Antitrust case reveals Google’s secret plan Texas says unfair competition

Last October, the U.S. Department of Justice accused Google of using its monopoly position in the market to suppress its competitors, and 15 states have now joined the DOJ’s action. Recently, court documents filed in the Texas antitrust lawsuit came to light, alleging that Google has been conducting a scheme for years that gives it an unfair competitive advantage and brings in at least hundreds of millions of dollars in revenue.

Google, which is ubiquitous when you turn on your computer and use Google search, as well as maps, email and other tools, was formally sued by the U.S. Department of Justice under antitrust laws last October, and 15 U.S. states have also filed lawsuits.

Massachusetts Attorney General Maura Healey (2020.12.18): “Specifically, our allegation against Google is that they, like Facebook, maintain this monopoly scheme that

Recently, the Wall Street Journal obtained court documents filed in the Texas antitrust lawsuit that refer to Google’s secret plan for years to conduct a program called Project Bernanke (Bernanke) “to give its own advertising system an advantage and profit through the use of bidding information collected by Google’s digital advertising trading platform in the past. ” This plan brings hundreds of millions of dollars of revenue for Google every year.

Google later acknowledged the existence of the program, noting that operational details were not disclosed to publishers, but denied that there was any impropriety in the program. Texas regulators, however, pointed out that the program gave Google an unfair competitive advantage over its competitors.