According to the author
In the long Internet world, the killing matt culture flash in the pan. However, in its decades of development, it has deduced a complete development trajectory of a subculture: from its origin and accumulation, to contradiction and division, and finally to counterattack and defeat. During its heyday, Shaimat’s members spread across cities and were familiar to nearly all the post-80s, post-90s and even post-00s generations. At the same time, it has spawned a “match-killing economy” : millions of match-killing leaders are making money from it, with tens of thousands of dollars flowing behind them. The intervention of capital has disappointed some of Matt’s followers: they hope to find spiritual conversion here, seek some kind of mutual feeling in the online world, and end up becoming a tool for others to profit from. Previously, it was known as the “first family of the Internet”; Since then, it has experienced a nationwide anti-matt campaign, nearly fell apart. Power and interests become an undercurrent of hyperbole. Eventually, commercialization wiped them out.
When I tried to search by the keyword “Kill Matt founder”, only on the first page, there appeared nine names associated with it: Gu Liye, Luo Fuxing, An Zixuan, Li Kai, Tears Biao, Ya Qiang, Yang Zexi, Evilstar, And Ganggang. The search results turned to page 5 with a lot of repetition and ended up with a total of 16 names.
A month ago, I set out to find them.
1
Matt “Ah Nan” and “Yan Kai” recommended to me one of their identified “founders” — Li Xiaokai. “Just look at other people’s message boards” — Li xiaokai’s QQ zone has more than 31.3 million page views, leaving more than 1.15 million comments.
In addition to Mr. Li, there are two other people who are also identified by many as the founders of Zumart: An Zixuan and Luo Fuxing.
The mattes’ reasons for believing they are the founders are equally simple.
An zixuan has appeared on CCTV news twice. In the news related to killing Matt, he is recognized as the founder. However, I did not find these two news, and the video search related to An Zixuan was occupied by a large number of pornographic websites.
Mr. Luo has his own Baidu Encyclopedia, and on that page, he is described as “the founder of Killmatt… China’s alternative vision to the peak of the trend. However, Baidu entries are open to online editors and the company is not responsible for the accuracy of each entry.
No one can say for sure who first called themselves “Killing Matt,” and how this quirky subculture attracted its first solid following. Seemingly overnight, the streets were filled with young men with exploding heads and low-slung crotch pants.
An Zi Xuan an Zi Xuan
I approached the “founder”, An Zixuan, who told me the story of his own creation, after confirming that my article might get him enough publicity.
In 2000, An Zixuan was not even 10 years old at that time. He saw a movie about a group of young people who formed their own band and finally realized their music dream after overcoming many difficulties. For Mr. An, the main attraction is the look of the young — colorful hair, exaggerated ear studs, hand circles and personalized clothes.
The film became an zixuan’s inspiration for killing Matt. He contacted four of his friends, ranging in age from less than 10 to 13. Five people formed a team and became one of the first to kill Matt.
Still in the primary school an Zixuan class during the day, the evening as soon as he got home on the Internet – his parents went out to work very early, grandmother regardless of his Internet. He promotes matt’s culture in various post bars, forums and web portals, while Posting his own photos and QQ id to attract more and more people to add friends and exchange ideas.
More often than not, they are swiping views in their own space. Turn it on, turn it off, turn it on, turn it off, and every time you click on it, the number in the recent visitor jumps up. They also love to “step on each other’s toes”, leaving messages and comments on each other’s space, which can be viewed hundreds of times a night. Or go to Baidu know to ask oneself to answer oneself, “who is an Zixuan?” “Anzixuan is the founder of Killmatt…”
Surfing the Internet became a daily activity for the five founders. When I go to school, I start surfing the Internet at 8 o ‘clock in the evening and stay there until 1 o ‘clock in the night. If you don’t go to school, you spend all day and night on the Internet.
“That’s what holding on to your dream is all about,” An said, and they stuck with it for two years before, in 2004, killing Matt became a hit.
In the same year, Li Xiaokai was just 12 years old and was already a frequent visitor to the Internet. He was addicted to the game Legend and claimed that a guild in the game was a precursor to Kill Matt.
Xiao-kai li said he was in March 2005 formally put forward the concept of “kill” matt (the AnZiXuan “in 2004, matt has fire kill”, also is not recognized by other founders), at the same time created the black four QQ group (normal group) which are not for real-name registration, through QQ group of publicity and personal QQ space, gradually with awareness, attracted a group of loyal fans.
“He can play with Baidu, change his entry and tell himself on Baidu that he is the founder,” Li said of An, but he believes the real killer “knows who the founder is.”
Perhaps there is no such thing as an objective founder. Their stories finally converged: the QQ group as a means of contact set up the network community organization. Perhaps, in the process of killing Matt, everyone has some kind of “founder” illusion, but trace back to the source, can not justify their name.
Anyway, that’s how matt got killed.
2
After 2000, domestic Internet develops rapidly. Netizen taste is curious, the more exaggerated appearance can be more eye-catching, the more prominent the speech can be widely spread.
