Share a project of operating a group of idle fish shops, with monthly output of 3000+ individual part-time operators operating 20 large-scale operations
This article shares two contents:
One idle fish practice skill, how to work under the condition of part-time shop monthly profit 3000.
How to enlarge the operation of 20 stores by a single person.
Before I get to the practical stuff, let me say something fundamental about the idle fish:
We sell users what they need with the help of the platform attribute, and we send them from the lower cost merchants, so as to get a certain amount of revenue in the middle.
Of course, this sentence can also be applied to other e-commerce platforms. However, in xianyu, this sentence can be summed up in the following key points: platform attribute; What products the users need; Find lower merchants;
Popular, improve the words, here can be divided into: selection – selection on the home – editor on the shelves – optimization – customer service order processing – amplification.
Everything has a sequence of flow, do things naturally not panic.
And that’s how you run the idle fish, plus the core.
This share will focus on the selection of the idle fish in detail.
Selection is similar to an archer. The target of archery is only when you are heading in the right direction, your efforts in the process will yield results and you will finally hit the bull’s eye where you should hit it. The second choice, also directly determines the order of your later store, profit, is the entire idle fish operation of the first core point.
Xianyu himself has no similar taobao business staff these data reference; The best products sold on Taobao, Pinduoduo and JINGdong are not all available on Xianyu.
So the choice of the idle fish we go by the idle fish platform, with some of the idle fish platform data for reference, borrowing.
I’m going to refer to this data here as a validation idea. Verify the main reference points inside the train of thought are: want to number; Peer dynamics; Multiple cases.
Here I take a search for “yoga mat” as an example. When I did it before, the profit rate was 30%. It was easy to work directly for 3 days to make 200-400 profits under the circumstance that I didn’t pay much attention to.
(1) Want number: represents how many users sent private messages to this business to consult this product. There are thousands of people asking for this product, which means it’s needed by a lot of people.
You should want to count as many as possible. But sometimes also can appear a kind of circumstance, consult much, buy little, this time need to refer to next, peer dynamic.
(2) Peer dynamics: it shows the products sold by the peer, plus the number of pieces. Then, based on the number of the desired number, it shows the dynamics of the peer and the sales volume of this product, that is, the transformation situation. So here’s an example of this yoga mat, and you can see that it’s a very large percentage, and the conversion is still possible.
Here are two additional points:
1 Sometimes the above type appears, not showing the products sold, only the evaluation. In this case, you can click on the evaluation to check the products sold. In addition, you can judge the number of products sold per day based on: the number of customers bought: the number of products evaluated =10:1. Like the above 16 evaluations per day, you can estimate the number of products sold per day to about 160 items per day.
- The following shows the relatively specific number of pieces sold. When the number is greater than 31, all the pieces are displayed.
Take a look at the peer with 16 comments. In 151 days, Xianyu has sold 2,384 products, which is still quite impressive. And of course we’ve sold tens of thousands of them in 100 days or so.
Idle fish can play the whole or more big, can do a lot of products, can come down with the help of the method slowly found, you will find a different piece of heaven and earth.
(3) more than the situation: a peer analysis, look at the other home, such as yoga mat this, according to the above two finished, a peer is good, look at the number of other home, dynamic ratio, found this product more than better, so this product can be selected.
According to the process, we will look at our cost and confirm the previous cost. If we find that the intermediate profit is ok, then this product will not have much problem and can be put on the shelf directly.
Of course, the verification process, may appear, only a few peer in the sale of this product, these are sold better, this product is a bit similar to taobao inside the blue ocean product, can be opened directly, a few numbers are on this product.
The supply is small, the demand is big, does the word naturally better come.
Said that the idle fish selection, the core test idea, then someone is nervous, just began to choose according to the habit of good, so behind, they do not know what to choose.
Here are three ways to pick out a steady stream of favorites:
(1) Put yourself in others’ shoes and choose products according to the daily method.
(2) Use product classification and selection method.
(3) Peer, a steady flow of selection method.
(1) Put yourself in others’ shoes and choose products according to the daily method.
As the name suggests, I would like to go to the second-hand market to buy some products, see what products I need in my daily life, go out to see those products, and do some good e-commerce sales, and then go to xianyu search, check according to the above verification ideas.
(2) Use product classification and selection method.
(2.1) According to the classification.
Open the home page of Xianyu, there is a category, and then click in, you can see the second picture here, category, plus what is under this category, of course, here is the section, there are many other items under category. And according to the category, verify the following products, you can.
Secondly, with the help of taobao top200,000 wireless terminal traffic vocabulary, we can regularly update the recently popular products. With the help of this product selection, we can screen the better products sold on Taobao, and then verify (relatively complete, if necessary, private chat to be sent)
(2.2) Search for large category words.
Here search the category “sporting goods”, then some items under the sporting goods, all will come out, this time to check these products search can be. Here can be searched a lot, kitchen supplies, hotel supplies, daily necessities and so on.
