After six o’clock in the morning, the entrance to Cheng Yunfu’s house was already very busy. A dozen people paced around the courtyard gate and fence, not quite gentle on the earthen slope, cell phones were set up high and low, the camera was empty bungalow courtyard, doors and windows closed. The voice of the direct broadcast is rising and falling, “We came to the house of Ramen brother, he will come out soon.”
Cheng Yunfu woke up long ago. Usually this Time, he should drive a minivan, and his wife Hu Lirong to more than a dozen kilometers away to catch the Wei Zhuang market, set up the top case, set up the stove, a pot full of overnight boiled brine smoking hot, a busy day began.
On March 3, just after 8 a.m., the number of onlookers from Cheng Yunfu’s courtyard door extended outward in a circle, nearly a hundred. Xinjing News reporter Xiao Weiwei photo
But at the moment, he quietly sitting in the corner of the hall, hands clasped in his lap, the hair in front of his forehead messy cocked, he stared at the display on the cabinet, which plays the house in front of the surveillance video, the sparse shadow of people slowly become crowded.
The day is March 3, the twentieth day of the first month of the lunar calendar, he has not been out of the stall for four days. More than a week ago, Cheng Yunfu stall in the market was shot into the short video, dark and thin, he smiled a shy face, revealing a mouthful of large white teeth, “a bowl of ramen three dollars, sold for 15 years without price increases,” the video hit the hot search, the Shandong “ramen brother” on the network The video has become a hit, and the Shandong “Ramen Brother” is rapidly becoming popular on the Internet.
In Fei County, Linyi City, Shandong Province, Yang Shuxing Village, never so many people came from all over the country to “drink a bowl of noodles made by Ramen Brother”. One after another set of people holding cell phones into the village, surrounded by Cheng Yunfu’s Home, almost 24 hours a day, someone live.
The 39-year-old Cheng Yunfu’s Life has been completely changed.
Surrounded by spectators
Just after 8:00 a.m., the crowd of onlookers from Cheng Yunfu’s home in front of a circle to extend outward, the number of nearly 100.
Cheng Yunfu home at the halfway point of the mountain, there are constantly holding a cell phone people came up, the front row of positions have been occupied, late to go up the slope of the earth, until you find a satisfactory position to stop. Some people simply climbed on the roof of the bungalow next door to Cheng Yunfu’s house, supporting the tripod, you can overlook the entire compound of Cheng Yunfu’s house.
The picture did not appear ramen brother, the anchors shouted vigorously, “ramen brother immediately out, pay attention to the anchor, do not miss it.”
Some people also shot the carport outside the courtyard, piles of empty beer bottles, charcoal, pick up one by one, some directly stepped on the courtyard wall, raised the phone to the hall door. The door was pushed open, Hu Lirong took a handful of leeks to the kitchen, and immediately someone broadcasted outward, “Ramen sister-in-law is out, she’s making breakfast!” The anchor behind him repeats over and over, “Sister Ramen is already making breakfast.”
Little Han in a red suit squeezed to the entrance of the courtyard and tapped the microphone in his hand, “Hey hey, Brother Ramen likes Andy Lau, so I’ll sing a song about forgetting the water for Brother Ramen.” The camera brushed against him, the Music started, the noise did not stop, “Ramen brother may be eating breakfast, we first listen to the song.”
Hearing the song, sitting in the house Cheng Yunfu unconsciously humming along, “too much like Andy Lau when I was young, love to listen to his songs, watch his movies, tired of ramen, humming a few lines, forget about tired.” He scratched a hair, smooth to the left back comb, tilted his head smiling happily, the lines at the corners of the eyes deeper, “my hair is now learning from him, leaving a two-eighths.
Cheng Yunfu said he was used to the music and cheers outside the door, he picked up a piece of pancake, folded a few times, clip two chopsticks of eggs and cold bean sprouts, stood up and walked to the screen, “by noon there will be more people, dense standing full.”
