The boycott of many international brands that refuse to use Xinjiang cotton, which involves forced labor, instigated by the Central Committee of the Communist Youth League in late March, continues to spread. Several Chinese television entertainment programs have also joined the censorship and boycott, blurring the logos of international brands on the clothing worn by contestants or departers.
In the recent delayed broadcast of the Chinese talent show “Youth With You 3,” dozens of contestants wore Adidas clothing or shoes that were mosaicized. In the latest episode of “Sisterhood of the Ride”, the Nike sneakers worn by the artists’ feet were also mosaicked, causing their shoes to blur and look like they were floating in the clouds.
Some foreign media reported that these shows give people the feeling of floating blur all over the screen, which is very funny. In addition, these TV shows do not know whether it is due to the above instructions to join the boycott or self-censorship, fearing that the above or pink network users complain. However, the “blurring” of these TV shows was denounced by many netizens as absurd, although some expressed their pity for the production editors of the shows.
In China, where news and programs are heavily censored, it’s not uncommon for some programs to be mosaicized when they air, with shots of hip-hop culture, tattoos, cleavage and male actors wearing earrings all being blurred. One of the most sensational was the start of the ancient TV series “Wu Zetian” starring Fan Bing Bing and others in 2015, when censors requested mosaics of the actresses’ breasts and other treatments.
The United States, Canada, the United Kingdom, and the European Union have recently imposed sanctions on the Chinese Communist authorities for massive human rights violations against minority Muslims, including the Uyghurs, in Xinjiang. This was followed by punitive retaliation against a number of institutions and individuals in the U.S. and Britain after official Chinese Communist Party retaliation. At the same time, a wave of boycotts of numerous international brands that have stated their unwillingness to use Xinjiang cotton allegedly involved in forced labor has been set in motion.
The Central Committee of the Communist Youth League (CYL) first struck on March 24, rehashing a statement issued by H&M last year about the Communist Party’s Xinjiang cotton, which expressed concern about reports of forced labor and religious discrimination against ethnic minorities in Xinjiang and vowed to stop sourcing cotton from the region. The Communist Youth League Central Committee accused H&M of creating rumors to boycott Xinjiang cotton while trying to make money in China. The Central Committee of the Communist Youth League had first launched a boycott of South Korea’s Lotte Group’s supermarkets and other businesses in China in 2017 over the deployment of the U.S. Saad missile defense system in South Korea. Following the Central Committee of the Communist Youth League, CCTV, People’s Daily and almost all other official party media launched an all-out attack on H&M.
Internationally renowned brands that once stated their rejection of border cotton soon became the target of a raging surge of ultra-nationalism, including Nike, Adidas, Uniqlo, Bobberley, Lacoste and more than 20 other companies.
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