The mainland media reported that, hit by the U.S. sanctions, the former mainland cell phone brand “one brother” Huawei presented a disabled state, leaving the market gap, became a good opportunity for Vivo and OPPO, Xiaomi and Apple to “ascend to the top”, even from Huawei Even Glory, which was divested from Huawei to survive, also joined the battle.
The head of Huawei’s consumer business, Yu Chengdong, recently blew himself up, Huawei was subjected to four rounds of sanctions, the consumer business in extreme distress, unable to ship. In fact, the cell phone market is facing a major reshuffle, after 2 quarters of fighting, according to statistics, the first quarter of this year, the mainland smartphone shipments Huawei officially fell from No. 1 to No. 3, Vivo and OPPO with a market share of 23%, 22% of the small gap in the top 2, Xiaomi ranked 4th.
In the Chinese cell phone market in the top 5, in addition to Huawei fell 50%, Vivo and OPPO, Xiaomi are about 70% growth, Apple is showing doubled growth.
In this fierce fight, both online and offline have seen fierce competition, and even signs that each manufacturer is starting to pay attention to offline and also digging each other’s corners. Even Glory, which was divested from Huawei in November 2020, also joined the battle, not only opening 1,000 offline stores on May 1, but even the dealers also shouted the slogan “I would rather not make money for a year but also to invest”.
Although the dealers understand Huawei active self-help, but a drop in the bucket, saying “Huawei is no longer important to us”.
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