Seeing that the ramen brother still did not show up, the onlookers were more agitated, shouting from time to time, “Ramen brother, come out.” Someone pulled a cart, on which two signs were set up, saying “Ramen, I’m coming”. He shouted at the gate, “Ramen, we have traveled more than 100 kilometers to see you.” A man holding a sign advertising Marriage held up a loudspeaker and shouted, “Ramen, your brother’s brother is here, you do not come out to see me, I live here and will not leave.”
Around 10:40 a.m., the village cadres and a few relatives came, the door pulled open a crack, a commotion in the crowd, the village to help maintain order of the two people to get a head start, struggling to push outward trying to squeeze in people, the other two on both sides to block people trying to rush to the door, shouting, “Quiet, do not squeeze.” The sound was drowned in the screams and shouts of the crowd.
Cheng Yunfu finally came out, a moment hundreds of cell phones surrounded him high and low, the back row of cell phones raised through the long bracket, through the crowd forward, the front row of people shaking hands to shake hands with Ramen brother, one hand held the phone forward, almost dislike his face, Cheng Yunfu backward two steps.
Every hour or so, Cheng Yunfu has to open the door and say hello to the onlookers.
He stood in the crowd, took the microphone handed to him by Han, and the scene was quiet. He said, “Thank you all for coming to support me, welcome to Shandong, I am a farmer selling ramen, poor care, sorry about that.” His Mandarin was mixed with Shandong dialect, and with each sentence, onlookers shouted their approval, and some climbed a peach tree on the slope in front of the door and shouted, “Ramen brother, I love you.”
“Pay attention to safety, everyone must listen to the arrangement, pay attention to safety.” Cheng Yunfu said, around the sound of shouting, but the crowd kept crowding in, someone along the fence climbed to the top of the courtyard gate, squatting up and down to shoot. Seeing the scene will not be able to control, he clasped his fist towards everyone arching his hand, and retreated to the back of the door.
go red
11:50 p.m., Cheng Yunfu wanted to go out, he received a call from relatives, they came over to see him, to the village could not squeeze in, so about in the brother’s house.
Five people flocked to him to go outside, the crowd followed him. There were many stones on the dirt road, and from time to time people tripped and stumbled. They went out a dozen meters when someone ran around the neighbor’s house and blocked his way.
More and more people came around, more than the number of cell phones pointed at him, the anchors were talking, repeatedly shouting at the screen, “Ramen brother out, point a small red heart.” The noise made Cheng Yunfu’s ears perk up. He just had to stop, after a while, look at the situation can not get out, he decided to walk back, the people in front of him in order to shoot him walking backwards, but also some people turn the camera around and shoot him from the side.
Cheng Yunfu can not remember exactly from which day, the people who shot him suddenly more up. In the past two years, from time to time, there are people who come to the stall to eat ramen, give him a small video, he was very cooperative, “they shoot for fun, these people pay attention to me, I’m sure I’m also happy”.
Cheng Yunfu walked into the courtyard and greeted people outside the walls.
February 22, 21-year-old Food anchor Peng Jiajia met Cheng Yunfu at the Fei County Guanji bazaar, “he smiled a particularly simple smile, insisting on 15 years without price increases is also very rare.”
Cheng Yunfu said he could stick to 15 years because he came from the poorest life experience, “3 yuan a bowl of ramen, to catch the market only people can afford to drink, shed drink.”
Peng Jiajia is Anhui, previously shot a lot of hometown food video, but also on the Internet to sell a little hometown agricultural products, video playback is not high, mostly tens of thousands of times.
“Ramen brother’s video, exploded.” Peng Jiajia remembered that after the first short video was sent out, about two hours, the video plays rose from a few thousand to tens of thousands, then hundreds of thousands, millions, and soon became the video with the highest traffic in her account.
She was surprised, rushed to Cheng Yun pay other material to cut and upload, including a video of him humming in the booth, sent three videos in succession, a few days down, the total play count reached 300 million, more than 3 million likes. Her account is currently up more than 700,000 fans, “thought the flow should be okay, did not think so high”.
Cheng Yunfu was instantly on fire. Hu Lirong remembered that from the 12th of the first month on the Liangqiu set, people holding cell phones will be surrounded by the stall, they reported themselves, there are people from Xinjiang took a 32-hour train to come, and some people drove 1600 kilometers, in order to drink a bowl of ramen.
