Modern people like to drink hand shake, coupled with low cost, high profit, so that shops like mushrooming, one after another open, but to stand out in the saturated market, operators can rack their brains; In China, it has been reported that a handymaker hired people to stand in line, but it wanted to attract not customers, but more ulterior motives.
Tea Zhilan, a milk tea shop in Shanghai’s People’s Square, was caught “hiring people to queue up”.
On the concept of news reports, Shanghai people’s square a milk tea shop, called “tea garden” has been reported in November this year began to apply on the Internet “milk tea line group play warm-up”, content said points every day morning and afternoon games, a total of 2 times, each time need to 50 people, “lined a free to bring a cup of milk tea” and get 40 yuan, if want to earn more, can change to reorder again.
Local journalists also infiltrated as “customers”, pointing out that they would be pulled into a group and ordered to buy drinks only after the leader ordered them. Although there were a wide variety of menus in the store, many tea drinks were still “unmakable”. After purchasing the drinks, the tour leader asks the “customers” to sit in a nearby lounge for 10 minutes before returning to the food court.
In the group, two people are called to buy milk tea every 15 minutes, so that the store keeps the status of people buying drinks from time to time. But such sparse crowds, obviously can not reach full of “web celebrity shop” full effect, while the people confused, the leader suddenly in the group issued a circular “all set”, and under the arrangement of the leader, 29 part-timers at the store in front of the long lines, and hands over and over again in the message “now only line, not to buy things for nearly 30 minutes, the part-time job of the day is over.
The store lasted 21 days and spent more than 50, 000 yuan just to “hire customers,” only to find out later that it was recruiting franchisees.
According to media observation, the store’s form and number of customers lasted for 21 days from November 20 to December 11, and it cost at least 50,000 yuan just to “hire customers”. However, the store’s business did not prosper.
After the media in-depth investigation, this only to find that the shop’s “operation” is not to attract crowds, but the “queuing film, photos” when the investment advertising, to attract investors to join. Actually dozen arrive join special line, this shop relevant personnel claims, Shanghai city opens 7 only “city partner” quota, the original price of each quota is RMB 250 thousand yuan, if pay deposit to be able to get RMB 50 thousand subsidy, the price after subsidy is over, it is the earnest money of 200 thousand yuan plus 10 thousand yuan.
The other side went on to say that the daily turnover of the People’s Square shop is between 13,000 yuan and 15,000 yuan; Other branches also have a turnover of 12,000 yuan. In order to let the reporter feel at ease with the investment, the other side also sent two “throngs of people” video, but the reporter soon found that it was the same day the line of customers.
It is understood that after the incident was reported, the store has not yet made any response, but the store is still in business, most of the staff are not willing to give an interview because they do not know.
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