According to the latest report by research firm Canalys, the Google-led Chromebooks grew 275% in the first quarter of this year and entered the consumer market.
According to Canalys data, the global PC market (including tablet) has shown strong growth for four consecutive quarters, with shipments rising 53.1% to 122.1 million units in the first quarter of 2021 compared to the same period in 2020. This year, Chromebooks in particular performed the best, shipping a record high of 12 million units in a single quarter, with growth coming in at 274.6%.
In terms of brand segmentation, HP is the current number one brand for Chromebooks, with shipments reaching 4.36 million and an annual growth of 633%. The fourth-ranked Samsung has shipped only 1.2 million units, but has grown 2,233%, showing the active investment in the Chromebook product line.
At present, the biggest demand for Chromebooks is still mainly in the education market, and Canalys analyst Brian Lynch also pointed out that they have gradually entered the consumer and commercial markets in the past year, and the degree of attention has reached a record high. The Chromebooks are a Google-led product.
Chromebook is a notebook product led by Google, using ChromeOS system itself is designed to be extremely simplified, unable to install complex programs, but with the familiar Chrome web browser as the core, relying heavily on cloud software assistance, and even support Android programs, targeting the needs of light computers, ChromeOS features ChromeOS features no hardware specifications, low licensing fees, and the ability to create very low-cost notebook products.
In addition to the cheaper price, the lowest less than 10,000 yuan can get, in recent years, like Samsung also began to launch high specification Chromebooks, in addition to the use of better processors, and even replaced with QLED high-end screen, to meet the public users. In addition, Qualcomm is using Snapdragon 7c and 8c platforms to gradually eat Intel’s influence in Chromebooks, with battery life and LTE connectivity as selling points. MediaTek and NVIDIA have also announced that they expect to launch Chromebooks with high-gauge graphics technology in the future.
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