With the recent Tesla fiasco, many readers have left me messages in the background asking why I don’t write some of my own opinions.
In fact, I don’t write, mainly because I’m not an expert in cars, I’m not very professional in this area, so I think it’s better for me to shut up.
But after seeing this matter for so long, the heat still hasn’t gone down, making me a little curious, so I went to a car reviewer I know to talk to him to ask his opinion on this matter.
After I found him, I didn’t expect him to tell me that he actually wanted to write about it, but because he was a car reviewer, he didn’t because he might offend many of his peers by writing about it. But he said to me – if you want to write, I can provide you with something I know, but only if you are not afraid to offend car reviewers.
I’m not in the car business, so what’s there to be afraid of offending anyone? So I said to him, if you have anything to say, just tell me, I’ll write it.
So, I compiled the following information.
This friend said to me, Tesla has been very hated, a lot of self-publishers are stepping on Tesla, do you know why?
He said that an important reason for the auto media to step on Tesla is because Tesla is too arrogant.
How an arrogant method?
That is, Tesla, the company, in the face of the door to take the initiative to do their car review of the media V, regardless of your fans are millions or millions, Tesla will never give these car review V advertising money.
Some people may say, I often see some car media will drive a Tesla car test its performance ah, and they also said a lot of good things about Tesla, these car review V do, this is not in the Tesla advertising?
Yes, these car vloggers, they do drive the car provided by Tesla and give their fans Tesla tests on the road, but even so, Tesla still won’t give these car review vloggers a penny for advertising.
My car reviewer friend said to me that Tesla is not like some car companies that take the initiative to send money to the car reviewers to do some fake tests on their cars and then let them say some good things to fool their fans to buy the cars, Tesla never does such things.
He said, Tesla is never car review V to take the initiative to come to their door to borrow a car, and then fill out the form, and then submit good information, and then you can wait in line for the notice to get the car, and then you can go to do the Tesla car review in a specific time.
What does this mean? It means that no matter how many fans you are of the car reviewer, you have to play by the rules – fill out the form, provide the information, borrow the car, wait for the car, get the car, go on the road – Tesla will not be like some car companies that offer to get the car in front of you and at the same time pay you to you to do car reviews, you want to do Tesla car reviews, they will only lend you the car for a limited time, but will not give you a penny for your hard work.
Yes, Tesla is so arrogant, which is a major reason why many car reviewers usually step on Tesla.
Why should you be stepped on without paying for advertising?
Give an example. Before the sudden death of XX employees we should all know it, in fact, after this happened, before many spicy comments on the self media, have chosen to shut up, why is this?
In fact, there is an unwritten rule in the self media circle, that is, the brand that once gave you advertising money before, after they had problems, you better not go to comment on them.
Because you took people’s advertising money, which is basically equivalent to a hush money – people give you advertising money, you still say that people are bad, the future of other brands will see how you think you, you still in the future in the self-publishing circle, you can weigh yourself.
I admit, I have also taken ads from XX before, so I won’t give them a clean slate after their negative news, but I will shut up – it’s the same reasoning as some brands would go to some counterfeit parties to place ads before a few years ago – we are all We are all people in the circle, and there are some things we should know.
So what does this have to do with Tesla not paying for advertising and being stepped on by the big V?
The relationship is: because you have not given me advertising fees, so I can speak to you without responsibility, this is one; the second is, I have to tell you, I have no interest in you, you should not do something to me? I step on you so much, you should not show something in the future?
Understand, this is the consequence of not giving the big V and TV stations a penny advertising money.
And this car review self-publishing friends also said to me that the reason why Tesla was stepped on by some regular big media, mainly because Tesla the company came to China to build a factory, did not give any Chinese companies to join the joint venture.
Enter such a large piece of the Chinese market, the cake but their own eat alone, so eat alone, before any car companies dare to do so, Tesla is the only one.
So once Tesla out of the negative information, many big media immediately out of Tesla cursing, this is because they do not have to worry about the Chinese capital big brother behind, after all, the capital big brother behind Tesla is the United States Musk, Musk who dare not scold? I also dare to scold.
And Tesla also has a very offensive rule, that is, Tesla regulations, in any country, is only to take the “network direct sales” sales model, whether you are Whether you buy a car through the Tesla service phone 400-919-0707, or in the Tesla service experience center, the final order process is completed through the Tesla official website.
What does this mean?
This means that Tesla has no cooperation with any dealer in terms of authorized sales, and no dealer can eat the meat of Tesla, let alone some scalpers.
Global uniform price, dealers can not share a piece of the pie, scalpers can not drink a little soup, the middlemen can not earn a little difference in price, in this environment we dare to do so, which in the end does not offend people, you think about it to understand.
The above is the information I learned from my car review self-publishing friends, Tesla did not give me a penny, but also did not give my friend a penny, we just put out some of the information they know, so that we can understand it.
So whether the information in this article is right or wrong, you can make your own judgment, or you can take this article as a joke.
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