no going back.
The iPad Pro debuted mini-LED technology, achieving ultra-thin ultra-low power consumption, can be mass-produced in the industry, only “standing at the top of the supply chain” Apple can do it.
In addition, Apple’s M1 chip has already appeared in cell phones, tablets, notebooks, desktops and other products, and the design language of Apple’s various computing platforms has been unified. Rather than watching the new product launch, we should be watching how the M1 “kills the madness”.
The M1 chip makes the iPad Pro level with notebooks in terms of computing power, and may even exceed the performance of notebooks as a whole. The border between iPad and MacBook can be said to have ceased to exist, and the future status of MacBook Air is at stake.
Steve Jobs told Cook when he handed over the job, don’t think about how I think, follow your ideas. Over the years, Cook has led Apple to a trillion dollar market cap, but has always been compared to Jobs. Some people say that Cook is always on the road paved by Steve Jobs.
However, without Cook’s superb supply chain management skills, there would be no Apple’s top screen, M1 chip today. The era belonging to iPhone4 has long passed, and today is the era belonging to Cook and his Apple ecology.
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