With this method, you will find a lot of products that you can’t imagine, but are very good.
(3) Look at the peers, a steady flow of selection method.
In turn opens at dynamic yoga mat counterparts, flung his store sales into “web celebrity bobo ball”, so let’s not just on the basis of the original one more article, to search after the validation of new product “web celebrity bobo ball”, and will find other peers, and other new products selling well, ordinal continuously, can find a lot.
The extension of the train of thought, always can find a lot of endless interesting things.
At this time, the idea that others will always pay attention to someone better than themselves is applied to the xianyu section, and you will find that more peers will pay attention to someone better than yourself.
So let’s go to see the peer he cares about selling those good products, and the peer he cares about will also pay attention to others ~~ in turn, in a steady stream, find the peers, find the good products.
Above:
Like this, followed 61, and then click open, you can see, many are more fans, more fans, generally also can sell goods, click open these people, find new products.
Look in turn, and look at the people who pay attention to ~~ endless, super fun.
The above is the core part of the leisure fish shop group – selection. 3 selection methods + core verification ideas, enough to find at least ten thousand kinds of good products.
When choosing the better ones, I always remember this one and forget the other one.
Then, with the help of the xianyu selection table, the good products can be summarized according to the categories to establish their own Xianyu selection library. As shown in the figure below, I built a selection library by myself. I usually see some good products and update them according to the categories in time. When I do it, I can use it directly to save time.
Chosen, down is to look for the last, no source of advantage is, need not constrained product problems, also don’t have to worry about stock up, money problems, so is our supply of goods in stock channels, a undertakes, protected by the platform, not afraid to take the money run, find below the market price at this time, you can edit the shelves.
The easiest way to edit for the shelf is to refer to your peers, modify a good headline, crop the picture, and then use it for your own benefit.
On the product how to open the difference with the rest of the market, and far ahead, this time needs to rely on some parameter values of the platform, page views, want to number, super number, favorites, messages, timely response rate, praise rate. Just work on them.
This one’s a little bit simpler and it’s about wanting each other, it’s great, it’s a message. (Note: It is easy to detect violations if you send each other directly to Xianyu. Screenshots or humorous characters can be used.)
On the selection, editing on the shelves, optimization is relatively rough, on the one hand, because of the length of the reason, too much must be impatient to see; Secondly, there are paid students here, all finished speaking, they probably know that they will be holding a few meters long machete, fierce straight leng Leng to me, so the point is over.
Nevertheless above these, according to the operation, a month 3000 or so or a lot of people can reach.
Here comes the second part:
How to enlarge and operate 20 stores by a single person
The basic way to enlarge the operation, there are generally two kinds: flow method to go under the condition of smooth, on customer service; The second is to use software to improve efficiency, so that a single person can do the work of several people.
When it comes to human customer service, as most managers know, hiring, managing, and paying people can be enough of a headache.
Here is mainly said is the second kind: a single person with the help of software, improve efficiency and ease of operation.
Software is used here — such as Wyefish Assistant, a cloud control system, android phones installed on the designated software, to simulate manual operation of the designated task, without breaking the underlying protocol, security for a long time, the background webpage for control, up to 100 can be controlled at the same time.
Here, by the way, a brief note about Xianyu’s advantages over other e-commerce businesses: No margin; The collection period is 10 days; One person can open 3 shops; A single store with almost zero cost can be operated by a mobile phone; Free office. And here’s a comparison:
With these advantages analyzed, it is time to address a few common problems with batch operations.
How to solve the store account? How to solve the mobile devices? How to operate with software? How much do you charge for software?
(1) How to solve the multi-store account problem?
A single person can register 3 Alipay, that is, 3 leisure fish shops, so his family, relatives, friends down 10-20 more problems is not big.
(For the new Xianyu account, you can register alipay with 163, QQ, etc., after the completion of 6 email accounts registered Alipay can be bound with a mobile phone number, it is recommended to bind 3 and 4 to a mobile phone number) Newly registered Alipay, login, pay the password you know, just bind their identity information.
(2) How to solve the problem of mobile devices?
The software supports phones with android 7.0 or above, so there are only 200,300 phones on the market that meet the requirements.
Offer two models that have been tested and are available plus price.
Red rice 4X 2+16G 260 yuan
Red Rice 6A 3+32G 375 yuan — long term use, I suggest this one.
(3) How to operate with the help of software?
With software, the gameplay is rougher and, of course, simpler, but the core is still the entire idle fish operation.
Here to share the simple game: find idle fish market sales of the product well on the court, so this time can use software peers shop or links that are directly related to the acquisition, automatic processing system software with watermark, then modify the title and the main figure cut once, directly with the help of software onto their carefree fish shop.
Come down and optimize and do it in time. This kind of play, find a good product, today, the second day out of the list more normal.
Faster and more convenient. However, the core of this game is still the whole idle fish operation process and method.
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