Cheng Yunfu (who took the microphone) just out of the house, hundreds of cell phones high and low to surround him.
Thinking that all visitors come from afar, the two families greeted them politely, and the netizens called them, “Ramen brother, Ramen sister”. Cheng Yunfu feels not much different from the usual, “and everyone pulling the Family business”.
The long queue of noodles was lined up in a very orderly manner. The old customers who came to the market to take a look, are shooting Ramen brother, jokingly said, “I do not come to the hustle and bustle today, the long line, you fire ah, the future can be a blessing.” Some people do not understand, “selling ramen noodles have what to shoot?”
Cheng Yunfu did not think he would be famous, the country will do too many people ramen.
Fifteen years ago, Cheng Yunfu just married, following the relatives who opened a noodle shop to learn the craft for six months, a noodle case, a stove, a pot, two ramen stall support up, sold at the set, 3 yuan a bowl. At first business is not very good, “new stall, others do not recognize you, do not know if you are good to eat.”
“The worse the business is, the more I have to go to the market every day.” Wife has the craft of water pan-fried bread, eat water pan-fried bread people also try to try a bowl of ramen, he went to learn the craft of making bruschetta, shredded meat with bean skin, eggs and ham sausage, almost every day out of the stall. Slowly business is getting better and better, the two families discussed, instead of five days to catch four sets.
“A big bowl full of noodles, very affordable. The children in the family are on vacation and they want to go to the market to eat noodles.” Liang Qiu set of an old man selling vegetables said, sometimes see a particularly old man, not enough money on his body, he directly waved his hand and said no, “people are very simple.”
Six or seven years ago, the price of meat rose, Cheng Yunfu considered a bowl of noodles up a dollar, to customers said, “the old man old mother is very difficult to look, said you a rise in the not want to drink, do not put meat, you give me more noodles, can eat on the line.” He discussed with his wife, “Do not go up, rural people do not make money easily, as a favor, I sell more power, sell a few more bowls of the same.”
He bought a used bus, disassembled the chairs, placed two rows of long tables, winter market, guests can sit and eat in the car, much warmer.
Cheng Yunfu said he looked at money very lightly, money enough to spend on the good, these favors are real. His cell phone has a lot of information sent by customers asking him, “Catch the market tomorrow?” On days when the temperature suddenly drops, he is reminded to wear thicker clothes to the market. People of his age often call him brother, he rubbed his dark and rough face and smiled, “I just look old, everyone says I am 70 years old.”
The day of the stall, especially during farming and the New Year holidays, he had to be busy until after the closing of the stall to rest for a while, often only one meal a day. Kneading all day, the arms are sore and swollen.
In the village, Cheng Yunfu family’s living conditions are not good, he and his wife live on loan in the old house of his brother’s family, his son is 17 years old, has been living with his grandparents. The two discussed a few more years of hard work, build a house of their own. Hu Lirong said that the most tired of the stall or husband. “As long as the two people work together, I do not feel much suffering.”
Crazy
The number of people holding up their cell phones to find Cheng Yunfu grew day by day, and people soon inquired about his home.
February 27, ingredients are not enough, he went to the county to buy goods, just returned to the village, the car was surrounded by a crowd, not yet stopped, a woman wearing a red flower point cotton jacket lying straight in front of the wheel.
The car is driven by older brother Cheng Yunming, he hurriedly slammed on the brakes, Cheng Yunfu scared to death, get off to see, the woman saw him down, stood up violently, grabbed his arm, jumping while walking and shouting, “Ramen brother is mine.”
Someone else rushed up, pulling him to the other side, his arm tingling, someone shoving him, onlookers holding up their cell phones, laughing and following the video, in which he bent his back, bewildered, being pulled here and then pushed there. He pursed his lips, “Too scared, never experienced such a thing.”
Cheng Yunming set aside the crowd, escorting his brother to the home.
The crowd followed them into the house, the hall, the courtyard stood full of people. Cheng Yunfu stood in the hall, and people kept looking for him to take pictures with their phones pointed at him, at his mother and daughter-in-law, at the fish tank, the wedding photos on the wall, the awards, and even the chickens and toilets in the yard, as the sky darkened and the family sat huddled as people with their phones went in and out.
