The number of customers in U.S. brick-and-mortar stores on Black Friday after Thanksgiving this year was 52.1% lower than last year. According to the data, while Americans generally avoided shopping in stores due to the epidemic, online sales surged 22 percent to a record $9 billion.
According to Adobe, online spending in the U.S. on the Friday after Thanksgiving was up 22 percent over the same period last year.
This is a 21.6% increase. The analyst firm arrived at this figure by analyzing website transactions for 80 of the 100 largest U.S. online retailers. This means that Black Friday 2020 will be the second highest single-day online sales day ever in the U.S., second only to last year’s Cyber Monday online sales.
Analysts predict that this year’s Cyber Monday online sales will reach an all-time high of $10.8 to $12.7 billion, or a 15 to 35 percent increase over last year’s online sales on that day.
Many merchants launched their holiday season sales in October, especially tied to Amazon’s postponed Golden Day.
According to Adobe’s analysis, online sales per minute on Friday reached $6.3 million, with an average spend of $27.50 per person. The largest sales category was smartphones, up 25.3 percent from the same day last year to $3.6 billion, or 40 percent of overall online sales for the day.
Another category that saw a surge in sales was fresh food and snacks, with online sales in grocery stores up 397% over October’s average daily sales, personal protective equipment up 556%, and pet supplies up 254%.
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