Surrounded by housing subsidies: agents and second homeowners jointly “do the game”

With the support of the Internet maker’s housing subsidies, you can achieve “freedom to rent”?

The answer is no.

It is precisely because of the rental subsidies provided by the Internet companies for their employees that have driven up the rent near the big factories.

Some media have reported that the real rental dilemma faced by employees of large Internet factories – limited by the company’s rental range, they can only rent a room within three kilometers around the workplace, and rental platforms, real estate agents also target this group of people, through various ways to make the rent rise.

In the ecological chain of landlords, agents and tenants, we see high-income young people from large factories trapped in the 30-minute distance from their companies for the sake of housing subsidies.

The agents and second landlords, around the housing subsidy policy, rack their brains, just to make the “floating generation” pay more rent.

The older generation of employees of large factories who had been harvested by high rents, after witnessing the impact of Internet companies on housing prices, have pressed all their fortunes into the vicinity of their companies to buy housing and harvest the next generation of young people ……

In this game of chasing rent, Internet companies bear the higher cost of recruiting talents, young people enjoy the housing subsidy but pay the rent that should not have been increased, and young people who want to enter the big factories are forced to bear the high rent without housing subsidy.

Who are the ultimate beneficiaries?

Here are their real stories.

Six young people crammed into a 50 square foot apartment

Late at night, at 12 o’clock, there was a knock on the door of Zhong Jing’s room.

When she opened the door, a 70-year-old grandmother with a strong Shanghainese accent accused her, complaining about the young people’s chaotic lifestyle and their lack of social ethics by not letting people sleep at night.

Zhong Jing was very aggrieved. She had just arrived home from work at this hour and was about to change her clothes and take a shower, so she was exhausted, so she didn’t have time for “chaotic lifestyle”.

She rented this less than 60 square feet of one-bedroom, the building is more than 30 years old, electrical wiring, plumbing, wooden flooring aging, in the viewing clock Jing found that as long as you step on the floor, there will be a creaking sound, but she still can not wait to spend 7,500 yuan / month rent to rent this open room.

Unexpectedly, the wooden floor became the cause of the neighbors’ complaints. Zhong Jing had previously spent an extra 1,000 yuan to find someone to paint the walls, remove the mold on the walls, and re-purchase furniture, and she really did not want to pay more money.

“No young person can rent a house with a smile on their face,” Zhong Jing said after sending the old man away, aggrieved to leave such a sentence in her circle of friends.

In April this year, Zhong Jing just successfully jumped to an Internet video platform near Beixinjing, and her salary rose to 20,000 yuan per month.

During the interview, HR said they would add an extra 1,000 yuan per month for housing, but Zhong Jing had to join the company within half a month and rent a room near the company to ensure that she could come to the company at any time when she worked overtime.

After she joined the company, Zhong Jing looked at seven houses in two days, and her rental budget jumped from 6,000 yuan to 7,500 yuan, but she never saw a satisfactory property.

Most of the properties are concentrated in the vicinity of the North Xinjing subway station, named after “Xinjing Village No. x”. Although the outside of the house has been beautified by the municipal project, when you enter the building, the damp and dark corridors, unkept staircases and messy wires half hanging from the ceiling repeatedly emphasize their old age.

Most of the housing in this area does not have a school district, but rents are still “up” and even rising every year. The accompanying agent shrugged, “Beixinjing house does not depend on the pick, by grabbing, can rent a house is lucky. “

What surprised Zhong Jing most was that she also saw a monthly rent of 6,500 yuan, the building is more than 30 years old 50 square feet open room, where there are four beds, three of which are arranged in the living room.

The agent said the suite had lived with six people at most, “there are many young people working in Internet companies here, there is no house that can’t be rented out”.

Around 2010, a large number of Internet companies were stationed in Beixinjing. Along Beixinjing, to Weining North Road, the total length of only 4 Gong, the subway is 4 stations apart on the road, gathered such as Meituan, Ctrip, Aiki, Jindo, Jingdong, hungry and dozens of Internet companies.

Internet companies need fresh blood, each additional Internet company in Beixinjing means thousands of new tenants will flood into the area.

The high income of the Internet, additional rental subsidy policy, also raised the rent of the neighborhood. In the Douban “Shanghai Rentals” group, in 2017, there was a listing for a 60 sq. ft. two-room apartment for 3,000 yuan a month, but in 2021, the same listing will cost 6,500 yuan. But in 2021, the same property will cost 6,500 yuan, which is more than double.