A villager next door came over to look at the situation, “can be a big deal, do not understand what these people are doing.
By two o’clock late at night, Cheng Yunfu almost can no longer stand, the whole person collapsed, drooping eyelids, the crowd slowly dispersed.
Someone from the inside to connect the plug board, in front of the courtyard to set up a tent to sleep. Someone knocked vigorously on the door, to talk to Ramen brother something, did not hear a response, the empty wine bottle thrown into the courtyard, the night sharp “bang” a sound. Hu Lirong smiled bitterly, “too crazy, he did not dare to close his eyes all night”.
The village cadres rushed over to communicate with several “crazy” anchors, village cadres, relatives guarded his home, similar things did not happen again.
After that day, most of the time, Cheng Yunfu’s family’s courtyard door is tightly closed.
Cheng Yunfu said he was under too much pressure, “I am a ramen seller, not a star, they guarded me nothing, to drink a bowl of ramen is to support me.”
Cheng Yunfu likes photography, he took on the road into the goods to plunder the sewers of workers. Xinjing News reporter Xiao Weiwei photo
The goldfish at home and the chrysanthemums planted in the yard, he could not care less, could not sleep, he would look through the photos in his phone. He likes photography and will use his phone to take pictures of his favorite scenes. He takes pictures of the lotus flowers in the lotus root pond planted by the villagers, takes pictures of the workers panning the sewers on the way to the stalls, and when there are few people at the stalls, he can’t eat, he picks up his phone and wanders around the set to take some pictures with “countryside flavor”.
Now, he is stuck with hundreds of cell phones.
Business Opportunity
Around 2:30 p.m., someone shouted at the door, came for a few days, did not get a bowl of ramen, very “disappointed”. Cheng Yunfu soft-hearted, and open the door.
Someone carrying a large bag of home-fried peanuts, want to give him. He hurriedly said, “Do not send me anything, I do not want anything, and do not give me more money, I sell a bowl of noodles is 3 yuan.”
A woman holding a child said, they came from the northeast, just want to drink a bowl of ramen, tomorrow will leave. Cheng Yunfu heard, said, okay, I am today ramen.
The scene a cheer, he turned his head into the yard, rolled up his sleeves, ready to move the noodle case, Hu Lirong and sister, sisters-in-law in a rush to tie on the apron to help.
Move the case, noodle basin, lift the stove, boil water. Cheng Yunfu wore a brand new chef’s uniform sent by the town government and began to make noodles. From time to time an anchor shouted at him, he looked and continued to knead the noodles, someone shouted from behind, they could not see, he turned a direction when he dumped the noodles, to match everyone’s request.
“Ramen Brother started to knead the noodles.” “The first bowl of ramen noodles is starting to cook.” The scene was a riot, hundreds of cell phones broadcasting the same content almost simultaneously, and from time to time someone raised the volume, “The network is stuck again, can you hear it?”
Business opportunities emerged. A young man intends to “rent WiFi” here. He calculated an account, pull a line, buy a router, costing a thousand dollars, can be shared by 13 people at the same time, a day to collect 30 yuan, soon to pay back the capital.
Peng from Hebei is the head of an agricultural products e-commerce company, hoping to sign Ramen brother, the team negotiated a price of 3 million, he brought a development route planned for Ramen brother, “do live to retain fans, for the hometown of agricultural and sideline products endorsement, and then do public welfare to maintain the flow.”
After coming for two days, he did not meet Cheng Yunfu alone, Cheng Yunming relayed his brother’s idea, “he did not want to sign up for the company.”
Slightly gentler slopes along the road, red banners hung among the poplar trees, Drones and paragliders flew over the compound. Many villagers also started business on the spot, setting up chestnuts, sweet potato fries, and home-grown strawberries, hanging “Ramen Brother’s hometown specialties”; rotating cars and game machines were also set up, and some people pulled dozens of geese to circle up, as a reward for lassoing.
