Recently, the ICT China-2020 High Level Forum – China 5G + Big Video Industry Development Summit Forum was held at the China National Convention Center in Beijing. The forum focused on the status quo and trends in the development of the 5G era video industry, combined with the application of video in all walks of life, discussing network security, video quality and other core issues, showing the status quo of the core technology and product development in the ultra-high-definition video industry, aimed at promoting the rapid and healthy development of the video industry.
It’s a great way to get the most out of your time and money,” he said.
He said that in terms of technology and industry trends in the VR industry, in the next 1-3 years, the cloud-based trend will be gradually commercialized, asynchronous cloud rendering, edge computing + 5G will make great strides, and near-eye technology and perceptual interaction technology will also receive effective breakthroughs. In terms of endurance, the power consumption of high-performance chips will continue to drive the shortening of the battery technology update cycle, and the much-anticipated endurance also needs to continue to breakthrough.
When it comes to the development trend of the industry, Chai Xuezhi believes that the ToB application scenarios within 1-3 years are still the main commercialization scenarios for education, cultural display, industrial training, medical, military, etc.; and the ToC aspect, video point live, game social, etc. become the main event; overall, the ecological infrastructure and content scale will step into a positive cycle, and the synergistic importance of the content ecology will continue to strengthen.
In terms of hardware, VR equipment has the contradiction of convenience and high performance: all-in-one machine convenience is quite high, but the performance bottleneck is obvious; PC host + head-mounted display high performance, but the convenience is poor. In terms of content, the contradiction between fluency and clarity will become the biggest challenge in the development of current VR technology. But with the advent of the 5G era, the innovative development of ultra-high-definition video technology (UHD) will continue to balance convenience and high performance, smoothness and clarity, to achieve the dual development of device performance improvement and user quality experience.
“The iterative upgrade of the underlying mobile communication technology is the core driver that will carry the development of the ultra-high definition video industry,” Chai Xuezhi said, the current development status of 5G + UHD for “technology first, policy escort”. In the past 25 years, with the development of 2G\3G\4G and even 5G technology, the top level has also continued to plan policy introduction to escort technological innovation. In particular, the “Ultra HD Video Industry Development Action Plan (2019-2022)” was introduced, setting an ambitious industry development goal: in 2022, the overall size of China’s ultra-high definition industry should exceed 4 trillion yuan, injecting a strong heart for the rapid development of the industry.
Ultra HD video and 5G technology in the field of VR has two quality combination point: first, cloud VR technology. Cloud VR greatly reduces the performance requirements of head-mounted display devices, effectively reducing the cost of head-mounted display devices, but also will promote the development of head-mounted display devices to lightweight, helping to accelerate the popularity of VR. However, it also introduces the conflict between fluency and clarity, as well as the reliance on delay, with the development of 5G technology, can effectively solve the problem of delay, 5G + UHD technical direction of the natural can together solve the cloud VR fluency and clarity of the conflict.
Second, VR point live. At present, the entire C-terminal market has a certain threshold for VR point live technology, VR point live and UHD challenges have a strong commonality, UHD technology based on the development of 5G, will be from the perspective of hardware, software, industry chain, all-round favorable VR point live technology combined with the depth of industrialization of the landing.
In his opinion, during the development of the VR industry, the industrial opportunities can be divided into four quadrants from the two dimensions of TOB, TOC, strong interaction and weak interaction: the existing mature application scenarios are education, real estate, practical training, VR theater and VR games; in addition, medical care, exhibitions, live broadcast and social networking have increasingly become new opportunities and new directions for the future development of VR. At present, with the support of the technology of “VR+5G+UHD”, VR can be applied to a wider range of scenarios, and the entire VR industry has ushered in a brand new development opportunity.
VR is a display layer technology in the era of artificial intelligence. Baidu VR is relying on years of accumulated technology and resource advantages to continuously build a VR content ecology, implement the commercial value of VR technology, deepen the education + VR, marketing + VR and other fields, and continue to expand richer application scenarios through virtual reality technology.
Baidu VR has built a unified and systematic VR content platform, which is supported by Baidu Brain 6.0 technology and includes hardware systems such as ring objects, panorama and models, as well as the production and distribution of VR content materials. . Baidu continues to apply its core algorithmic technology capabilities and content platform capabilities to the VR domain, ensuring better and faster production and consumption of content.
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