South Korea’s well-known electronics brand LG, today (5) announced that it will end its smartphone sector, is expected by the end of July, close the cell phone related business, while LG’s official website issued a statement, in order to avoid inconvenience for customers, will continue to operate for a period of time depending on the situation, in addition, foreign media also pointed out the four major shortcomings of LG cell phones, not to beat the market competition.
The smartphone hand a, the industry also continue to push the new, but South Korea’s well-known brand LG, 5 announced that will withdraw from the cell phone market. People: “I think there should be too much choice, and after not Android a lot of cheap phones, people will not go to buy so expensive, it (LG) cell phone is not different from others, and then the price is not cheaper, so it may not be competitive enough.” The actual interview to the public, most of them will not consider LG cell phones, because in recent years, whether it is a big brand, or niche brand smart phones, increasingly diverse selective also more, LG cell phone sector for more than five years, facing huge losses.
Cell phone industry players: “I have the impression that there should be more than 2 years did not enter the LG cell phone, since the mainland some niche brands, cp value is quite high after the hot sale of cell phones, LG has been in a difficult state of sales.” High-unit-price cell phone competition has always been fierce, low-priced cell phones and can not be lower than, cheaper Chinese factory products, so LG has been in an awkward situation.
Photo／TVBS
The foreign media pointed out that LG cell phones have four major shortcomings, most new machines do not support the new version of Android, even the security patch is slower than other brands, and the G5 module battery life is poor, and failed to adhere to the brand advantages and features, by competitors to catch up. Cell phone industry: “The two specifications are almost very close to the same pixel, but the price of Samsung cell phones is 7,000 yuan cheaper.”
LG cell phone was once the world’s third largest cell phone brand was also seen as a competitor of the South Korean manufacturer Samsung, but Samsung was able to consolidate its position in the cell phone market.
Photo／TVBS
Cell phone industry players: “Samsung marketing strategy I think full success, from the highest level to the middle and high level, middle and low level, low level, all of them.” LG is expected to end its mobile phone-related business by the end of July, but will the current community that uses LG cell phones be affected? LG’s official website issued a statement, in order to avoid inconvenience for customers, will be based on each country, the distribution of renewed operation for a period of time, to provide customers with after-sales service and repair parts to ensure the rights of consumers.
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