China’s e-commerce platform has been developed for more than a decade, a variety of goods can be compared to three, the price to the lowest, but also let many people like this feeling of shopping at home.
But on this premise, many people have found that the price of e-commerce platform is low to a range that even their own eyes can not believe, such as physical stores 50 yuan a box of milk, some e-commerce platform as long as 20 yuan or 30 yuan a box.
The actual store 50 yuan a box of milk, why the e-commerce platform only sell half price? Is there any difference?
The impact of e-commerce platforms on people’s lives
E-commerce has redefined all aspects of trading, circulation and display of goods. The advantages of e-commerce have also had a significant impact on people.
The first is the advantage of time and space, in the e-commerce platform to buy things unlike the physical store but also in person, as long as a little cell phone or computer, not subject to the constraints of time and space, any time and any place you can not leave home for e-commerce shopping.
The second is the cost advantage, the Internet not only facilitates communication, but also compresses the cost of operating many traditional brick-and-mortar stores, things to buy, transportation and circulation of these costs, open the physical store itself also costs, and tax factors, e-commerce saves all aspects, especially labor, inventory and rent to operate the physical store.
The third is the integration of information, e-commerce platform to enter the conditions are not high, and access to information is very easy, some small owners of individual households can also get the same information sources and large companies, improving the competitiveness of this part of the people.
The physical store 50 yuan a carton of milk, why the e-commerce platform only half price? Is there any difference?
The difference between e-commerce platform and physical stores
The e-commerce platform has compressed the space of physical stores to a very small range, the e-commerce platform and physical stores have essential differences in many aspects mainly in three areas.
The first is the price, we are clear that many physical stores generally choose to open in downtown prime areas, popularity is a problem they must consider, if opened in the township, it is difficult to raise the price of products, urban residents have a relatively high spending power.
Physical stores have been controlled by the supplier’s purchase price, but also involves an invoice tax issues, after layers of exploitation, the product pricing must be increased to make money, otherwise even the utility rent can not earn back.
E-commerce is no concern in this regard, the product is exclusively for a specific channel of purchase, the price is generally the factory price, eliminating the need to spend a lot of intermediate links to do profitable.
The physical store 50 yuan a carton of milk, why the e-commerce platform only sell half price? Is there any difference?
The second is the product warranty, the physical store is difficult to do fake sales, so after-sales aspects have full assurance, something bad can also ask the owner of the physical store to replace or return the goods. The price of e-commerce special products has been pressed to the point where it can no longer be low, so it is easy to produce “fishy”, bad products or substandard phenomenon is present, and the process of after-sales return is more troublesome, many times the user needs to pay shipping costs, although there is a seven-day free return period, but many products do not affect the secondary Sales, many people buy counterfeit goods can only break their teeth into their stomachs, or will use, choose to put up with it.
The actual store 50 yuan a carton of milk, why the e-commerce platform only sell half price? Is there any difference?
The third is the sales channel, many of the e-commerce special products are not in the physical store for sale, since it is a special and the price is so low, if also in the physical store to see the same model, is not everyone else choose to go to the physical store. Even if there are individual such as shoes and clothes, the price will be different, the two are included and included relationship. In short, carrot and green vegetables have their own love, e-commerce things because of the low price or can attract a lot of fans to go to the comparison of the selection.
The actual store 50 yuan a case of milk, why the e-commerce platform only sell half price? Is there any difference?
Why is milk more expensive in the physical store?
Back to the question of milk, some e-commerce platforms do sell boxes of milk, but why is the price of a whole box of milk in a physical store much higher than the e-commerce platform? Is the milk from e-commerce not pure enough? Or is it inferior?
We will see some milk on the e-commerce platform will indicate that the e-commerce special, which means that the physical store milk in fact into the source and e-commerce platform may be a family. The milk of this batch of industrial production, packaging products in fact there is no essential difference, its production costs are very low, as long as the assembly line is operating moment by moment, following the principle of large quantities of the best.
The same brand style, if you take a box of brick and mortar milk and e-commerce platform milk, you can not taste the difference after drinking, even if someone can taste the difference, it is mostly a psychological factor. Only the internal production staff know the difference, and most of the internal staff will tell you that they are the same, both are goods from the same assembly line. The only thing is that the cartons of milk in the physical stores have gone through many intermediaries, is to generate a lot of intermediary fees, the owner of the physical stores to feed his family can only be to raise some prices to sell, and the milk is also taxed, need to pay part of the tax to the relevant departments.
The physical store 50 yuan a box of milk, why the e-commerce platform only sell half price? Is there any difference?
Of course, do not rule out that some e-commerce can do with fake, they may be the type of self-production, home on the production of milk factories and workers, in some raw materials with the next grade, not necessarily can be distinguished, behind this kind of milk is the existence of fishy, but if exposed e-commerce bosses will also be complained about fines to the body intact.
But the e-commerce is indeed than the physical store to save a lot of logistics, intermediaries, taxes and fees, so even if the half-price sale, there is also the earn.
The physical store 50 yuan a carton of milk, why the e-commerce platform only sell half price? Is there any difference?
Of course, milk products, the vast majority of people will still choose to go to the physical store to buy, because milk can be bought everywhere, but also by the way to take care of the neighborhood business.
But electrical appliances, smartphones and other electronic products, some of the rare styles of bags and shoes on behalf of the purchase, many people will choose to buy in the e-commerce platform. And the e-commerce platform is too easy to compare the three, the physical store at least one more to pick.
The physical store 50 yuan a case of milk, why the e-commerce platform only sell half price? Is there any difference?
Is there a way out for physical stores in the future?
It is also the online shopping more and more people, many physical stores are screaming in pain: can not hold up! So, in the era of rapid development of e-commerce, the future of the physical store where to go?
Jack Ma, as the pioneer of e-commerce platform, made a harsh statement a few years ago that new retail might break the momentum of physical stores being suppressed by e-commerce.
Pure e-commerce is now also in a very awkward situation, while the new retail, which combines offline and Internet online cooperation mode, has given many bosses a new business opportunity.
The physical store 50 yuan a case of milk, why the e-commerce platform only sell half price? Is there any difference?
What the new retail does is a perfect integration of e-commerce and physical stores, for example, many people order without leaving home, there will be special couriers with the shortest time for delivery service. The products will be delivered directly through the physical stores of the new retail, eliminating the hassle of having to wait a day or several days for the courier to deliver.
Why does the e-commerce platform sell milk at half price when the physical store sells it for 50 yuan a carton? Is there any difference?
This gives a lot of entity store owners a revelation, new retail may become a general direction in the future, in this way, the new retail is a good model to promote entity, express, e-commerce three-way cooperation, offline entity store owners can seize this road, early implementation of thinking and operational model changes, may also be able to seize the new windfall to earn a wave, many entity store owners also opened a live with goods, online The same city sales, home delivery of quality services, full marketing of their products, the best service.
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