I know a small boss in the catering industry. After the rent expired, he felt he couldn’t do business and closed the store with the intention of going back home. To be fair, his family’s stuff is not bad, the small boss is also very hard, but still lost, originally I thought he would say is lost to the epidemic, but he said the epidemic on the whole restaurant industry is the same blow, he lost is lost to the times, lost to the times this word is too general, in fact, is lost to the capital of the descending blow.
In the past, the restaurant industry is a competition of small bosses, small bosses often also do chef origin, small restaurants to compete with the small bosses of the culinary arts and management capabilities.
But now the market has changed, for example, to do take-out, a chef on the spot fried a dish is not destined to be delivered within 45 minutes, to that speed can only be the central kitchen of the cooking package reheat to ensure that time.
You eat the take-out cooking package may have been done a month ago, that for small restaurants, business and cooking skills have little to do with the quality of cheap cooking packages online is more or less the same, the catering industry for take-out competition is in the Meituan, hungry on how to brush up, PS pictures, the ability to optimize the search.
This is where to do catering, is clearly the ability of Taobao store how to attract traffic, so now to make the Netflix point, excellent chefs may not be sex, excellent Internet marketing talent may be on the line.
You take seriously cooked food chef, is destined to be the loser of this battle, because they do exhaustion, recruitment of chefs is equal to the boss to help employees work, this high cost of labor is destined to lead to expensive customer unit prices, and as long as you have a kitchen, that the rent is expensive, central kitchen or cuisine package or, this workshop plant can be set up in the countryside of the cheapest suburban rent.
Besides, the hotel attraction, now young people will eat online to check the evaluation, that will inevitably put forward higher requirements for the store decoration environment, then what kind of store can be well decorated, good tableware, good service?
That is the chain restaurant giant ah, the central kitchen so that the chain restaurant taste consistent, the more stores open, the lower the cost of the flat decoration, the overall look clean and tidy, guests are willing to come over to eat.
Big brands may not necessarily have much delicious, but also can do a big difference, modern people are very busy, the kind of insignificant small restaurants lazy to go, you either do the kind of the cheapest snacks, ordinary restaurants simply can not compete with the big brands.
In the past, big capital often does not look at the restaurant such a tedious and tiring business, but now by the central kitchen and cooking package distribution to solve the problem of the product, and then by a variety of Internet marketing tools to solve the problem of restaurant traffic, the industry will slowly become a large industrial production plus marketing, this set of play is a descending blow to the ordinary small boss.
I said a word, that why now there are still a lot of net stores do quite well, the small boss said some are spending money to make money, the actual may not make money, if after no brand effect, equal to more money to burn, some may be to attract others to join the leek.
There is a more important reason is that those net stores open early, he said the statistics of those famous net red small restaurants in Shanghai, often open very early, very early to accumulate fame and reputation, the popularity of mobile Internet is just to let those stores out of the circle.
Even now those small shops in the same place, the same price, to make the same taste dishes, can not fire again or an unknown, more trouble is that you must shop red, there is traffic, business is good enough, that can ensure that the ingredients are fresh, in order to lower the price of goods, will make diners feel that your shop cost-effective.
This is to do small business also have to be famous before it’s too late, famous early, even if the business did not do big, but the accumulated reputation and popularity can still resist the competition from the big chain brands.
Such business evolution, not only in the restaurant industry, all walks of life are appearing, the small boss said in fact, business can not go on back to help the capitalists work is not much, but it is impossible to take the children, in the past, a variety of wife and husband shops, that at least the children can be placed in the shop to watch, to help others work, who allow you to put the children in the shop.
This heavenly conservation ah, the capital of the value-added reproduction is too rapid, will inevitably lead to the human value-added reproduction is inhibited.
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