Despite a series of controversial incidents involving social leader Facebook, U.S. users have remained stable, even as young people turn to rival platforms such as Tiktok, according to a new survey released today.
According to a new survey released today by the Pew Research Center, a Washington, D.C. think tank, 72 percent of American adults use at least one social media, a level of use that has remained steady over the past five years. Meanwhile, 69 percent of U.S. adults use Facebook.
Researchers said that although there are many articles about the changing relationship between Americans and Facebook, Facebook platform users are still very active.
“Seventy percent of Facebook users say they log in daily, with 49 percent logging in multiple times a day.”
The latest report shows that Facebook has survived the controversies that have erupted in recent years, including the Cambridge Analytica scandal over the 2016 election, when millions of users’ personal information was accessed without their consent, as well as concerns related to fake news and privacy.
Even though the survey shows that the use of Facebook remains stable, Snapchat, Facebook’s Instagram and TikTok are popular among young people under 30, and the use of YouTube, Google’s video sharing platform, is showing growth.
Some 81% of U.S. adults said they are YouTube users, climbing from 73% in 2019.
TikTok was included in the Pew Research Center survey list for the first time, with 21% of U.S. adults using TikTok, including 48% of users under the age of 30.
Instagram was the most popular among 18- to 29-year-olds, with 71 percent, while Snapchat accounted for 65 percent. Facebook accounts for 70%, in line with Facebook’s share of the overall population.
Twitter is failing to expand its core user base, with 23 percent of U.S. adults using Twitter, including 42 percent of users under the age of 30.
The Pew Research Center survey was conducted between Jan. 25 and Feb. 8, interviewing 1,502 U.S. adults by cell phone or landline, with a sampling error of plus or minus 2.9 percent.
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