Technology company Google announced today that it has signed licensing agreements with several Italian media publishers to pay them for news content. This is the latest move by Google to appease media companies angry about the loss of advertising revenue.
Google signed agreements with a number of French publishers on “neighbouring rights” earlier this year. An EU policy introduced the concept of neighbouring rights two years ago, arguing that search engine companies should pay for snippets of news content that appear when searching the Web.
Today’s agreement allows Italian publishers to join the GoogleNews Showcase news platform program. Under this program, Google will pay newsmakers for the content they select.
Google News Showcase will go live in Italy in the coming months, a Google statement said.
France is the first country in the European Union to implement the “neighboring rights” decree, and Google initially refused to comply. However, after some negotiation, Google signed an agreement with some French publishers in January this year.
The news industry is suffering from the gradual decline of paper subscribers, and Google relies on the ads that appear on the website along with the news search results, earning millions of dollars in revenue, but did not share it with the news industry, which the news industry is angry for a long Time.
Google has reached an agreement with media mogul Rupert Murdoch’s News Corp last month, agreeing to pay “a large fee”. “Google has reached an agreement with media mogul Rupert Murdoch’s News Corp.
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