At a time when Chinese officials are proposing to strengthen their international communication capacity and tell the Chinese story well, scholars in Beijing warn that China is facing a trend of “internalization of foreign propaganda”, where not only is the target of propaganda unclear, but it is even being influenced by populist sentiments on the Internet. China held a seminar on the “New Narrative of China” yesterday.
Beijing scholars warned that China is being dominated by populist sentiment and the internalization of external propaganda, a strange phenomenon of “internalization of external propaganda” is developing in China as national self-confidence increases and propaganda methods change.
Chinese international relations scholar Chu Yin pointed out in the “New China Narrative Seminar” organized by the Globalization Think Tank (CCG) on the 14th that China is forming a strange “internalization of external propaganda” as national self-confidence rises and propaganda methods change, according to the United Daily News cited by the Central News Agency. “The target of propaganda is unclear, resulting in a large amount of investment. The target of propaganda is not clear, resulting in a lot of money invested in external propaganda, but in the end, it only produces results at home. Cun Yin pointed out that internal and external publicity should have two different sets of standards, but the “internalization of foreign propaganda”, two sets of standards into a set of standards, there are “internal propaganda standards require external propaganda, or in the process of external propaganda dissemination, the technical standards of internal propaganda to become the main force of the situation. “
According to Chu Yin further pointed out that this phenomenon has caused confusion in the propaganda object, such as the speech of Chinese diplomats, or experts, scholars to tell the story of China, it is difficult to distinguish whether it is said to foreign audiences, or to domestic audiences. In addition, Chu Yin mentioned that the “internalization of foreign propaganda” has also combined with the development of the Internet and self-media to create a trend of populism in foreign propaganda, and some experts and diplomats have lowered their professional standards to meet these sentiments, ultimately making these foreign propaganda strategies influenced and controlled by domestic Internet sentiments.
According to the news, Xi Jinping, general secretary of the Communist Party of China (CPC), presided over the collective study of the Political Bureau of the CPC Central Committee on May 31, called for the construction of a “strategic communication system with distinctive Chinese characteristics” to create a favorable external public opinion environment, and for foreign propaganda to build a “credible, lovable and respectable” image. “This is interpreted as a possible shift in China’s “War Wolf” foreign propaganda style. Chu Yin pointed out that China is not incapable of taking a fighting stance, but it is not the object of the battle that is really going to convince, but the third party, as in a heated debate competition, never to refute the opponent, but to show their understanding of the issue to the audience and judges through the debate. He said that there are very few third parties that can be won over in any lip-smacking battle environment, and “the eating and posturing of a rising power is very important.”
According to the source, Shou Huisheng, a researcher at the Institute of Country and Regional Studies at Beijing Language and Culture University who participated in the seminar, also questioned the current Chinese strategy of big foreign propaganda. He pointed out that big foreign propaganda is imposing its will on others, a situation that makes it difficult to achieve true international communication and exchange. “Big foreign propaganda leads to an administrative-led top-down model that internalizes foreign propaganda and actually suppresses real communication and exchange.”