“Live longer than others”, and constantly trying to open the lottery.
This is the only way to have the probability of hitting the big time.
It is said that in the anchor gathering place, the express bosses all drive Ferraris.
In the mythical world of wealth creation without a threshold, anchors and coins each take up half of the world.
The authenticity of the rumors is difficult to verify, but it is this myth that supports the lives of dreamers.
In the field of live-streaming, the vast majority of practitioners are young women after 95 or 00: single mothers who work all year round just for the custody of their daughters; 00-year-olds who are forced to join the industry by their families; and former offline sales who have been scolded by black fans for a full month.
The social evaluation of the term “anchorwoman” has changed from disdain with soft pornography to “shiny and decent”, “monthly salary of 100,000 The term “anchorwoman” has changed from a soft pornographic disdain to “glamorous and decent” and “100,000 monthly salary”. But outside of this, more vegetarian anchors with a monthly salary of 4,000 or 5,000, self-deprecating as “workers”, they make every effort to keep themselves afloat, not to drown and disappear. They make every effort to keep themselves from drowning and disappearing.
As night falls, for most anchors, the 8 hours in front of the camera is the real start of the day. After removing their daytime identities, they have more than one look in front of the camera.
7 hours of continuous live broadcast
The atmosphere in the studio is the most important thing.
The desire to be passionate, passionate, and passionate again is evident in the expressions of each anchor. They are loud and fast, with manic DJ music and hormone-stimulating words, urging the audience to press the buy button.
“People who have already placed their orders, put 666 on the public screen”, “$9.90, on the public screen”. “9.9 yuan, you can’t buy such an affordable outside, brand new goods, do not buy a big loss”. Every night at eight o’clock, the network traffic ushered in the peak, the youngest residence near a dozen live e-commerce base, hundreds of anchors one after another to start broadcasting.
Missy is also one of them, from 2:30 p.m. onwards, she has been tearing her voice, live for seven hours, feeling fire in the throat, fatigue and sleepiness so that her thinking from time to time some break.
36 product links, each product introduction length of no more than 3 minutes, constantly cycle, repeat, “as long as there is a viewer in, you have to catch him. In order for fans to see the goods more directly, she held up the price tag close to the camera, one foot half-kneeling on the chair, barely supporting themselves to stand.
The bottom, the frequency of the pop-up screen refreshing faster and faster, “Miss good-looking, add a concern,” and The main broadcasters usually live when”, similar pop-ups appear at the same interval, the content repeatedly empty, there are obvious traces of the machine screen. “The anchor will broadcast every day oh, the family point a concern”, Missy still enthusiastically made a response.
At this time, the background data shows that the number of people watching online is only 38, and the amount of orders placed in a day is only 5 single. Standing on the live stage, six filler lights hit the camera in front of Missy, she is the only protagonist of this monologue.
Missy just changed the platform, the new live account only two days, the cumulative number of viewers reached more than 5000. As a vegetarian anchor, Missy has made a good “record”. Her few die-hard fans come from friends around her, and when they take a break between live broadcasts, they will chatter directly in the live room, like a group chat of sisters.
After becoming an anchor with goods, Missy’s life has also changed. She was born in a small county in Shaoguan, Guangdong, her parents are supportive of their daughter’s identity as an anchor, and will also secretly praise the collection. They understand that this is at least a decent job to earn a living on their own. Qingming holiday Missy back home, local friends, relatives will also jokingly said, “great, the village out of a netizen”.
For this banter, Missy does not care. In her opinion, today’s national live era, the anchor industry entry threshold is relatively low, giving all women a chance to flip. “I enjoy the feeling of being in front of the camera, only to appear in the live room, to completely relax”, and outside the camera, she was born in 96, there is another identity –single mother.
In the past, women were easily defined by a failed marriage. When at home with children, Missy do micro-business, to her husband’s restaurant to play, everything revolves around the man and the family, until more and more conflicts occur, from financial problems extended to the three views of the incompatibility.
“I do not want to depend on him to live”, Missy college degree, and as a baby mother for 1.5 years, want to re-enter the workplace is not easy, she was introduced to a friend to find an anchor The work, and began to “upgrade to save experience”. The man was slightly displeased to learn that “is not to climb on the rich boss,” the flirtatious tone of voice let Missy feel a little offended. But she did not speak, the heart more and more want to prove themselves.
The relationship between the two sides is getting stiffer and stiffer, in between a live broadcast, she simultaneously received an abusive text message from a man and the news of her grandfather’s death. “At that time, the tears really can not be strained”, Missy turned her head to look at the empty live room, pack up the emotions, and appeared on camera again, the emotions are still exuberant, “Like a chicken blood,” in this cyberpunk space, she seems to be a born performer.
