According to the global network, a number of Home appliance companies have recently issued a notice of price increase.
“The United States” issued a notice to increase the price of its refrigerator products by 10% to 15% since March 1.
The increase in raw material prices has led to price hikes for many home appliances. (Web screenshot)
Recently in the evening, the land media reporter to the identity of consumers to a Shanghai electrical shopping center. The reporter saw that the store is relatively cold, the number of staff far more than consumers.
A shopper in an electrical appliance mall in Shanghai said that on March 5, all things have increased prices, the home appliance industry, in addition to television sets may not increase prices, all other prices will increase.
In another electrical shopping center, the guide said, the price increase, the largest increase is the air conditioning, and then washing machines and refrigerators.
A shopping guide in an electrical appliance mall in Shanghai said that the price of raw materials is very expensive, raw material prices rose at least 50%, 60%.
Industry insiders believe that the main reason for the price increase of home appliances is the rapid rise in the price of copper, aluminum, plastic and other raw materials. Copper, for example, the current price has risen to nearly 67,000 yuan per ton, up nearly 50% over the same period last year. In addition, logistics costs, rising labor costs also bring considerable pressure on home appliance companies.
Netizens follow the post: “This year, whether it is metal or plastic. Uniformly up by more than 30%.”
“This is more Life than the house price increase. Appliances, labor, consumables, daily necessities, grain, oil and rice, Food, vegetables, fruit, in addition to wages do not rise, there is no price increase. In the future to earn this money, in addition to the occasional meal outside, only at home to eat. Don’t think about anything else.”
“This is the consequence of the constant release of water super hair, vegetables are more than ten yuan a catty.”
Continental home appliance price increases have begun last year, last year during the double 11 discount reduced a lot.
According to data monitored by Aowei Cloud, as of December last year, the average price of color TV sets in the mainland online market rose 27 percent over the same period last year; the average price of air conditioners was 2,947 yuan, up 19.3 percent over the same period last year; and the average price of washing machines improved by 10.2 percentage points. In the offline market, the average price of color TV sets was RMB 4,717, up 21.5%, while the average price of air conditioners was RMB 3,837, up 9%.
On January 13 this year, the International Financial News quoted a domestic white goods giant guide as saying, “Basically, refrigerators, washing machines, air conditioners, oil stoves and other categories are going up in price.” General home appliances will not be reduced after the price increase.
In addition to the price of raw materials, labor and logistics costs also bring pressure on the profitability of home appliance companies. A “Hisense” employees said that in the domestic, factory manpower and logistics prices, in foreign countries, because of the plague, some high-end products need to import materials in logistics and transportation challenges, these have contributed to the end product price increases.
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