Some villagers drove tricycles early in the morning to pull a cart of drinks, snacks and cigarettes, and sold out at night; several women in the village bought meat and leeks, set up a dumpling stand, now wrapped and cooked, set up the family’s porcelain bowl, ten dollars a bowl of more than twenty, some people praised the amount of sufficient, they returned, “We can not give Ramen brother shame.”
A young couple holding their six-month-old daughter guarding the barbecue stall, their stall is placed on the road to the Ramen family must pass, but a distance of a dozen meters. Every day can sell a thousand dollars or so, in order to save money, they take their daughter to sleep in the truck.
Zhang Tingxia, acting secretary of Yang Shuxing Village, said that these days the flow of people and traffic in and out of the village is too large, and the road at the entrance of the village is inevitably seriously congested. The village cadres are under too much pressure, the most worried about the safety of tourists, from morning to night guard, the town has also come on duty. “Many tourists come in on the villagers’ tricycle, feeling very fresh, are standing on the car to take pictures, which is still dangerous, we now do not allow tricycles to pull passengers.”
Yang Shuxing Village belongs to the administrative village of Horseshoe River Village gathered more than 30 volunteers, overnight the roadside poplar trees and fruit trees to level, along the river section of gravel dikes were filled high, the roadbed widened to 6 meters, the construction of six temporary parking lots to avoid traffic jams.
Zhang Tingxia said the village also intends to take advantage of the heat of Cheng Yunfu to develop a little, and currently plans to build a square, together with the village behind the tiger mountain, a small river to create a tourist attraction. “People from all over the country come to support Ramen brother, but also our village is a kind of honor.”
A 55-year-old villager was shoveling weeds from the roadside and leveling the road. The villager said they have been looking forward to the road repair for some years. The village’s country road surface potholes, every year the fruit out to sell is the biggest problem, the car has not driven to the village entrance, the fruit are knocked, can not sell on the price. I did not expect Cheng Yunfu so a fire, but accelerated the process of road repair in the village.
Traffic field
Four o’clock in the afternoon, the last bowl of ramen noodles off the pot, Cheng Yunfu rubbed the flour on his hands, striding into the house, there are three sets of reporters waiting for him in the house.
Outside the courtyard began another round of revelry. When Ramen Brother didn’t show up, various anchors made their appearance, chasing the camera and starting to perform in a self-help style.
Xiao Liu, dressed as the Monkey King, is on air.
Xiao Liu, dressed as Sun Wukong, shouted, “Ramen, I’m coming too.” Dozens of people will gather around, and as long as the camera is pointed at him, he looks excited, making every effort to scratch his ears. Here you can also find all kinds of characters such as Piggy, Jigong, Moon Elder, and men walking around with green hair, who are always surrounded by a circle of people.
The anchor Han mostly sang at the door, one after another, self-taught singing for two years, usually mostly in the open road and square singing, he said, cherished such a “stage”.
The villagers just finished hoeing the peanut field, the villagers standing on the high side of the hoe, standing and watching for a long time, “lively, more lively than the temple fair.” An anchor saw his hoe, quickly ran up and asked if he could borrow it to shoot video. moncler outlet online handed to him, he shouted “piggyback”, “you quickly come to get your weapon.”
The woman with a red plastic bag tied with a bow on her head, wearing round tiny black glasses, she is called “running sister” online, almost always standing in the center of the show, dancing around, and occasionally yelling, “Wow”.
Once Ramen’s family appeared, she rushed forward and pulled them up and started “dancing around”.
Some people hold up their cell phones to follow the whole process of filming the “running sister”, whispering to the screen, “there are really all kinds of people, the group of devils dance, want to fire want to crazy.” The number of people in the live room has been growing, he said, the more netizens swear, the more people will pay attention to him.
“I also want to live, otherwise who wants to do so.” Without the camera, “running sister” quiet down, she said she was 45 years old, last year the work of the barber store closed, she was alone with two children, suddenly no income, before planning to follow friends to learn funny show, “Ramen brother here there is traffic, so that people can see us, what activities can also think of us.”
For the purpose of coming here, the anchors are outspoken, “to increase the powder, rubbing traffic.” After saying that will add a sentence, “We still support Ramen brother, very admire him, simple, persistent.”