The morning show costumes, the evening show snacks, more than 10 hours a day in a row, Missy like a machine is working, not willing to stop. She began to insomnia, and even at 3 a.m. to mop the floor, clean up the house, once idle will be rambling. “In fact, the more spellbinding point can also be, I will choose to broadcast the early morning field, but also more money, but in order to protect the voice, only to have to rest”, she said with the anchor’s trademark hoarse voice.
The youngest has her own little mind. She wants to pay off her debts within a year and have the ability to get back custody of her children after three years. With a monthly salary of nearly 10,000, she will not only have to pay off the debt of 3,000, but will also regularly call the man 2,000, “whether he receives it or not, the money I will give “The company’s main goal is to provide the best possible service to its customers.
Endless repetition, stay hyper, this life makes Missy tired, the only consolation is that now she can completely rely on themselves.
Parents opened a “meeting of the mind” forced to enter the industry
When she was first thrown into the live broadcast by her parents, the 00-year-old Chen Ni looked a bit overwhelmed. She tried hard to squeeze out a smile during the broadcast, but always failed to say a word, and her cheeks were hot and red from nervousness. Before she was an anchor, Chen Ni’s circle of friends rarely even saw selfies, and she felt extremely uneasy about appearing on camera.
“Confidence, a girl must be confident”, she constantly gives herself some psychological hints. Sometimes, Chen Ni will practice smiling in the mirror, but also to write down other anchor words skills, and then from the daily dressing to improve, wearing fashionable clothes, painting delicate makeup. At least now, it’s hard to recognize her as a post-00s girl just from her appearance.
Before becoming an anchor, Chen Ni was a “rebellious” child in her parents’ eyes. After finishing junior high school, she was rushed to the nursing department of a junior college, and dropped out of school halfway to work, which her parents couldn’t control.
In 2019, Chen Ni found a sales job at a medical beauty company in Hunan, which gave her a little “backbone” at home, but as the epidemic swept through all walks of life, Chen Ni’s customers ran out one by one. Chen Ni’s customers ran out one by one, and her performance plummeted. At the end of last year, her parents called her back home.
In the living room, family members sat in a circle around Chen Ni, a “family mobilization meeting” about her development prospects. The older brother opened his mouth first, “you go with me to Guangzhou to do anchor sprinkles”, see Chen Ni bowed his head and did not speak, and then turned his head and said. “Why not happy? That is a high salary, 10,000 yuan a month. “
Chen Ni was a little surprised that her old-fashioned father, who was usually a contractor, would say something like that. Chen Ni was surprised that her father, who was usually a contractor, would say such a thing.
In their understanding, men want to engage in money, girls also want to engage in money, for people, money is equal to the face. She chose to compromise, “What can I do? “, and then half a foot into this deep pit.
Putting her face to the phone, countless messages of “a certain person entering the live room” scrolled rapidly, and Chen Ni still caught a chance in the middle. The name is only used by people over 40 years old, and Chen Ni chooses a set of words according to the user’s position. “We can see, milk powder is specifically for children, middle-aged and elderly people with calcium, effectively strengthen the body bone, divided into small bags packaging, but also to avoid opening after …… “
“In short, exhaust all possibilities to highlight the highlights of your product and cover up some shortcomings. Of course, this has to be built on the premise that you are familiar enough with your own products”, talking about business, Chen Ni looks calm and sophisticated.
There are always problems in the live broadcast. What Chen Ni can’t stand is the unjustified teasing from the pop-ups underneath, “even painting a nail will be teased”. The hot personality of Hunan girl, destined to Chen Ni can not tolerate these “abuse”, she gradually learned a truth: some people can not always be spoiled, must be timely “Please” out. “Pull the black, pull the black, do not take my rhythm. “
Unlike the traditional concept, the lead anchor is becoming a common and simple occupation. At least, Chen Ni’s family will often follow their daughter’s live performance, and even give some advice, “your back should be straight when you live”, “speak louder”. “Speak louder.”…… It’s like instructing every child who steps into the workplace.
“It’s just a career and an expectation,” Chen Ni said.
Women have to rely on themselves
Li Wenna is the “old man” in the live company. In June last year, she dragged a heavy suitcase to the live base. Just get off, the scene in front of her inevitably spit, “What is this wilderness? “
In addition to a few fast-food and hardware stores, there are only piles of handshake buildings around, not to mention the daily entertainment facilities. In this “live village”, life has almost become a two-point line.