Adequate funds may not be able to grab the right property. The agent told Zhong Jing that a relatively new property she wanted, with a monthly rent of $7,200, had already been put down by another person.

He also hinted that if Zhong Jing could increase her budget and write a small essay to introduce herself to the landlord, she might have a chance to win the property.

Zhong Jing did so, and the house was eventually settled by Zhong Jing with a monthly rent of 7,500 yuan.

In the case of Byte Jump, for example, optimizers and sales positions do not enjoy housing subsidies, and positions such as R&D can only enjoy housing subsidies, “the recommended housing is different”.

Whenever a ByteDance employee comes to ask about renting a room, Qi will ask one more question, “which department”, and then recommend according to the availability of housing subsidies.

For those who have housing subsidies, they are required to walk within 30 minutes, such as Shuguang, Youth City, Rongke Tiandi, Coordinate City and other neighborhoods, and the price ranges from 2,500 to 3,000 yuan, while those without housing subsidies are recommended according to each other’s prices, mostly around 1,500 yuan.

It is also the arrival of these large factories, so that the original remote areas of Optics Valley rents rose.

“In 2016, the core section of Guanggu Milan reflection, two rooms and a hall of about 2,500 yuan, 15 kilometers away from the five roads of Guanggu Taohuayuan district simply no one rent “.

But with Xiaomi, Huawei in 2018 will be the second headquarters after landing in the vicinity of the five roads in Guanggu, Taoyuan that month, the rent of a three-room house rose to 2,500 yuan, and now it has risen to 3,500 yuan, close to the core lot rent, the rent rose by 40% in 3 years.

With the second headquarters moved in, the surrounding rent is raised, Wuhan also has many local Internet companies to follow the large factories to launch housing subsidies policy.

Therefore, Qi will pay extra attention to the housing subsidies and salary levels of different companies, and she will also write down the policies and salary levels of some companies in her cell phone memo, such as “Beautiful X line, within 2 years of graduation, housing subsidies of 300 yuan; X point company, reimbursement of taxi after ten o’clock ……”

In order to help more young people apply for housing subsidies and help themselves get higher commissions, Xiang Qi would also pretend to be an interviewer and chat with HR, verifying the information and telling the tenants who came to see the apartments how to apply for the housing subsidies.

In order to get a higher rental commission, Qi even joined forces with colleagues, such as taking customers who are in a hurry to see the properties that will be signed within the housing subsidy to create a “sense of urgency “The company will also help the landlords to collectively control the price to avoid too much fluctuation in rent, affecting the price of housing.

In addition to the agents like Qi, the tigers eyeing the “Internet factory” this piece of fat meat there are second landlords.

Cao Hu has been a second landlord in Xi’erqi for seven years, and he usually hoards a large number of relocated houses in line with the Internet company’s housing subsidy policy – such old houses are cheap, but prone to some minor problems, and tenants often need repair services, requiring the presence of second landlords who have more time to manage tenants.

After hoarding the listings, Cao Hu will spend a few days to change the house layout and make partitioned single rooms for rent.

For example, a 101 square meter house with two rooms and one hall costs 8,000 yuan per month to rent on Chain Home.

But in Cao Hu’s hands, the 95-ping two-bedroom house is partitioned into three rooms and rented out at prices ranging from 3,000 to 3,500 yuan, with monthly rents reaching more than 10,000 yuan. If Cao Hu does a little renovation and levies management fees, the monthly rent can exceed 11,000 yuan, which is 3,000 yuan more than the landlord’s direct rent.

Cao Hu only does business with employees of Internet companies, and he is sure that this group of young people with high incomes and housing subsidies are quick to pay.

In addition to agents and second landlords, there is a group of landlords whose “contribution” should not be ignored. Most of these landlords are around 35 years old and are the most easily optimized group of Internet employees as defined in the media headlines.

But they experienced the rapid development of the Internet in 2012-2018, and also enjoyed a wave of early Internet wealth dividends, became the earlier in the purchase of housing this thing “on board “people, in the discovery of the company division near the price depression property, they will not hesitate to join the army of house purchase.

In 2018, Yang Zhi, whose annual salary reached 800,000 yuan, learned that Wuhan Xiaomi’s second headquarters near the Longhu New One City, about 1 kilometer without restrictions on the purchase of apartments for sale, he flew back to Wuhan to buy an apartment with an area of 38 square meters at a price of 13,000 yuan per square meter, with a total price of 490,000 yuan and 40 years of ownership, with a monthly loan of 2,000 yuan and 10 years to pay off.

