In China, people buy group purchase in order to buy more favorable and better products. This booming pattern of spending, which has sprung up since the closure, is starting to scare supermarkets.
As RFI’s Francophone China correspondent Christine Stephane LAGARGE reports from Asia on Thursday (December 17, 2020), the latest ideas from Chinese citizens are booming on the streets. The neighbors shop together through WeChat (Wechat). Cabbage, for example, is an expensive winter vegetable. Such group buying is organized, with one person leading the purchase, operating like a supermarket purchasing center, of course, on a smaller scale.
Group buying attracts foreigners to China
Bargain quality is the reason for group buying. Foreigners in China have also recently formed group buying. This platform is in Shanghai. Cheese can now be ordered directly from farms a thousand kilometers away. It is this pursuit of fresh produce that has contributed to the rise of group-buying consumption patterns. Especially during the closure of the city in Hubei province, the district committee provided supplies to the public in this way, but needed to organize to find sources of quality products.
Group buying has sparked fears of a price war
The boom has triggered a fightback from suppliers and retailers. They fear a price war, because supermarkets are starting to complain to them that they are having trouble delivering goods. What started out as a collective shopping experience in the neighborhood has now evolved into a quasi-industrial form that acts as a branch platform for large e-commerce businesses. China’s major e-commerce site Jingdong (Jingdong) (Ali Group) ˎ ˎ Ali spell (Pinduoduo) or a lot Meituan (at Meituan) and so on, all have their own Group purchase platform. CaiXin magazine thinks the market will reach Rmb1.2bn in 2022, or 18 per cent of retail sales. Several grains ˎ oil and vegetables supplier has tried to stop the wholesalers bulk orders on the Internet.
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