“The most attractive to us is not Ramen brother, this wave of traffic good.” The “Monkey King” from Hebei, Liu said frankly, this is a traffic field, you just come in, there is the possibility of fire, how many people see, and even what you shoot does not matter, you have to be in this traffic field.
Speaking a day, his lips dry skin, red eyeshadow was sweat stained open, he said, “the cover hit the Ramen Brother title, the popularity is strong, a free possibility, a free opportunity to increase the powder, to try not to lose.”
Online comments but nearly lopsided, “this live chaos needs to be managed”, “this very rough way of live, is already sick, for the flow of no bottom line.”
Later, a short video platform issued an announcement that the “Shandong Ramen Brother” became popular, some users specifically run to the local photo, shooting video or live, seriously interfering with his normal life, a number of users of the violation of the existence of hot spots, malicious marketing, etc. were punished.
There are comments that the governance of traffic chaos, relying solely on the platform’s self-awareness and self-discipline of the anchor certainly can not do. It is imperative that all parties concerned, from government regulators to commercial platforms, should act as soon as possible to take a longer and broader view, based on their own responsibilities and top-level design, to do a good job of regulating and guiding the self-media as soon as possible.
At 6 p.m., it was dark, and the lights were on in the courtyard of Cheng Yunfu’s house.
Cheng Yunfu walked into the house, shrunken in a chair, he rubbed his hands, flour crumbs fell, rubbing down the flour bonded to the rough skin.
When not talking, he turned to the camera, the corners of his mouth up, showing two rows of teeth, keeping this expression motionless. A few friends of relatives came in, one by one, to take his shoulders, holding up their phones to take selfies, as if he had gotten used to it, and let them shoot. His family could see how tired he was and reminded him, “You’re a celebrity now, people talk to you, you have to smile more.”
Someone at the wall calls out to him, “Ramen Brother, are you catching the market tomorrow?” He nodded his head and shouted back, “Yes!”
Several friends filmed every corner of the hall, chattering and chatting, and someone said, “Later I will publish a video of Brother Ramen’s life.”
He goes into his bedroom, closes the door, and looks down at his phone album, which he flips through when he’s in a bad mood. He stares at a photo taken at the market during the Chinese New Year and suddenly remembers that there are not enough eggs for the stall at the market tomorrow. He was going to buy eggs. He stood up to go out, but stopped in his tracks, “I can’t get out. He dialed a phone number and urged the other party, “Help buy some eggs and come back, they have to be brined at night, otherwise it will be too late tomorrow.”
He leaned against the bed and brushed up on the short videos, almost all of which were related to him. He clicked on the comments, flipped through them, crossed to the next video, and quickly clicked on the comments again.
After 10 p.m., the music stopped and the crowd gradually dispersed. The village was shrouded in darkness, and the phone still live flashed with a little light.
Early in the morning of March 4, Cheng Yunfu was not able to go out to catch the market. Zhang Tingxia explained that this day’s Guanji set site is relatively small, worried about the impact on traffic and other stallholders.
Cheng Yunfu frowned, he promised several times to go to the market, but could not go, he was worried that the customers to drink ramen could not find him, “that I do not trustworthy, unreliable.”
The onlookers seem to forget about this matter, they are still outside the wall, shoot Cheng Yunfu, shoot Hu Lirong, shoot the reporter, shoot the villagers, also shoot the onlookers. Cheng Yunfu every hour or so will go out and say hello to everyone, “so many people to see me, not to see everyone, I do not feel at ease.”
Some people said they wanted to hear him sing “Forget the Water”, he waved his hand, “I can’t sing well.” He sang two lines, and then waved his hand, coyly smiled down, to hand out the microphone, applause and cheers lasted a few seconds.
Cheng Yunfu said he plans to catch only five days of Liang Qiu set, the rest of the time in front of the home to support a noodle stall, “people come so far, for me this craft, can not let them disappointed away.”
On March 5, Cheng Yunfu set up a noodle stall in the Liangqiu set.
He did not think about how long he could be popular, he said, “Let nature take its course.”
At seven o’clock on March 5, a stall in Liangqiu set, the crowd waited here early, Cheng Yunfu appeared in the picture, a new day of onlookers began.
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