Yang estimated that “after 10 years, the rent of this house will be at least 4,000 yuan.

“If you don’t start early, you’ll miss out on millions of dollars” are the words that Yang always talks about. His former colleague, who joined the Internet in 2009, bought a 70-square-foot two-bedroom apartment in Xi’erqi in 2012 at a price of more than 20,000 yuan per square foot.

In 2016, the region’s housing prices rose sharply, the colleague saved enough millions to get into another school house in Haidian District, and the house in Xi’erqi was rented out at a price of 8,000 yuan.

“Let those young people raise houses for me, which Internet people do not want to retire early at the age of 35, and then collect rent? “

Rather than saying that Yang Zhi is confident in his investment in real estate, he should be confident in the Internet.

LatePost “byte how are 100,000 people” mentioned in the article, byte jumping 2020, employees from 60,000 people rose to 100,000, on average, almost every working day there are about 150 people in the entry byte, “only in the headquarters of Beijing, byte jumping is There are nearly 40 office locations, and employees eat tens of thousands of eggs and more than 10 tons of vegetables in the canteen every day.

For Yang Zhi, the constant flow of new people on the Internet is a constant flow of “traffic”.

Consider the constant stream of “backwaters” as “traffic The flow of people to get rent to support their houses is another recognized way to get rich, in addition to the equity and year-end bonus, which is the closest to freedom of wealth.

That day and Yang Zhi together in line to buy a house, mostly Internet practitioners. When signing the purchase contract, the real estate consultant also forgot to “congratulate” him. “In 2020, the apartment in Yang Zhi’s hands had soared to 17,000 per square foot, and Xiaomi was still recruiting young people.

This makes Yang Zhi even more firm in his judgment, “flow is the lifeblood of all business around the Internet”.

Harvested “small factory” young people

On the back of any prosperous situation, there is always some dark side that the sun does not shine.

The skyrocketing rents driven by Internet companies have hurt the young people of the “small companies” who are eager to enter the big companies in the same area as the big companies.

According to the 2019-2025 China Internet Industry Market Panoramic Research and Investment Prospects Forecast Report, there will be more than 16.77 million Internet workers in China in 2020.

And in the “2021-2027 China Internet Industry Development Status Research and Development Trend Forecast Report” data released by Wisdom Research Consulting shows that in 2020, China’s Internet listed companies 147, counting the top 100 companies in the list, adding up to only 200 ” The number of people in employment does not exceed 1 million.

This means that more than 15 million Internet workers are working in Internet “small factories”.

Although the monthly wages on the books of these Internet workers are higher than those of the “factory brothers and sisters” on the assembly line, after deducting the cost of living and the soaring rent, they have nothing left in their pockets. They have very little left in their pockets.

Zhong Jing still remembers that in the room shared by six people, someone heard that she had been offered by a big factory and was excited to get close to her, adding her to WeChat and asking Zhong Jing as her first question.

The first thing she said was to ask Zhong Jing, “Do you need more people there, can you help me push after you join? “

During the conversation, the other party told Zhong Jing that the six people living here are all in the nearby company “small factory”, working for 1-2 years.

Although the company’s average length of establishment is only 3 years, but the same requirements 996, small and large week overtime, but no housing, car allowance, only after ten o’clock after work free taxi benefits.

“In order to save, 6 met online”, in this room, the per capita rent of 1200 yuan, counting utilities not more than 1400 yuan. Despite the expensive rent and poor quality of life, but these non-major young people, unwilling to leave, but also can not leave.

Although in the scope of the Internet, they belong to the “non-highly paid” group of people, but in the traditional industry, around 25 years old, they can get more than 10,000 salaries, sitting in the In the traditional industry, they can get more than 10,000 yuan, sitting in the office, is already a proper high salary.

No one is willing to give up the “high salary” to leave, and no one is willing to give up any opportunity to work in a big factory.

After exchanging pleasantries with Zhong Jing, the tenant sent her his resume and added, “Miss, I envy you, you have such a good job and can rent the whole house. “

However, after a few months of being protested by neighbors at the door, Zhong Jing then began to think about buying a house against her salary. She listed her needs: school district, close to work, CPF loanable, good rental.

The small factory employees who share a room near the big factory are squeezing their heads to get a job with housing subsidies to fight for a higher income future, while those who get housing subsidies from the big factory are squeezing their heads to get on the train to buy a house, and then harvest the young people who used to be like them.

In this huge social algorithm, everyone is an insignificant flow in this competition of interests.

(Pseudonyms are used in the text at the request of the interviewees)