It’s just the beginning of a cycle all over again.
The really interesting point is that the only two testing agencies in China seem to have fallen on Honda.
Nowadays, the first reaction of car fans when they hear about C-NCAP is the Five Star Wholesale Division, and they want to spit before leaving. However, no one should know when C-NCAP, also known as CMAIC, became infamous, right?
It was a special program of CCTV2 in 2008, titled “The Truth of C-NCAP”.
The program directly exposed many problems of C-NCAP, including the fact that C-NCAP gave sales data to car companies, and that the annual revenue was 150 million yuan (that was in 2007, when Chery QQ made only 2,000 yuan profit per car), and the identity of the head of the company was not clean. At that time, Tencent concluded that the more money a car company spends, the higher the star rating becomes.
And that exposure is a trigger, that is, some brands star rating has broken through the sky. Theoretically, the highest is full five stars, but C-NCAP even started to give the super five-star standard.
Guess who the super-five stars are?
To make things even worse, CMAIC’s reputation collapsed after this program because of its ugly eating habit, and it has become what you see today.
I remember this incident very well, because back then, CMAIC was as much in the spotlight as CMBR today.
Therefore, I feel much more relaxed when I look at this event. In the end, it is just a historical cycle, and CMBR is living as CMAIC.
For ordinary consumers, instead of periodically ridiculing the current dilemma of CMBR, they should think about the core question.
Why did both CEA and CPSC collapse so quickly after a brief explosion?
The problem is still the way to make profits, both are narrow consumers to make car companies, but nominally for consumers, but the business is to B, with whom the higher the interest of the relationship, of course, the easier to favor who.
For example, from the business point of view, it is a “win-win-win” situation.
For Volkswagen, the simultaneous distribution of Passat’s five-star promotional page had an immediate effect, and the feedback from offline stores said that the number of inquiries started to soar in one afternoon, and the number of people consulting Passat came back.
For Honda, Haoying reluctantly got two A’s, which is just good, not eye-catching, but also good enough. You can see the headlines written by Zhihu or Passat.
As for Zhongbao Yan, the scandal finally came to an end amidst the joy of all the car companies. This time it was like distributing the most direct message to the entire industry.
As long as the relationship is good, we can wholesale the five stars too.
It’s just that they all win, so who loses in the end?
Maybe there are only serious consumers.
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