I just saw someone on Weibo complaining about the increasing number of restaurants using cooking kits.
People seem to be nostalgic for the old days of small restaurants and small business owners.
Let’s talk about it, shall we? First, let’s do the math.
Now Shanghai’s higher income white-collar workers, eat a lunch budget of up to 30 yuan, and then more to be ruthless.
Small restaurants basically have only one chef, “serious” to do “proper” / home-cooked food, a meal time up to serve 3 tables, 3 people per table.
If you have more people, you have to use the cooking package, or you have to add a cut and match boy, and then hire a waiter, to pay them five insurance and a pension, the cost drifted up.
We have to know that many restaurants in big cities, the owner is a couple of people, waiters, chefs and cooks are both of them do.
9 people 270 yuan, 2 hours a day, 30 days without rest, 16200 yuan, assuming that the table can be turned over once, then count him 32000 yuan.
You can’t even pay for the rent of the store.
What? Why don’t you just not pay the fee?
How much does it cost to hire two $2,000 “apprentices” to help out?
You’re worse than a capitalist! You’re worse than a capitalist! How dare you call a restaurant a restaurant?
If you look at the restaurant market in more detail, you will find that the cuisine package is addressing the needs of middle-income people.
They put food safety / cleanliness first. And it is clear to us that after the popularity of the cuisine package, the number of food safety problems in China has really decreased.
I can’t say there aren’t any, but they are less likely.
Next is the taste that can be swallowed, and then is the price that can be afforded.
In this price range, whether it is China, the United States, France, Spain, Mexico, even if you run to South Africa, only the cuisine package can meet the demand.
At this point someone must jump out and say no ah!
We have a small restaurant here, a noon can serve dozens of people hundreds of people.
And look at his categories? Rice and bone broth, dumplings, wontons, fried rice.
Cut in advance and put there, customers arrived fried a fry, which is different from the cuisine package?
Some have a modest 20 square foot store, others simply push a stove to the road and trade directly.
Or the dumpling wrapping aunt while wrapping dumplings and touching the butt, while wiping the snot, while teaching the grandchildren a lesson.
From the segmentation of the market, they meet the needs of the bottom of the pyramid of people, not at all contradictory ah, there are also many people eat.
And salaried white-collar intestines, has been domesticated by industrialization is quite delicate, eat a fly restaurant can pull three days, let alone eat this boxed lunch all the time.
Of course there are exceptions, such as Guangzhou / Shanghai locals, the family does not move two buildings of the kind.
A bowl of beef noodles sold for 10 yuan, full of a large bowl of meat, others are happy, others are happy, that you met can only say it is a blessing.
To put it bluntly, why can the cuisine package in China at an unprecedented rate of popularity?
What is the advantage of China? Manufacturing. What is China’s weakness? Various lines of talent training can not keep up with the speed of growth in demand, including chefs.
The cooking kit is the Chinese people’s most advantageous ability “manufacturing” to solve the problem of Chinese people’s safe meals, it is a very huge positive significance.
The only solution that we can see to solve the problem of feeding the huge number of working class people is the cooking kit.
Now no one can come up with a more constructive, creative and better solution.
Of course, training more than 100,000 base salary chefs every year can indeed do this.
But ask yourself, are you willing to work 20 or 30 days in a noisy, hot, fume-laden kitchen, 15 hours a day?
“I don’t want to do it, but someone else does anyway?”
You don’t want to fire up the stove in your own home and want to order take-out, so what makes you think someone else is willing to do it?
Do unto others as you would have them do unto you.
Don’t get mental, have you forgotten how much money you have in your pocket?
You go to see “Lonely Gourmet”, now the total block of 100 episodes, right? How many episodes are there that cost less than 500 yen? What are the dishes?
I’ll tell the truth that I’ve been scolded, including myself, probably 90% of the users on Twitter, a month’s salary, without adding up, may not be able to eat a proper dinner made by a senior artisan.
(I’m crying as I say this.)
We now really need capital to build more production lines of cooking kits to deliver cheap meals to every province and city.
The evil of the cuisine package, the evil is either high rent, or someone greedy snake swallowing elephant adulterated with poor quality raw materials.
But you can not because of these two evils, you can not deny the existence of the cooking package.
(Personal opinion, welcome more discussion.)
Recent Comments