In 2004, Sister Furong posted a message on the BBS of Tsinghua University, showing off her “S-shaped body”, which made her an instant hit and became the top trending search list on Baidu for three consecutive years. Similarly, matt, with exaggerated appearance and different behaviors, developed rapidly. With QQ group, it broke geographical barriers and realized complete Internet communication, and finally became the “First family of the Internet”.
In 2005, An zixuan stopped attending primary school and took a part-time job at a hair salon. He has finally become an Internet sensation, with many people coming to take photos with him, while others want to learn how to dress as a teacher.
In 2006, 16-year-old “founder” Luo Fuxing created matt kill the first “family” – blood demon demon. Then, at Luo’s instigation, the group began to build more QQ groups in the name of killing Matt, develop more branches and families, and win over a large number of followers.
One time kill matt almost refresh-type spread. Taking their families as units, they took a lot of pictures with exaggerated shapes, and wrote “kill Matt” in big font and family QQ group number on them. They posted a lot of messages on social networks such as Tieba and Weibo, attracting the influx of new people.
He said that on Baidu alone, he has more than 1,000 searches every day. At that time, Mr. Luo said, his hot news spread all over the four major web portals. At the height of his popularity, An zixuan’s QQ space was viewed 120,000 times a day and he participated in the Great Wall Cup Rookie audition, which more than 1.6 million people voted for — though there was no sign of the contest on the Internet.
Li Xiaokai
After “helm” killed Matt, Li Xiaokai’s QQ profile became a bank account, the daily QQ mood is always a variety of advertisements: he sells things in THE QQ space, does not allow others to bargain, even the training of external apprentice.
Matt “Peng” said he had seen an advertisement in Li kai’s QQ signature that was space fever: 1,000 likes, 10,000 comments, and 1,000 comments on his blog, all for 10 yuan.
Unlike his previous “founders”, Luo believes that his creation is 2.0.
“The 1.0 subgenre is fragmented, but Killing Matt is different, and can be quickly organized as a family when necessary.”
Mr Luo’s business chain is more systematic than Mr Li’s. He managed hundreds of “core members” of his staff through QQ group, and “core members” managed the heads of thousands of families, sharing the interests among the core members.
Luo fuxing, for example, posted an advertisement on his Micro blog, and the result was: 1 — 300 — 1000 — 10000 — 1000000.
“1” represents luo Fuxing’s weibo posts, after which the core members of “300” help forward the posts, while “1000”, “10000” and “1000000” are others’ active retweets after they see them. In this process, Luo Fuxing got 3,000 yuan of advertising fee, 300 core members each got 100 yuan, if the completion of the advertising copywriting, then another 400 yuan copywriting fee. As for the active forwarding, there is no profit sharing.
In addition to weibo advertising, there are many sources of profit among the “core members”.
“Charge another 200 for this stupid website.” Luo fuxing was referring to the “Kill Matt 520,” the first site outside of the QQ group that receives tens of thousands of visits a day. The website will regularly select “popular kill Matt”, and display the selected QQ information and space, for those who kill Matt to learn.
“200” refers to the fee to enter the “Kill Matt List” — 200 yuan guarantees you a place in the top 100 for a year. At that time, a lot of “want to red crazy” killing Matt to pay.
In the six years from 2008 to 2014, Luo made tens of thousands of yuan.
3
Tear-jun, who claims to be the founder of “Bloodlust”, said: After Li Xiao-kai became the founder of “Bloodlust”, some members set up branches under the guidance of li Xiao-kai, which involved a lot of money transactions — at that time, the red group (similar to VIP group) also needed Q coins. However, after many branches were established and developed, Li Xiaokai deprived them of their rights and replaced new founders.
One of them, known as the “Fox demon,” once donated 800 q, or about 800 yuan, to open Hongqun, but Li eventually replaced his manager.
Then, including tears jun some kill Matt began to question The use of Li Xiaokai kill Matt to make money: kill Matt family leadership change frequently, money exchange manager position.
Tears jun said: “It is because of him, kill Matt just began to fall apart.”
Under the question, Li Xiaokai pointed out that this is actually the first batch of matt kill senior officials “Lin Lin” responsibility.
‘Lin Lin’ got his QQ password and sold his family management position and shares in the name of Li Xiaokai on the QQ number, ‘Mr. Li said.’ After getting the money, there was no follow-up. ‘ Then the other party lost money and failed to get the job, which led to his sale of the family leader.
Li xiaokai’s statement aroused Lin Lin’s dissatisfaction. In 2009, Lin Lin took with him a core group of matt killers, all of whom were disappointed with the matt killing under Li Xiao-kai. Later, with “Linlin” wait for 3 kill matt to be core, established new family — pupil is offerred pavilion, this also became kill matt people “peach blossom land”.
This is one of the most interesting splits in Matt’s history, as if it were a veiled satire on the fact that the circle has written “stability and longevity” into its family’s manifesto.
