On March 16, a bank in Jiangxi launched a wedding “bride price loan” business, with a maximum loan of 300,000 RMB, a minimum annual interest rate of 4.9% and a maximum loan period of one year. The use of the loan is limited to bridal trips, etc.
According to several mainland media reports on March 17, a poster of a bank in Jiangxi launching a “bride price loan” spread in the mainland industry on March 16 and attracted attention. The poster said: “Bride price expenses do not need to worry, ‘loan’ to a stable happiness.”
The poster states that the use of the loan is limited to bridal trips, purchase of vehicles, jewelry and Home appliances. It also states that the application requirements are: 22 years of age and more than one year of continuous work, and “one of the couple must be a formal employee of an administrative institution.”
However, a reporter from the land media scanned the “Apply Now” QR code on the poster with his cell phone, and the page showed not the “bride price loan” but the application page of Jiujiang Bank’s personal consumer loan product “cell phone fast loan – pocket money The application page of “mobile phone loan” is not “bride price loan”, but the application page of “mobile phone loan”.
Although both the “cell phone loan – pocket money” and “bride price loan” can be loaned up to 300,000 yuan, the longest loan can be one year, but the loan conditions and interest rates are very different, the product interest rate from the poster publicity “4.9% The product interest rate has changed from “4.9%” as advertised on the poster to “annualized interest rate as low as 6.3%”, and the loan conditions are more detailed and comprehensive.
The bank’s sources said in response to inquiries from land media reporters that the loan is not currently online, and the poster displayed on the mobile banking App is for promotional purposes only.
A banker said that if it is confirmed that the bride price loan is only a gimmick and there is no corresponding product, then this kind of behavior of using “bride price” to market personal consumer loans may involve false propaganda and unfair competition.
Some industry insiders believe that the “bride price loan” product itself does not involve compliance issues, but is only a consumer loan product based on covering the credit needs of a specific group of customers, which may be controversial in terms of public opinion, but does not cross the line at the legal level.
The news of the launch of “bride price loan” has sparked heated debate on the internet, with most of the netizens leaving comments expressing a negative attitude towards it.
The majority of the netizens who left comments expressed a negative attitude towards this. The people of Guang Dong Fang Daily said, “The boy can’t afford to pay the high bride price, so he can take out a bride price loan to satisfy his mother-in-law’s good looks, vanity and comparison mentality, and then pay back the loan together with his daughter-in-law after Marriage.”
Shanghai’s “Cr Cr Cr” said, “What is this advocating? The first thing you need to do is to get a loan before marriage and pay it back together after marriage? This kind of marketing is too bottomless! Should be heavily punished!”
The netizen “Mo Yu Diao” said: “In fact, it is a consumer loan, in the name of ‘bride price’ …… is clearly calling on people to stop the heavy bride price, this kind of product should not be launched! The product should not be launched! “
There are also netizens ridiculed: “Next Time will not launch ‘funeral loan’?”
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