In less than half a year, more and more live bases, e-commerce creative park rose up, the young girls encountered on the street are almost all with goods anchor, the roadside will occasionally appear a variety of Mercedes-Benz luxury car figure, here gradually lively up.
During the day, seven or eight-storey buildings next to each other, inside the constant “thump thump thump” Taobao message prompts, is the sound of money landing; night, the noise and clamor of the live room In the evening, the live room noise and clamor, symbolizing the strong commercial flavor here; and later, the night snack street, a variety of barbecue, stir-fry aroma mixed, men and women on the street, full of smoke and fire.
Li Wenna feel, around more and more lively. Countless young people heard the legend of riches, with the hope to join the live broadcast, more and more after 95, 00 anchors into the industry. They are more energetic, learning ability is also stronger, which makes the former waves feel pressure. At the same time, the anxiety of traffic and sales is everywhere.
“Everyone wants to be Veya and Li Jiaqi, but now the anchor industry is a red sea, most people will drown in it”, in Li Wenna’s view, with goods anchors want to overnight The possibility of an overnight fire is only one in ten million, no different from winning the lottery. She does not believe that hard work can achieve the dream of such words, want to be red more depends on the luck. Of course, everything presupposes that you have to “live longer than others” and keep trying to open the lottery, so that you have the probability of hitting the big luck.
Li Wenna is 26 years old, in the company has a “big sister” feeling, she likes to stay with Chen Ni these post-00s, occasionally play games, talk about life experience, teach them the ultimate life. She likes to spend time with Chen Ni, the post-00s, occasionally playing games, talking about life experiences, teaching them the ultimate moral of life – women have to rely on themselves.
Before she started anchoring, she was a salesperson at a clothing store, earning a steady income of 5,000 to 6,000 per month, and living a dull and uninteresting life. Later, in order to take care of young children she quit her job, stay at home for 5 years, just hit the live wind.
At that time, Li Wenna’s friend and co-anchor parted ways, several batches of clothing goods piled up in the warehouse can not be sold, the friend thought of Li Wenna.
Li Wenna is a natural risk-taker, and she was willing to try this new trend of live-streaming with goods. Offline sales can observe each person’s expression, tone of voice, but live with goods is often a pair of many, only based on the interaction of the pop-ups to speculate, so you have to follow to capture all available information, “more interesting and more challenging to bring goods “.
But soon, Li Wenna ate the pain. The fans left behind by the previous anchor were so repulsed by her presence that Li Wenna was scolded for a full month. But also thanks to these cruel trials and tribulations, she is now able to naturally filter out some of these unpleasant messages.
A live party with more than 100,000 yuan of sales allowed Li Wenna to find a sense of accomplishment, “this is something I can do,” this inner satisfaction, Li Wenna in the previous This inner satisfaction is something that Li Wenna has never had in her previous work. At the end of last year, Li Wenna bought a house in Qingyuan and paid the entire down payment herself.
If a woman is independent, the world is wide.
What the future looks like
At 10:00 pm, the live broadcast ended. Guangzhou drizzle, colorful neon signs reflected in puddles on the ground, and the reality of this urban village, Missy looked at the traffic in front of her, feeling a little unrealistic.
There are often the myth of wealthy live industry, not like the outside world looks like that scenery. Monthly salary of 100,000 is only a few, more anchors are floating in all corners of the city. There is no five insurance and a gold, there is no choice and retreat.
In order to facilitate commuting, Missy temporarily lived in the live base behind the community, 20 square meters of a single room a month 700 yuan, compared to the handshake building in the urban village, where clean and healthy, more cost-effective.
But a person’s house, no one can talk, no one can help dissipate emotions, daily rest time, just lying down. She remembered the live room again, where lively, at least there are people. In recent times, she bought books on basic emotional control to help herself gain peace of mind.
Step by step, life is on track, Missy seems to be able to slightly glimpse the future: set up a small studio, no longer working, living for themselves.
But before that, she must learn all the resources, contacts, skills. Other anchors do not want to do live new number, because each month’s sales commission income will become less. But Missy does not mind, can follow the experienced boss to learn, docking industry chain upstream and downstream, she can temporarily put down everything.
“Anchors are very mobile, come and go a lot of people, a lot of sink, this is a survival of the fittest place, in the anchor circle, people with the ability to stay, no ability or lack of experience out “, Li Wenna has seen too many people leave, most of them do not last three months. “Earn less chanting, anchor will always exist only in front of the camera for those few hours, the glamour always belongs to a small number of people”.
There is no Li Jiaqi and Weiya, and there are not so many myths of riches, every day and every night, whether in front of the camera anchors, or in the roadside drinking and singing men and women, everyone in order to live.
Recent Comments