Just recently, a brand of shampoo endorsed by Liu Shishi was also reported by consumers to have quality problems and even baldness after use.
And many fans of Liu Shishi said early on that their idol was endorsing micro business products. They also raised objections in the comment section, angrily denouncing Liu Shishi’s team to take endorsements can not grow some brains.
It is understandable that celebrities want to generate income through endorsements, but a poor quality audit or an illegal link in the middle can damage not only the consumers but also the image of the endorser herself. In 2002, the TV series “Liu Laogen 2” featured a “miracle drug”, the “Antlixin” endorsed by Zhao Benshan. It is said to be the ideal health food without any side effects. Once upon a time, Zhao Benshan went out of his way to recommend this product on various occasions, and also became its “royal” spokesman, a “who uses who knows”, so that the “Antli God” into thousands of households.
With the endorsement of celebrities, both users and investors flocked to the product. Then, the company started to “save” costs by launching the people to raise ants: let the farmers pay a deposit of 10,000 yuan to receive the ant seedlings, raise enough for 14 and a half months, you can get 13,250 yuan. A proper Ponzi scheme! As expected, in 2007, the company’s capital chain broke, leaving countless farmers with no money to lose, and Zhao Benshan’s popularity plummeted as a result.
Jay Chou, as a top singer in the Chinese music industry, endorses many brands, of which there are many rollovers. For example: the shiny eye drops under the Renhe Group. This product, I believe many people have used it in their student days!
This product belongs to the health care products, but in the advertising stage but claims that it has “drug efficacy”. Therefore, Jay Chou was also accused by consumers of “endorsing fake drugs”. After the incident, his agent said that Jay did not endorse this product and the artist was not responsible. If such a declaration is placed today, it is estimated that Zhou Dong will be “scolded”.
The most “vicious” industry for celebrities is the P2P industry, which is basically a familiar platform that has exploded into flames. The stars involved include Du Haitao, Huang Xiaoming, Tang Yan, Zhao Yazhi and so on. Of course the most typical of these is the host Wang Han. He once endorsed the financial product “love money into”, recommended to the public.
And also put “harsh words”: used to dare to fire the boss.
The company’s main business is to provide a wide range of products and services to its customers.
After the platform collapsed, many people found Wang Han directly, asking for the “return of hard-earned money”. At the same time, Wang Han also publicly “apologized” on the Internet.
The main thing is to say: I am very sad that everyone lost money, but the endorsement happened in 2016 to 2018, I am not sure, will continue to face with everyone. Although said so, but about the user looking for Wang Han “to ask for money” thing has never stopped. Interestingly, after Wang Han, table tennis champion Liu Guoliang also became its new spokesman.
Perhaps it is the relay of the endorsement of various celebrities that made Aichanjin did not have an accident in 2018, the year of the platform thunder.
Of course there are many, many more incidents of celebrity endorsement rollovers. For example, the “Tibetan secret oil row tea” endorsed by Guo Degang, the head of the Deyunshe, was named by the 3-15 as consumer fraud.
Ge You endorsement of the Yilin wood, is actually the largest pyramid scheme case cracked in Beijing in 2007.
There is also Jackie Chan endorsement of the King shampoo, has also been reported to contain harmful substances.
Stars, as public figures, have a strong guiding role in their words and actions. There is nothing wrong with earning income through endorsement. But in the choice of products should be careful again and again, and also personally used products or services, this is the responsible performance. In addition, even when there is a problem with the product, not a paper apology announcement should be perfunctory, and should provide the victims with funds or other help to defend their rights. At present, after the problems with the products endorsed by the celebrities, basically all of them ended up in the end, and the stars suffered very little loss. I hope that the stars will be more cautious in their endorsements afterwards, from the interests of the majority of consumers, and effectively give back to society with quality products and services.
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