In this story, Li xiaokai personally founded And eventually destroyed Matt.
The same division occurred in the killing matt under Luo Fuxing.
In 2011, Mr. Luo promoted Mr. Gu to deputy founder. He said that at that time, Gu liye followed tens of thousands of people in the Post bar of Zhaotou family, and his daily activity was no less than 1,000 people. After having the name of Deputy founder of Zhaotou, he was “below one person and above ten thousand people”.
Luo Fuxing sent him a separate post and put it at the top of the post bar so that all the killers could see it. It is this move that has raised the ire of many that the position of deputy founder carries too many benefits in Luo’s map.
The conflict of interests made the internal conflict of Killing Matt, and Gu Liye was named as the deputy founder to further intensify the conflict.
Eventually, a lot of people started to “leave.” In 2010, there was an explosion of “founders”. “Some people can be a founder if they have a group of people, and nothing can stop them from growing, so they just have to grow.” Luo Fuxing also did not want to control.
Luo Fuxing Luo Fuxing
After that “family feud”, Mr Li was caught up in another dispute: many people suspected he had cheated money — the stuff he was selling on QQ space was too watery; External apprentice training, received money, but in the inside of a long stealth; “Brush and drill” is the same, the buyer quit the site, found that QQ has been stolen, the inside of the Q coin has also been emptied.
However, the fraud did not cause a shock inside Matt, Li xiaokai also disdain. He claimed that these are the other fake founders framed, “we hang the space link a month are a couple of million, this is only how much money?
Qimu, the company’s official diplomat, confirmed that The company had its own funds, which were invested by shareholders and allocated to shareholders, but that only Mr Li knew the size of the funds.
Money became the undercurrent of Matt’s exaggerated appearance. Capital’s tentacles penetrated the subculture, nibbling away at it, and eventually led to matt’s disintegration.
4
In 2009, Zumart had become an Internet sensation.
The pursuit of exaggerated personal expression, attracted a part of the young pupils, junior high school students to join. It is these latest additions that have caused the controversy.
More and more people on the Internet have started to criticize them, saying that they are brainless and stupid, and the similar style of non-mainstream is called fat pig stream.
The can Blood Clan launched an anti-Matt campaign that attracted a large number of netizens and eventually turned into a national carnival. “Zyong Shuquan” said he once participated in the anti-Matt campaign organized by his school.
In 2009, he and more than a dozen classmates beat up the school’s non-mainstream, killing Matt. In that battle, some teeth were knocked out, some jaws were broken, some hair was burned, some people even broke bones, inserted into the lungs, bleeding all over the ground… Two of the injured were not out of danger until the next day.
After the battle, more than a dozen students who “fought” in the war were taken to court, and several were eventually persuaded by the school to quit. But they are still proud that there is no longer a non-mainstream killer at the school.
Another netizen said that his school also has a special anti-killing organization.
They stood in the hallway after class, looking around to see if there was anything to kill Matt at the school, and found it was a beating. It didn’t kill or maim him, but no one in the school dared to dress like Matt any more.
Another said he had seen several young men in his hometown learn to kill Matt in styles like crotch pants and exploding heads, and that he and some of his friends had just dumped the “2’s” in the trash. After that, I saw Matt again, and did not beat or scold him. Then I took off my pants and took off one by one.
These ordinary people, in the face of killing Matt, have no scruples and no reason to release their violence.
Meanwhile, questions and attacks on matt’s founder are also on display. As a result of the nationwide anti-killing campaign, Luo withdrew from the social network and An zixuan’s QQ number was banned, though he later claimed that he had disappeared only briefly.
A year later, Luo fuxing recalls the devastating incident with the phrase, “The Internet is a success, and the Internet is a failure.”
“Now that so many people blame me, did I really make a mistake?” This is a year later luo Fuxing issued by the cross-examination.
After the popular revolt, the Empire actually began to collapse: a large number of Zermatt’s dropped out of the family. In addition, as time passed, many of the original Killers grew up, and under the pressure of life, they cut off their long hair, took off their low-crotch pants with rivets, and began to become regular office workers.
conclusion
Now, li xiaokai is looking for female anchors in qzone, while also refreshing screenshots of chats with customers — he’s doing wechat business.
QQ album, Li Xiaokai left the board inch, no longer kill Matt’s modeling. Today, he seems like a regular guy, except on message boards where people often tell him, “I miss my old life.”
In 2014, Matt “Ann” advised An zixuan, “everyone wants him to come back.” An Zixuan replied to him: Kill Matt has changed, not the way he was built, “now kill Matt like a heap of sand. Anzexi persuades him again, “Once you come back, they will all come back!” Anzixuan did not speak again.
When asked what he thought of Matt a few years after his company’s rise and fall, Mr. Luo simply said, “It’s understandable. It’s also acceptable.”
“Was the dual cassette player and bell bottoms of the ’80s an anti-Matt phenomenon? Times in the development, this is just a realization of a culture. Everyone was diaosi when they were young.
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