The apparel brand Lativ (Miguel International), which started out as “Made in Taiwan”, only broke out in February this year to remove the controversy over the origin label on its product page. Recently, another consumer claimed that when the official website left a message asking whether it was “made in China” or “Xinjiang cotton”, the page popped up “Your comment contains special words, we suggest you change the relevant content. ” When we contacted the phone number on the official website of Miguel International, we were only able to reach a customer service representative, who could not respond to questions.
Ren Ruiting from China’s Autumn Rain Church is currently living in Taiwan with her family. Last year, she saw the brand “MIT Taiwan” on the lativ website, so she went to the website to buy it. “. When Rui-ting Ren tried to leave a message on the lativ website, she encountered a more puzzling situation.
Ren Ruiting from Autumn Rain Church suggested that lativ screened “keywords” such as made in China and Xinjiang cotton. (Photo source: provided by Rita Ren)
Rita Ren: “It’s hard to imagine this kind of thing before. I originally ‘Chinese system’, ‘Xinjiang cotton’ to write the original text, and then he said it was ‘special word’, I first changed the new ‘Jiang ‘cotton or not, I revised the ‘Chinese system’, and finally can. I was changed after these two before passing.”
Ren Ruiting showed this station, she wrote a purchase review in Lativ, “see ‘made in China’ have doubts, because I do not want to use the ‘Xinjiang cotton’, I hope the brand can also explain on the good. ” I didn’t expect the lativ page to pop up, “I’m sorry, your review contains special words, we suggest you modify the relevant content.”
Ren Ruiting said lativ did not respond to questions about the use of “Xinjiang cotton,” nor did it respond to questions about “special words. He observed that Taiwanese consumers do not seem to be paying much attention to related issues. “People are scolding the stars who support ‘Xinjiang cotton’, but in fact, it is very much like not caring about this matter. The brand originally said it was ‘made in Taiwan’, but now the message has been removed, hiding the place of production, I’m quite sensitive to this because I don’t want to buy ‘made in China’.”
When the station called the only phone number on Lativ’s website, the customer service representative only responded, “This is a customer service related phone number and cannot respond to other questions.”
Ren Ruiting from Autumn Rain Church in China was incredulous about the “special word” incident. (File photo)
lativ advised consumers: do not buy if not made in Taiwan, do not order
According to Taiwanese media ETtoday, Taiwan’s national ready-to-wear brand lativ (Miguel International) released a statement draft in February this year, deciding to remove the origin label on the product page. lativ said, “If you are not ‘Made in Taiwan’ not to buy, we sincerely suggest that you do not place an order, as Taiwan no longer has such a production environment.”
The statement said, “Consumers always believe that the brand uses MIT as a sales claim, but moves orders to overseas production. lativ finally decided to remove the origin label on the product page, but the hangtags on the apparel still have labeling instructions in accordance with Taiwan’s laws.”
Taiwan’s financial news magazine has reported that lativ, which has an annual output value of NT$4 billion with the call of MIT (Made in Taiwan), has indicated that some of its products have been moved to overseas production, shattering the dreams of many “Taiwan-loving” consumers.
lativ in China’s Tmall and Taobao goods on sale
lativ started in 2007 with Taiwan brand clothing, is a brand playing online shopping services, because “MIT Taiwan system” coupled with affordable, favored by consumers, in 2011 also rushed to the first brand of Taiwan online shopping, lativ 2012 also issued ” lativ2019 has been on the shelves of China’s Tmall and Taobao.
Taiwan’s national ready-to-wear brand lativ (Miguel International). (Photo source: lativ.com)
Taipei City Councilor Boya Miao told the station that the lativ “special word” incident should first be clarified whether the manufacturer was negligent in using the wrong code or deliberately cooperated with the speech censorship.
If it is negligence, it must be corrected immediately to protect consumers’ right to ask questions and reflect their opinions. If it is deliberate cooperation with speech censorship, then the manufacturer has clearly abandoned its corporate social responsibility and will lose the trust of consumers.
Zeng Jianyuan: Businesses should not abandon their responsibilities to CCP pressure
Chinese Democratic Institute Chairman of the Board of Directors Zeng Jianyuan said in an interview with this station, Taiwan is to protect freedom of speech and safeguard consumer sovereignty, which are the basic values of Taiwan society. Taiwan’s enterprises or Taiwan’s local market operations, consumers are living in Taiwan, everything should be Taiwan’s local market norms and legal norms for business guidelines.
Tseng Chien-yuan: “Today we see enterprises facing consumers, to his feedback website, surprisingly using the norms of the relevant network in mainland China to face his consumers, facing the Taiwan consumer market, which is very undesirable.”
Zeng Jianyuan believes that enterprises can certainly distinguish, in China to comply with the laws of China, but operating in Taiwan, should be subject to the laws of Taiwan. Businesses should not in order to make profits, for mainland China unfair competition, as well as for the people’s freedom of expression, in the Internet control and even the pressure of the Chinese Communist Party completely abandoned.