After Ma Yili’s endorsement flopped, Zhang Ziyi and Chen Dou invested in the net red bird’s nest Xiao Xian stew was also found to be problematic and fined 200,000 yuan for false advertising.
According to the administrative penalty details issued by the National Enterprise Credit Information Publicity System, the Beijing Chaoyang District Market Supervision Bureau imposed an administrative penalty of 200,000 yuan on Xiao Xian Stew E-Commerce Co., Ltd. based on the provisions of Article 8, Paragraph 1 of the Anti-Unfair Competition Law, with a penalty date of April 29, 2021.
According to the results of the administrative penalty, the company had 11 violations, including: the promotion of ready-to-eat bird’s nest raw materials “bird’s nest”, which did not correspond to the actual use of raw materials; the content of freshly stewed bird’s nest products seeded with dried bird’s nest was not accurately labeled; the origin of the labeled goods deceived consumers; and the information of raw materials labeled on goods misled consumers.
Article 5 mentions that in 2020, Xiao Xian stew advertised on the product details page of its Tmall flagship store that it “selects bird’s nest from the forest rainy season and chooses the best part of bird’s nest”, but after investigating the raw materials of the freshly stewed bird’s nest produced by the party’s factory, the enforcement officers found that the actual raw materials used included bird’s nest and bird’s nest strips, which were not consistent with the advertisements.
The Beijing Chaoyang District Market Supervision Administration pointed out that the above-mentioned behavior of Xiao Xian Dew constituted a false commercial promotion of the goods.
This is not the first time that Xiaoxian Stew has been punished.
Previously, Xiaoxian stew was not only falsified in publicity, but its financial aspects were also exposed to problems. At the end of last year, the Beijing Chaoyang District Bureau of Statistics announced the results of the punishment of the small fairy stew: the data of the Bureau of Statistics showed that the small fairy stew electric business 2019 “financial position” (Form E103) in the operating profit for the current year indicators reported 32.399 million yuan, the number of checks was -32.934 million yuan, a difference of 65.873 million yuan, the error rate of more than 200%, it was fined 8000 yuan, the penalty decision Date November 25. For the concealment of 30 million yuan of losses, the small fairy stew responded that, due to the first time to fill in the report, the negligence of the filling staff caused, the company did not have any subjective intention to provide untrue financial data. But senior financial staff said, this is almost an impossible low-level error.
According to the information on the official website, Xiaoxian Stew was founded by Lin Xiaoxian, a first-class health manager. After 15 years of researching bird’s nest, she created the “freshly stewed bird’s nest with only bird’s nest, rock sugar and pure water as ingredients, 15 days shelf life and weekly cold delivery”.
There are many celebrities and entrepreneurs behind Xiao Xian Stew, Zhang Ziyi and Chen Dou not only endorse it, but also are investors of the brand. The founder of Xiaoxian Stew has publicly stated that Xiaoxian Stew “has become a bowl of bird’s nest that has influenced half of the entertainment industry”.
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