Chinese Communist Party officials plan to launch a massive “consumption promotion” campaign in advance of May, pictured here on the streets of Beijing on May 21.
In order to promote the “internal circulation” consumption promotion policy under the epidemic, the Chinese Communist Party (CCP) officials plan to advance the launch of large-scale “consumption promotion” activities from May, including the “Consumption Promotion Month” series of activities, which only started in the second half of the year, in order to accelerate the rebound of the consumption market.
China News Agency reports that China has been holding “consumption promotion month” activities since 2012, but in previous years, they were usually held in the second half of the year. This year, the event was held earlier in order to speed up the rebound of consumption and release of potential.
China’s Ministry of Commerce spokesman Feng Feng said at a press conference today that the Ministry of Commerce will organize a series of activities for the national “Consumption Promotion Month” in the near future. These include holding the 3rd National “Double Products Online Shopping Festival”, launching a number of digital, networked and intelligent fashionable new products, as well as famous goods from “Silk Road E-Commerce” partner countries.
Gao Feng pointed out that this series of activities also includes the “Chinese Cuisine Aloe” activities, to boost food and beverage consumption. As well as the “old carnival” activities, to promote the innovation and development of old stores. At the same time, this year will also be organized the 1st “China International Consumer Goods Fair” and other activities.
According to reports, China’s consumption had been hit hard by the epidemic. However, in the first quarter of this year, the annual growth rate of China’s total retail sales of consumer goods reached 33.9%, showing an accelerated recovery, but the overall scale has not yet fully recovered to the pre-epidemic level.
In addition, China’s consumption is still constrained to a certain extent, and the recovery of consumption is still uneven. In particular, the recovery of consumption in some industries, sectors, categories and regions is still slow.
Zhu Xiaoliang, director of consumption promotion of the Chinese Ministry of Commerce, said that this year’s consumption promotion activities pay more attention to the “benefits for the people”, encouraging localities, departments and industries to produce “real discount” concessions for the event, while more prominent new technologies, new business models, new At the same time, more emphasis on new technologies, new business models, new mode of application, and support for online entertainment, medical, education, tourism and other services synchronized promotions to better meet the growing new consumer demand.
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